Built to make marketing earn its place.
Perfometrics is a performance marketing agency for businesses that want their marketing held to the same standard as the rest of the company: real outcomes, measured honestly, paid back in growth.
2024
The agency we wanted to hire didn't exist. So we built it.
We'd spent years inside agencies, in-house teams, and freelance gigs watching the same pattern repeat. Budgets allocated by feel. "Brand impressions" presented as outcomes. Reports designed to look successful rather than be useful. The work was rarely tied to revenue. The reports were rarely honest.
We saw a gap. Marketing leaders wanted partners who'd think with them, not just execute against a brief. Founders wanted senior practitioners who'd be honest about what was working and what wasn't. Both wanted reporting that meant something.
Perfometrics is built for both. A young agency by design — lean enough to give every client the senior thinking they deserve, built on collective experience deep enough to know what actually moves the needle. Headquartered in Berlin. Working with clients across DACH, the UK, and North America.
We're not the biggest agency you'll talk to. That's the point.
Marketing should pay back the business that funds it.
It's a system, not a list of tactics.
Channels in isolation underperform. Marketing that connects search to site to nurture to sale is the only kind that compounds. We design programmes — not stacks of disconnected campaigns.
Senior practitioners do the work.
No junior shuffling. No account manager translation layer. The people who think about your strategy are the people who run your campaigns. Senior thinking shouldn't cost a senior salary.
We measure what matters.
Not impressions. Not "engagement." Revenue, qualified pipeline, customer acquisition cost, lifetime value. The metrics finance cares about — because those are the ones the business actually runs on.
Honest reporting, even when uncomfortable.
If a campaign isn't working, we say so. If a channel isn't right for you, we tell you before it costs you another month. Reports that always look great are reports that aren't being honest.
Two kinds of businesses. Same approach.
Most agencies pick a lane: enterprise-only or SMB-only. We don't, because the principles that build great marketing don't care about company size. The tactics adapt. The standards don't.
Early-stage businesses outspent 50× by larger competitors.
Real product. Real market. €5k–€20k monthly budget. A field full of incumbents with budgets, brand recognition, and PR machines you can't match.
Established brands where marketing works but has plateaued.
Mature programme. Real spend. In-house team. The next 30% of growth is locked inside channels you've already invested in — but nobody on the inside is close enough to find it.
Diagnose. Decide. Execute. Iterate.
Understand the business first.
Before we touch a single campaign, we understand what we're actually working with. Unit economics. Customer journey. Existing performance data. What's working, what's not, what nobody's measured yet. Most agencies skip this step. It's why most agencies' work fails to compound.
Strategy on a single page.
The two or three highest-leverage moves for the next 90 days, ranked by expected impact and probability. No 47-slide PowerPoint deck. A real plan a real human can execute against — and you can hold us accountable to.
Senior-led implementation.
The strategist who designed the plan runs the work. Weekly progress updates. Monthly reporting that shows what we did, what it returned, and what we'd do differently. No black box. No "trust us, it's working."
What worked, what didn't, what's next.
Marketing is iterative. The agencies that pretend otherwise are running playbooks instead of programmes. Each quarter we re-evaluate, double down on what's compounding, kill what isn't, and find the next gain. The work never sits still because the market doesn't.
A young agency, built on senior experience.
— Founded
2024
In Berlin. Built deliberately small, scaling deliberately slowly.
— Senior-led
100%
No junior accounts. No "intern will handle it." Every brief goes through senior hands.
— Geographic reach
Worldwide reach
DACH, UK, France, North America and ohters. Multi-languge delivery.
— Industries
6+ verticals
B2B SaaS, e-commerce, professional services, manufacturing, real estate, hospitality.
— Reporting cadence
Monthly
Honest reports. What worked, what didn't, what we'd change. Always.
— Client commitment
90 days
The minimum window in which any honest agency can prove its work. We commit to it. So should you.
We don't measure ourselves by client logos. We measure ourselves by client outcomes. The day a client decides to invest more isn't the day we sold them. It's the day they got the report and saw what we did.
— Perfometrics
Two ways to start.
Browse the work we do, or skip ahead and tell us about your business. The first conversation costs nothing and commits you to nothing.