{"title":"Shop","description":"\u003cp\u003ePlaybooks, templates and tools from Perfometrics, built from the work we do for clients every day.\u003c\/p\u003e","products":[{"product_id":"google-ads-e-book","title":"Google Ads Playbook 2026 Edition","description":"\u003ch2\u003eRun Google Ads like an agency would. Without hiring one.\u003c\/h2\u003e\n\u003cp\u003eThe Google Ads Playbook is the system Perfometrics uses to set up, fix and grow Google Ads accounts for clients, written so you can follow it step by step in your own account. It opens with a visual setup kit that shows you exactly what to do and in what order, then goes deep in 14 chapters full of plain-language explanations and worked examples.\u003c\/p\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eA visual setup kit:\u003c\/strong\u003e designed pages that walk you through connecting your account, tracking the conversions that actually make you money, building the right campaign structure, choosing a bid strategy and launching safely.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e14 in-depth chapters:\u003c\/strong\u003e Search, Performance Max, Shopping, Display and YouTube, audiences, conversion tracking, ad assets, bidding and more, each with examples you can apply right away.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA 30-point launch checklist:\u003c\/strong\u003e catch the settings that quietly waste budget before any campaign goes live.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA monthly audit scorecard:\u003c\/strong\u003e score your account in about 90 minutes a month, so you always know what to fix next and can see it improve.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAn AI prompt library:\u003c\/strong\u003e 17 ready-to-use prompts for ChatGPT, Gemini and Claude that speed up search term reviews, ad copy and reporting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eFounders and small teams running their own ads, marketers who were handed the Google Ads account on top of everything else, freelancers who want a proven framework for client work, and complete beginners who want to start without burning money.\u003c\/p\u003e\n\u003ch3\u003eWhat you get\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe 129-page playbook as a PDF, 2026 edition\u003c\/li\u003e\n\u003cli\u003eInstant download right after checkout\u003c\/li\u003e\n\u003cli\u003eFree updates to the 2026 edition\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Perfometrics","offers":[{"title":"Default Title","offer_id":58191016362309,"sku":null,"price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1068\/0356\/0773\/files\/pmb-cover-2026_9c900a1a-bdef-4b5f-b2fe-490fb2498ae6.jpg?v=1792909962"}],"url":"https:\/\/www.perfometrics.co\/collections\/shop.oembed","provider":"Perfometrics","version":"1.0","type":"link"}