Negative keywords in Google Ads, can help you exclude queries and keywords that are irrelevant to your business and your customers from your campaigns and ad groups. By adding negative keywords you focus all your advertising efforts on the right…
Keyword optimization in Google Ads is one of the most important tasks to continuously perform when running search campaigns, and also other tools like Microsoft Ads. Keywords are the building blocks of a search campaign. Your ads will show up…
Google Ads Search Terms Report may just be the most important tool for your Search Campaign. While keywords are the building blocks of a good Search Campaign, understanding and correctly utilizing the Search Terms Report can make the difference between…
Whether targeting or observing, audiences, keywords, demographics, placements, and topics are all indispensable for your Google Ads campaigns, each in its own unique way. Targeting, excluding, and observing these different criteria play a crucial role in the performance of your…
Keyword matching is a crucial aspect of effectively targeting your desired audience and ensuring that your ads appear in front of the right users. Among the various match types, Broad Match Modifier keywords have long held a unique position, offering…
To build a successful Google Ads campaign (or practically any other PPC platform) today you will need good-quality ads. In addition to the headlines and descriptions, you will also need to include ad extensions. Google Ads extensions provide many benefits…
Google Ads has developed and refined many complex bidding strategies. Going from the trusted manual bidding to the all-new machine-learning-enhanced Target CPA & ROAS. Picking the best bidding strategy for your campaign and needs is less simple now, let alone…
When starting out with your keyword research, whether it’s for SEO or paid advertising like Google Ads, it’s important to understand the niche you’re targeting. The best way to get the right keywords is to put yourself in the shoes…
Changing the bid strategy in Google Ads is a simple 6-step process. But if you haven’t done it before it can be a bit confusing navigating through Google ads. 💡 For more, read: common Google Ads mistakes. How to Change Bid…
If you are looking to increase or decrease your bids based on certain KPIs then bid adjustments may be the way to go. But there’s a catch with bid adjustments that makes them completely useless in some scenarios which we’ll…
