If you are looking to increase or decrease your bids based on certain KPIs then bid adjustments may be the way to go. But there’s a catch with bid adjustments that makes them completely useless in some scenarios which we’ll…
With recent tracking and security updates rolled out with iOS 14, third parties are having a harder time than even reaching out to their potential customers and existing ones too. And so with Apple Search Ads now Apple is taking…
Sometimes responsive ads, whether it’s for search, display, or Google Ads discovery campaigns, can get messy pretty quickly. They require many assets to be added such as headlines, descriptions, photos, videos, and logos and it’s hard to really tell what…
Optimization Score in Google ads is an indicator you should pay close attention to. It shows the overall health of your accounts. Within you can find many valuable gems that can help you keep your campaigns optimized at all times…
Is your Google Ads campaign limited by search volume? We know it gets quite frustrating when your campaigns have been running well for a while and then you notice that your campaign volumes have been gradually decreasing, or your higher-up…