/ Ecommerce SEO services for online stores
Ecommerce SEO services for pages that take orders.
Ecommerce SEO services built around the pages that sell: categories, products and the filters between them. You get a crawl of your whole catalogue, clear indexing rules, rewritten category pages and fixed product schema, implemented in your store by senior specialists, with the first changes live within two weeks.
We'll tell you which pages to fix first, and which ones to leave alone.
Choosing who to hire? Ecommerce SEO agency: how we work
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
First fixes live in 2 weeks/ Sound familiar?
Big catalogue. Small footprint in Google.
Online stores rarely lose at search because of one big mistake. The catalogue simply grows: more filters, more variants, more seasonal pages, and nobody deciding what Google should see.
Filters create endless junk URLs
Every colour, size, price range and sort order spawns a new address. Google spends its time on filter combinations and still misses your new arrivals.
One product, five addresses
Variant URLs, collection paths and manufacturer descriptions shared with every other retailer. Google picks a version at random, and often it's not yours.
Sold-out pages lose years of rankings
A product goes out of stock, the page turns into a 404 or a redirect to the homepage, and the rankings and links it built disappear with it.
No prices or stock in search results
Broken or missing product schema means no price, availability or rating next to your listing, and no free merchant listings in the Shopping tab.
We treat your category pages as your best salespeople, and Google's crawl as stock you can't afford to waste.
/ What's included
What our ecommerce SEO services cover.
Five work areas decide whether an online store earns from search. Every engagement covers all five, worked through in order of what each one costs you today.
Category pages
Category pages carry the money keywords: 'women's running shoes', not 'shoe care tips'. Our ecommerce SEO services start here. We map each category to real search demand, rewrite titles and copy, and add subcategories where shoppers already search.
Why it matters: category pages rank for broad, high-intent searches that a single product page almost never wins.
- A keyword map for every category, sorted by buying intent
- Title and H1 patterns that scale across hundreds of categories
- Short intro copy that doesn't push products below the fold
- New subcategories where search demand already exists
- Internal links from navigation, best-sellers and related categories
- Category copy from our SEO content services team
Faceted navigation
Filters help shoppers and confuse search engines. We decide, filter by filter, which combinations deserve their own indexable page and which should stay out of Google, then set the canonical, noindex and crawl rules to match.
Why it matters: 'black linen dress' might deserve a page; 'black, size 38, sorted by price' never does.
- A crawl of every filter and parameter URL on the store
- Search demand checked for each filter combination
- Indexable landing pages for the combinations people search
- Canonical and noindex rules for everything else
- Sort, view and session parameters kept out of the crawl
- Deeper fixes through our technical SEO services
Products & variants
Variants, colourways and products listed in several collections all compete with each other. We pick one URL per product, point the rest at it, and give your best-sellers descriptions that no other retailer has.
Why it matters: when five URLs share one product's signals, none of them ranks as well as a single strong page would.
- One canonical URL per product, consistently linked
- Variant handling: one page with options, or separate pages
- Unique copy for top sellers instead of manufacturer text
- Product titles that include the terms shoppers type
- Image file names and alt text that describe the product
- On Shopify? See our Shopify SEO services
Stock & seasonality
Products sell out, ranges change and peak season comes back every year. We write clear rules for out-of-stock, discontinued and seasonal pages, so the rankings you earn this season are still there next season.
Why it matters: a Black Friday page that lives on one permanent URL builds strength every year instead of starting from zero.
- Temporarily sold-out pages kept live, with alternatives shown
- Discontinued products redirected to the closest match
- Permanent URLs for seasonal and sale pages
- Seasonal pages live and indexed well before peak
- New collections linked in before launch day
- A trading calendar shared with your merchandising team
Product schema & merchant listings
Structured data tells Google your price, stock and ratings. Done right, your listings show those details in search and your products can appear in free merchant listings on the Shopping tab.
Why it matters: a listing that shows price, stock and stars takes clicks from plain blue links on the same page.
- Product, Offer and AggregateRating markup checked on every template
- Duplicate markup from apps and themes removed
- Shipping and returns details added to your structured data
- Google Merchant Center feed matched to on-page data
- Free merchant listings switched on and monitored
- Search Console product reports reviewed every month
/ How it works
From crawl to checkout.
Ecommerce sites are big, so order matters. We clean up what Google sees first, then build the pages that sell.
Crawl the catalogue
We crawl every category, product and filter URL, compare it with what Google has indexed, and map your categories against search demand.
You get: the first fixes live within two weeks of kickoff.
Take control of indexing
Filter rules, canonicals, out-of-stock handling and product schema get fixed at template level, so every new product inherits them.
You get: a cleaner index and fewer wasted crawls.
Build category pages
We rewrite the categories closest to page one, add subcategories and filter landing pages with real demand, and strengthen internal links.
You get: more category pages ranking for searches that sell.
Plan around the season
Seasonal pages go live ahead of peak, new ranges get their pages before launch, and we expand into the next set of categories.
You get: organic revenue that keeps pace with your catalogue.
/ Results
Search that shows up in the order book.
Four online stores, a wellness, a lifestyle, a care and a specialty brand, and what ecommerce search engine optimisation brought them over 16 months of working with us.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
SEO for online stores like yours.
✓A great fit if you are
- A catalogue of hundreds or thousands of products where filters and categories have grown over time
- Paying more for Shopping ads each season and want organic listings to share the load
- Selling in more than one country see our international SEO services for DACH, the UK or France
- Planning a redesign or replatform and want to keep the rankings you've built
- Running on Shopify see our Shopify SEO services for platform detail
✕Probably not a fit if you
- Have a handful of products. Strong product pages and paid ads may be all you need for now
- Can't change templates or the theme. Most ecommerce SEO wins happen at template level
- Only want advice for your own team. An ecommerce SEO consultant is the lighter option
- Need peak-season results next month. Seasonal pages need to be live and indexed well before the rush
/ Before you sign
How to compare ecommerce SEO offers.
Most proposals for ecommerce SEO look alike on paper: audit, keywords, content, links. The differences that decide your results sit in the detail. Use these checks on any offer you receive, ours included.
Does the scope start with categories?
A good offer names your category and subcategory pages as the first target. If the plan leads with blog posts and a keyword count, the pages that make money will wait months for attention they need now.
Ask how filters will be handled
Faceted navigation is where store SEO goes wrong most often. A serious answer mentions checking search demand per filter, then setting canonical, noindex or crawl rules. 'We'll noindex the filters' is not a plan.
Check who implements the changes
Recommendations sitting in a spreadsheet don't move rankings. Ask whether they edit your theme or templates themselves, or write tickets your developers can ship without a meeting to decode them.
Look for stock and season rules
Ask what happens to a sold-out product, or to last year's Black Friday page. A good service hands you written rules, not case-by-case guesses made after the rankings have gone.
See how results will be reported
Rankings alone tell you little. The report should show organic orders and revenue by page type in GA4, plus Search Console clicks, so you can see which categories pay for the work.
Compare the team, not just the scope
The same scope run by a junior team and by a senior one produces very different stores a year later. Our ecommerce SEO agency page shows who would work on yours.
Looking for a partner over several years? Our ecommerce SEO company page covers reporting, ownership and exit terms.
/ Your options
Who should run SEO for your store?
There are several ways to buy SEO for a store. Here's how they compare on the problems online stores actually have.
| Generalist SEO agency | SEO app or plugin | In-house marketer | Perfometrics | |
|---|---|---|---|---|
| Faceted navigation | Often treated as generic duplicate content | Blanket noindex or canonical rules | Needs a developer to scope | ✓Rules set filter by filter, based on demand |
| Category page content | Blog-first content plans | Not covered | Written when time allows | ✓Category pages first, ranked by revenue |
| Out-of-stock products | Rarely a written rule | Auto-redirects, sometimes to the homepage | Handled case by case | ✓One clear rule per situation |
| Product schema and Shopping | A basic schema check | Adds markup, may clash with the theme | Depends on skills | ✓Checked against Search Console and Merchant Center |
| Cost | Varies widely | Lowest, a monthly app fee | A salary plus tools | ✓Fixed price, quoted once the free audit is done |
/ Questions
Ecommerce SEO services: your questions.
What makes ecommerce SEO different from regular SEO?
How much do ecommerce SEO services cost?
Should our filter pages be indexed?
What should we do with out-of-stock products?
How long before ecommerce SEO services show up in sales?
Is ecommerce SEO different on Shopify?
Does SEO help with Google Shopping?
Can we buy ecommerce SEO as advice only?
/ Next step
See where your store leaks search revenue.
Send us your store URL. A senior SEO specialist crawls it by hand and sends you a written ecommerce SEO audit within 48 hours. Rather speak to someone? A free 30-minute call works too.
- Which filter and duplicate URLs waste Google's crawl
- The category pages closest to page one, and what they need
- Quick fixes for product schema and sold-out pages
Rather email or call? contact@perfometrics.co · +49 151 10767411
Get your free ecommerce SEO audit
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- Written audit within 48 hours
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