Built to make marketing earn its place.

Perfometrics is a founder-led performance marketing agency in Berlin. We hold marketing to the same standard as the rest of your business: real outcomes, measured honestly, paid back in growth.

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Founded2024
Based inBerlin
Working across5 regions
Who does the workSeniors only
Andrej Zafirov, founder of Perfometrics Founder-led
Andrej ZafirovFounder, Perfometrics
Marketing should pay back the business that funds it. The one test every plan, channel and report has to pass

The agency we wanted to hire didn't exist.

So we built it. Here is how Perfometrics came about, and why it works the way it does.

2023Before

Watching budgets disappear

Years on the in-house side showed the same pattern again and again. Channels that never talked to each other. Budgets set by habit. Reports built to look good rather than to help anyone decide. The work was rarely tied to revenue, and nobody could say what the money actually brought back.

Busy, expensive, and disconnected from the numbers that matter.

2024The start

So we built the opposite

Perfometrics started in Berlin with one idea: run marketing as one system, not a stack of separate tactics. Search, paid, email and conversion planned together, by senior people, against one model and one outcome. A marketing engine you can see, explain and rely on.

TodayNow

Brands across five regions

Today we work with ecommerce, B2B and service brands across DACH, the UK, France, North America and the Middle East. Still founder-led, still senior-only, and still small on purpose, so every client gets the thinking they are paying for.

Mission, goal and what drives us.

Our mission

Turn marketing spend into growth you can measure, explain and repeat.

For founders and marketing leads who are tired of activity reports and want to know what each euro brings back.

  • One plan across search, paid, email and conversion
  • Judged on revenue, cost per customer and pipeline
  • Senior people doing the work, start to finish
Our goal

Be the partner you keep because the numbers say so.

Not because of a contract or a pitch. The day a client decides to invest more should be the day they read the report and saw what changed.

What drives us

Honest numbers, even when they're uncomfortable.

If a channel isn't working, we say so before it costs you another month. A report that always looks great is a report that isn't being honest.

Diagnose. Decide. Execute. Iterate.

One loop, repeated every quarter, whether we run one channel for you or the whole programme. Tap a step to see what happens and what you get.

The loopEvery 90 days
Weeks 1 to 2

Understand the business first

Before touching a campaign, we look at what we are working with: unit economics, the customer journey, tracking and existing performance. You get a written audit within 48 hours to start.

  • Channel, tracking and site audit
  • Unit economics and margins
  • What nobody has measured yet

You get: a written audit with the gaps ranked

Four principles we don't bend.

It's a system, not a list of tactics.

Channels on their own underperform. Marketing that connects search to site to nurture to sale is the only kind that compounds, so we design programmes, not stacks of campaigns.

Senior people do the work.

No junior shuffle, no account manager in between. The people who think about your strategy are the people who run it, and you can always reach the founder.

We measure what matters.

Not impressions or engagement. Revenue, qualified pipeline, cost per customer and lifetime value: the numbers your finance team cares about.

Honest reporting, always.

What worked, what didn't and what we would change. If something isn't right for you, you hear it from us first.

Two kinds of business. Same standards.

The tactics change with size and stage. The principles, and the senior team, don't.

The challenger

Growing businesses up against bigger budgets

A real product and a real market, often with a five-figure monthly budget or less, in a field full of competitors who can outspend you.

What we do
Find the openings larger competitors ignore: long-tail search, tightly targeted paid campaigns and conversion work that turns expensive clicks into customers.
What you get
Senior thinking at a scale your stage can afford, and every euro pointed at the most likely path to revenue.
The optimiser

Established brands where growth has flattened

A mature programme, real spend and often an in-house team. The next gains sit inside channels you already pay for, where the people closest to them are too busy to look.

What we do
Audit what's working, fix what isn't without breaking what converts, and connect channels, tracking and funnel into one plan.
What you get
A partner who works alongside your team, not around it, and tells you how big the opportunity is once we have seen your data.
€225k+yearly revenue driven across our ecommerce clients
320k+clicks from Google for four client stores in 16 months
14xmore inbound leads for a B2B services client
5xmonthly sales, year on year, for a DTC brand
  • ADADA
  • DREEM
  • Hormonella
  • Viridi
  • COLUMBUS
  • Lubelab
  • Croplas

Brands we work with. We never put a number next to a client's name.

Andrej Zafirov
Andrej ZafirovFounder, Berlin

"I started Perfometrics after years on the in-house side, watching budgets disappear into channels that never talked to each other and reports nobody acted on.

So we built the opposite. When you work with us, you work with me and a senior team, not a pitch team that hands you to juniors."

Andrej ZafirovFounder, Perfometrics
Talk to Andrej LinkedIn

Fourteen services, one team.

Start with the channel that matters most. Add the rest when the numbers say so.

SEO servicesGet found by buyersPerformance marketingGoogle, Meta, LinkedIn, TikTokConversion optimisationTurn visits into salesEmail marketingKlaviyo flows and campaignsAnalytics and trackingNumbers you can trustFractional CMOSenior leadership, part time

See all 14 services, or how our digital marketing agency team works day to day.

Good to know.

Who is behind Perfometrics?
Perfometrics was founded in Berlin in 2024 by Andrej Zafirov, who has worked with client brands since 2023. He leads every engagement with a small team of senior specialists.
Where are you based, and where do you work?
We are based in Berlin and work with brands across DACH, the UK, France, North America and the Middle East, in English, with German market knowledge built in.
Why stay small?
So every client gets senior thinking. We would rather work with fewer brands and do the work properly than grow a layer of juniors and account managers in between.
What is it like to work with you?
A written audit within 48 hours, a one-page 90-day plan, first changes within two weeks, a weekly change log and a monthly report in revenue terms. See our services for the detail.

Ready when you are.

Tell us where your marketing is today. You'll get an honest read on where the leverage is, from a senior person, within one business day.

  • A written audit within 48 hours
  • Or a free 30-minute call
  • No cost, no obligation

Rather email or call? contact@perfometrics.co · +49 151 10767411

Talk to Andrej

Takes about a minute. No cost, no obligation. We reply within one business day.

  • Written audit within 48 hours
  • Or a 30-minute call with a senior specialist
  • Your details are only used to reply to you