/ Growth marketing services what a programme includes

Growth marketing services, scoped down to the week.

Growth marketing services from Perfometrics come as a defined programme, not a vague retainer. You get a unit economics model, a quarterly channel plan, weekly test sprints across paid, SEO, CRO and email, and one report that ties it all to new customers and contribution. Senior specialists build and ship it.

Get a free growth audit See what's included

You'll see the first month's test plan before you commit to anything.

Choosing who to hire? Growth marketing agency: how we work

A test plan for every week
Ecommerce launch, wellness brandUnder 12 months
€0k+yearly revenue, from zero
~0orders a week
Day oneMonth 6Month 12

Illustrative growth curve. The totals are real, rounded down.

Modules added as economics allow
€0k+yearly revenue for a wellness launch, from zero
€0k+yearly revenue driven across our ecommerce clients
0k+orders a year across our ecommerce clients
0hto your free, written growth audit
Working with brands inUnited KingdomGermanyAustriaSwitzerlandFranceUnited StatesCanadaMiddle East

/ Sound familiar?

You know you need growth. Not what you'd be buying.

Growth proposals tend to read the same: full funnel, data-driven, test and learn. Then the first invoice arrives and nobody can say what was actually delivered that month.

A proposal that's just a channel list

Paid, SEO, CRO, email, analytics, all ticked. No word on which comes first, what gets shipped in week three, or who decides when budget moves between them.

Month two looks like month one

The kickoff energy fades into a status call and a dashboard link. Tests sit 'in the pipeline', the backlog never shrinks and you can't point to one shipped change.

Spend rises before the maths is done

Budgets go up in week one because the agency wants to show movement. Nobody has checked contribution per order, so scale arrives before anyone knows whether it pays.

Reports that grade activity

Tasks completed, campaigns launched, posts published. What you wanted to see was new customers, what each one cost and how quickly that money came back.

A growth programme should be as easy to check as an invoice: named deliverables, a fixed weekly rhythm and one set of numbers.

/ What's included

Growth marketing services, in five modules.

Every programme runs on the same five modules. Four are always on. The channel module flexes: we switch channels on or off as your numbers justify them.

The growth model

Our growth marketing services start with a working spreadsheet, not a slide. It holds your margin, CAC by channel, repeat rate and payback, and shows what happens to profit if spend doubles, conversion slips or prices change.

Why it matters: every later decision, from bids to discounts, gets checked against one model instead of each channel's own maths.

What you get
  • A live Google Sheet you own, not a PDF
  • Contribution per order after returns, fees and shipping
  • Target CAC and payback for new versus returning customers
  • Scenarios for more spend, lower conversion or a price change
  • Inputs refreshed monthly from your shop, CRM and ad accounts
  • Data feeds checked by our marketing analytics services team
A named senior leadOne person owns your programme and joins every weekly call.
You own every assetAd accounts, the model, dashboards and creative sit in your accounts.
Tracking checked firstNo budget increase until conversions are measured properly.
Founder reachableAndrej Zafirov is a message away if something isn't working.

/ How it works

Your first 90 days.

The opening quarter is front-loaded with groundwork. By day 90 you should have a model, a tested plan and a rhythm that runs without anyone chasing it.

1Days 1 to 30

Model and measure

We build the growth model, close tracking gaps, pull quick wins out of the existing accounts and write the first quarterly plan with you.

You get: first changes live within two weeks of kickoff, and a signed plan.

2Days 31 to 60

First sprints

Weekly sprints start across the modules in scope. Early tests are usually landing page fixes, offer tests and budget moved away from waste.

You get: a test log with the first readable results.

3Days 61 to 90

Scale what worked

Winners get budget and are rolled out to other channels. Losers are logged and dropped. We run the first quarterly review and rewrite the plan.

You get: a second-quarter plan built on your own data.

4Month 4 onward

Run the rhythm

Sprints, monthly reports and quarterly plans continue. Channel modules are added, paused or deepened as the model shows where the next customer is cheapest.

You get: a programme you can check against its plan at any time.

/ Results

Programmes that ran, and what they returned.

These numbers come from ecommerce programmes in which we combined several modules: paid, search, conversion work and email. We report them as programme results, because no single channel produced them.

Wellness brand, ecommerce launch

Under 12 months
€0k+

yearly revenue, from a standing start

€0
Day one
€1.7k
Per week
€7.5k
Per month
€90k+
Per year

From zero to outgrowing their first warehouse.

~50orders every week for the launch brand
€225k+yearly revenue driven across our ecommerce clients
5xmonthly sales, year on year, for a DTC accessories brand

Our clients' data stays theirs, so we show rounded totals rather than their dashboards.

/ Is this for you?

When growth marketing services are the right buy.

✓A great fit if you are

  • Selling online with some order history so there is real data to build the model on
  • Running two or more channels already and want them planned from one backlog
  • Able to approve tests every week with one decision-maker on your side
  • Ready to share margin and cost data so targets protect profit, not only revenue
  • Wanting a scope you can check monthly with named deliverables instead of hours

✕Probably not a fit if you

  • Need one channel fixed, fast. Start with a single module, such as our performance marketing services
  • Want strategy and leadership, not execution. Our fractional CMO services may suit better
  • Have no sales or leads yet. A model needs real orders, so launch first and test after
  • Expect results inside a month. Readable tests take weeks and compounding channels take quarters

/ Before you sign

What good growth marketing services include.

Use this as a checklist against any growth proposal, ours included. If an offer can't show most of these in writing, you will struggle to judge it six months from now.

01

A model you keep

The proposal should promise a unit economics model in a format you own and can edit. If targets come from an 'industry benchmark ROAS', they aren't your targets, and spend can scale while profit shrinks.

02

A named cadence

Look for a stated rhythm: how often tests ship, when you meet and what each meeting decides. 'Ongoing optimisation' tells you nothing. 'One sprint a week, reviewed every Monday' tells you what to expect.

03

Written test rules

Ask how a test gets called. A good answer mentions a hypothesis, a primary metric, a sample size worked out in advance and a stop rule. Without these, early noise gets reported as wins.

04

Rules for moving money

Budget should follow the model, not the supplier's favourite channel. Check the offer says who can move spend between channels, by how much, how often, and how you hear about it.

05

Reporting on business numbers

The monthly report should lead with new customers, CAC, contribution and payback, with platform ROAS shown as context. A report built on clicks and impressions only grades activity.

06

A way to step down

Ask what happens when a module stops paying its way. A sound scope lets you pause a channel or drop to strategy only at a review point, and keeps every account and file in your name.

Need someone to lead marketing rather than run a programme? Our fractional CMO services cover strategy, budget and hiring.

/ Your options

Ways to staff growth, compared fairly.

Growth can be staffed several ways, and each suits a different stage. Here is what you would actually get in the first quarter from each.

Hire an in-house team Freelancer per channel Ad platform reps and tools Perfometrics
First quarter output Recruiting and onboarding, little shipped Quick starts, each in its own lane Suggestions tied to their own platform ✓Model, plan and weekly tests live
Budget across channels Your head of growth, once hired You, stitching reports together Each platform suggests spending more on itself ✓Set by the model, signed off by you
Test discipline Depends on the hire Varies by freelancer Automated tests inside one platform ✓Briefs, sample sizes and a shared log
Depth per channel Broad generalists at first Deep in one area each Deep on their own product ✓A senior specialist per module
Cost Salaries, tools and recruiting fees Several day rates to coordinate Free, with an incentive to raise spend ✓Fixed quote after the free growth audit

/ Questions

Growth marketing services: common questions.

What's included in your growth marketing services?
Four modules are always on: the growth model, the quarterly plan, weekly test sprints and reporting. On top sits channel execution, where you choose which of paid media, SEO, conversion work and email we run for you. Our full list of marketing services shows each channel on its own if you only need one.
How quickly do growth marketing services show results?
Expect the opening fixes within two weeks of kickoff: broken tracking repaired and obvious waste cut from the ad accounts. Paid and landing page tests usually give a readable answer within a few weeks, faster on high-traffic sites. SEO and retention build over several months. The monthly report keeps those horizons apart, so early wins aren't mistaken for lasting ones.
What do you need from us?
Admin or analyst access to your ad accounts, GA4, store or CMS and email platform, plus margin and cost data for the model. Most of all, one person who can approve tests within a day or two. Weekly sprints only work if decisions keep pace, so we agree that decision path at kickoff.
How is reporting structured?
A one-page scorecard every week, a written monthly report and a quarterly review. Each leads with new customers, CAC, contribution and payback, with platform-reported ROAS beside them for context. The dashboard runs in Looker Studio inside your own Google account, so you can check any figure between reports.
Can we start with one module?
Yes. Many programmes begin with the model plus a single channel, often paid media or conversion work, because that is where the numbers show the biggest leak. Further modules join at a quarterly review once the model shows they can pay their way. Your quote only covers the modules in the current plan.
How are growth marketing services priced?
It depends on which modules are switched on and how much we implement compared with your own team. After the free growth audit you get a fixed quote for the scope in the first plan. Media budgets never pass through us: you pay Google, Meta and the other platforms directly.
What does the contract look like?
Scope, modules and reporting are written down before work starts, with a review point each quarter where modules can be added, paused or reduced. We talk through term and notice when we quote, because they depend on the scope. Whatever happens, every account, model and file stays in your name.
Who would actually run our programme?
A senior lead who owns the plan and joins every weekly call, plus a senior specialist for each channel module. No juniors. If you'd like to know more about the people and how we compare with other teams, read our growth marketing agency page.

/ Keep exploring

Keep exploring.

Performance marketing services Paid search and social as one programme, with clear monthly deliverables.Conversion rate optimisation services Research, test design and analysis for the pages that sell.Marketing analytics services Tracking, GA4 and dashboards set up before budgets grow.

/ Next step

See what your first quarter would look like.

Tell us your site and which channels are live. One of our senior specialists goes through your accounts, funnel and numbers, then sends a written growth audit within 48 hours, including the tests we'd run first. A 30-minute call works too.

  • The constraint your first quarterly plan should target
  • Which modules to switch on now, and which can wait
  • A draft of your first four weekly sprints

Rather email or call? contact@perfometrics.co · +49 151 10767411

Get your free growth programme audit

Takes about a minute. No cost, no obligation. We reply within one business day.

  • Written audit within 48 hours
  • Or a 30-minute call with a senior specialist
  • Your details are only used to reply to you