/ Perfometrics blog marketing advice
Marketing advice from the people doing the work.
Straight answers on hiring a marketing agency, SEO and Google Ads, written by the senior team that runs these programmes for clients every week.
/ Topic 12 articles
Choosing a marketing agency
What an agency actually does, when hiring one makes sense, and how to pick the right partner without wasting a quarter on the wrong one.
Should I Hire a Digital Marketing Agency?
A yes or no decision test for hiring a digital marketing agency: stage, budget, internal capacity and tracking, warning signs...
What Does a Digital Marketing Agency Do?
The concrete work a digital marketing agency does in paid media, SEO, email, conversion and analytics, plus what a typical...
How to Outsource Digital Marketing, Step by Step
A step-by-step process for outsourcing digital marketing: what to keep in-house, the brief, shortlisting, contract and access ownership, onboarding and...
Why Hire a Marketing Agency Instead of an In-House Team?
Agency vs in-house team vs freelancer: how they compare on cost, control, skills and risk, when each one wins, and...
How to Choose the Right Marketing Agency: Comparing Proposals
You have two or three agency proposals. Here is how to compare them side by side, score them fairly and...
Questions to Ask a Digital Marketing Agency
Ten questions to ask a digital marketing agency, grouped by topic, with what good and bad answers sound like and...
How to Find a Good Marketing Agency
Where to find marketing agency candidates, from referrals and partner directories to LinkedIn and search, and how to narrow a...
What Does a Marketing Agency Do?
The full scope of a marketing agency, from strategy, brand and PR to digital execution, the roles inside one, and...
Why Hire a Digital Marketing Agency?
The benefits and economics of hiring a digital marketing agency: what an in-house team really costs, how much faster an...
How to Choose a Digital Marketing Agency
The digital-specific checks that matter when choosing an agency: channel fit, tracking and attribution, account ownership, reporting and who does...
What Is a Digital Marketing Agency?
A plain definition of a digital marketing agency, the three main types, and how they compare with traditional agencies and...
How to Choose a Marketing Agency for a Small Business
Fit criteria for small and growing businesses choosing a marketing agency: agency size, senior attention, budget realism, channel focus and...
/ Topic 5 articles
SEO and SEO agencies
How SEO agencies work, whether you need one, and the questions that separate a real partner from a monthly report.
SEO Agency vs Freelancer: Which Should You Hire?
A side-by-side comparison of SEO agencies and freelancers on cost, capacity, skills, risk and continuity, plus when in-house SEO makes...
Do I Need an SEO Agency?
A self-diagnostic: the signs you need an SEO agency, the signs it is too early, cheaper alternatives like a one-off...
What to Look for in an SEO Agency
The qualities that separate a good SEO agency from a risky one, and the red flags to walk away from:...
How to Choose an SEO Agency
A step-by-step process for choosing an SEO agency, plus how to judge an SEO proposal and tell a real audit...
What Is an SEO Agency?
What an SEO agency is, what it actually does across technical SEO, content, links, local and AI search, the main...
/ Topic 1 article
Google Ads and paid media
When paid search pays back, what it really costs, and how to tell if your account is set up to make money.
/ Topic 8 articles
More articles
Everything else we have written, newest first.
What Is an SEO Audit and What Should It Include?
What an SEO audit is, the six areas it should check, how technical, content and full audits differ, and what...
Who Should Own Your Ad Accounts: You or Your Agency?
You should own your Google Ads, Meta, GA4 and tracking accounts, with your agency given access. Here is why, what...
What Does a Fractional CMO Actually Do?
What a fractional CMO does week to week and in the first 90 days, what they leave to others, and...
Can an SEO Agency Guarantee Rankings?
No one can honestly guarantee a Google ranking. We explain how guaranteed SEO offers work, when a money-back clause is...
How Long Does SEO Take to Work?
SEO typically takes three to six months to show movement and six to twelve months to drive revenue. Here is...
How Do You Know If Your SEO Is Working?
The six signals that show SEO is working, in the order they appear, where to find each in Search Console...
Are Microsoft Ads Worth It Compared With Google Ads?
When Microsoft Ads are worth adding alongside Google Ads, when they are not, and how to import, clean up and...
What Should You Expect From an SEO Agency in the First 90 Days?
What a good SEO agency should deliver after you sign: onboarding, audit, fixes, content and links, what you should see...
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