Target CPA vs Target ROAS, which one is the right for you? They are both bid strategies used in digital advertising campaigns, particularly in platforms like Google Ads. These bidding strategies in Google Ads are designed to help you optimize…
Google Ads recommendations are incredibly useful and powerful. They give a general overview of the things that you should focus on, update, and improve to help your account achieve its full performance. However, some recommendations are not 100% accurate, and…
What makes a Google Ads campaign successful? There are essentially 10 key steps that play a crucial role in the creation of a successful Google Ads campaign. By following this comprehensive guide and giving due attention to each step, you…
Importing Google Analytics audiences in Google Ads is a strategic move that adds to your holistic advertising efforts. To stand out in a competitive market, you need to leverage every tool and dataset at your disposal, and integrating your Google…
Pausing a Google Ads campaign is easy and reversible. However, there are some things you should know before you pause a campaign, such as how it affects your performance, billing, and quality score. 💡 For more, read: common Google Ads mistakes.…
Are Google Ads worth it? Considering the numerous advantages they offer, it is safe to say that Google Ads can be highly effective and profitable for small and big businesses when used correctly. However, it also depends on various factors…
Google Analytics and Google Ads are powerful tools on their own, but when connected GA4 and Google Ads can bring many benefits. Integrating data from both sources allows you to see the full customer journey, from the first click to…
It’s not mandatory to connect your Google Ads and Google Analytics accounts. However, there are benefits to connecting these two platforms that it’s good to consider. Let’s go through some of the main reasons you should consider connecting Google Analytics…
Google Analytics 4 and Google Ads are two of the most popular tools used by digital marketers. Each of these tools serves a distinct purpose. Together, they can give you invaluable insights into refining your advertising and overall marketing efforts,…
Columns and segments in Google Ads are two powerful tools that can help you make sense of your campaigns’ data. Columns allow you to choose the specific metrics you want to track, while segments allow you to group your data…
