Columns and segments in Google Ads are two powerful tools that can help you make sense of your campaigns’ data. Columns allow you to choose the specific metrics you want to track, while segments allow you to group your data…
Over 80% of Google advertisers are now using automation to improve their campaign performance. And that’s where Discovery campaigns come in. With their ability to reach over 3 billion users worldwide, Discovery campaigns can help you deliver highly personalized and…
In the rapidly evolving digital landscape, advertisers face a myriad of challenges: shifting consumer behaviors, complex multi-channel advertising, and the need for real-time optimization. To tackle these obstacles head-on, at the end of 2021 Google Ads introduced Performance Max campaigns,…
If you’re wondering, what are the benefits of Google Ads? , you’re in the right place. Google Ads is one of the most powerful digital advertising platforms, but its true value comes from how it works behind the scenes. At…
In February 2021, Google announced that responsive search ads (RSAs) would be the default ad type for Search campaigns. RSAs allow you to create ads that automatically adapt to a user’s search query, device, and location. However, creating effective RSAs…
How much to budget for Google Ads? This is a question regularly raised by new and seasoned advertisers alike. Budgeting for Google Ads is not a straightforward calculation. It’s rather a complex system of objectives, volumes, and strategies that determines…
These Google Ads best practices involve a range of strategies and insights you can follow to improve the performance of your Google Ads campaigns and get a better return on investment. Google Ads is undoubtedly one of the most effective…
In 2022, the digital ad spend market passed the $600 billion mark for the first time. This value it’s forecasted to continue growing in the years to come, which shows that businesses are investing heavily in digital advertising to stay…
Google Ads audiences enable you to target the right customer which is key to the success of your campaign. Audiences in Google Ads are here to help you better optimize your campaigns and drive more conversions. We’ll take a deep…
Conversion tracking is the process of tracking and monitoring customer actions that are considered valuable to your business. With conversion tracking in Google Ads, as well as in Microsoft Ads, and other marketing platforms, you can monitor how customers interact…