/ Marketing analytics services fixed project, optional monitoring

Marketing analytics services with a finish line.

Marketing analytics services from Perfometrics run as a fixed project with a defined end: audit, measurement plan, GA4 setup, server-side tracking, consent mode v2 and dashboards, each tested and documented. You get a setup your own team can maintain, and monthly monitoring afterwards only if you want it.

Get a free tracking setup audit See the deliverables

Every quote lists the events, platforms and documents you'll receive.

Choosing who to hire? Marketing analytics agency: how we work

Fixed scope, written up front
Inbound leads, B2B services client2 years
0xmore inbound leads
0xwebsite traffic
Year 1Year 2Year 3

Illustrative growth curve. The totals are real, rounded down.

Every event tested before launch
0xmore inbound leads for a B2B services client
~0xvisitor-to-lead rate for the same client
0xwebsite traffic, same client
0hto your free, written tracking audit
Working with brands inUnited KingdomGermanyAustriaSwitzerlandFranceUnited StatesCanadaMiddle East

/ Sound familiar?

Tracking quotes are vague. Broken tracking is expensive.

Most teams looking for tracking setup services already know their data is off. The hard part is knowing what a proper setup includes, and how you would tell whether you got it.

One line on the quote, no spec

'GA4 and GTM setup' could mean two hours pasting a tag or three weeks of events, consent and server work. Without a written spec you can't compare offers or check delivery.

Setups that break at the next release

A theme update, a new checkout or a cookie banner swap silently removes a tag. Nobody notices for weeks, while bidding algorithms optimise on whatever fragments still arrive.

Knowledge that leaves with the freelancer

The person who built the container moves on. No documentation, no naming logic, no record of why that trigger exists, and your team is afraid to touch any of it.

Developer time you can't get

Your developers have a product roadmap and tracking sits at the bottom of it. Every tag change waits for a sprint, so marketing decisions wait with it.

A good tracking project ends with three things: data you have watched being tested, documents your team can follow and accounts that are entirely yours.

/ What you receive

Our marketing analytics services, in five deliverables.

The project produces five deliverables, in this order. Each is reviewed with you before the next begins, so nothing gets built on an assumption.

Tracking audit and measurement plan

Our marketing analytics services begin with a written audit of what fires today, then a measurement plan: every event, parameter, conversion and metric definition, in a spreadsheet you approve. It becomes the build spec and the reference for whoever touches tracking next.

Why it matters: without a signed-off spec, nobody can say whether a setup is finished, or whether it is correct.

What you get
  • Tag-by-tag audit of GA4, GTM and ad platform pixels
  • Platform numbers reconciled against shop or CRM records
  • Event names, parameters and triggers listed in one sheet
  • Key events and Google Ads primary conversions chosen with you
  • Conversion values agreed: revenue, margin or lead stage
  • Open questions flagged for your legal or dev team
Fixed scopeThe quote lists every event, platform and document in the project.
Tested, not assumedEach event is verified in preview and in the live platform.
Your accounts onlyContainers, properties and dashboards are created under your company.
Privacy by defaultTags wait for consent, and your lawyer approves the legal text.

/ How it works

Four weeks, give or take, then it's yours.

Typical projects take three to five weeks, depending on platforms and developer access. The timeline is set in the quote, not discovered along the way.

1Before kickoff

Audit and quote

A free written audit within 48 hours shows what's broken. From it we write a fixed-scope quote listing deliverables, platforms and the access we need.

You get: a price and a timeline before you commit.

2Week 1

Sign off the plan

We draft the measurement plan and walk through it with marketing, and with legal and development where needed. Nothing gets built until you approve it.

You get: a signed measurement plan.

3Weeks 2 to 4

Build, test, publish

Containers, server tagging, consent and platform signals are built in preview, tested in every consent state and published in stages. First fixes reach production inside two weeks.

You get: verified data flowing into GA4 and every ad platform.

4Week 5 onward

Hand over or monitor

Dashboards go live, documentation and a walkthrough are handed over, and access is checked. Then your team runs it, or you keep us on monthly monitoring.

You get: a setup your team understands and owns.

/ Results

Measurement behind a combined programme.

These figures come from a B2B services client where we ran search, site conversion and paid media together. Tracking didn't generate a single lead by itself. It showed which work produced them, so budget could follow.

B2B services company

Lead generation
0x

more inbound leads in two years

1x
Year 1
10x
Year 2
14x
Year 3, to date
~19x
Year 3 pace

And this year already beat last year, with a quarter still to go.

12xwebsite traffic
~2xvisitor to lead rate
+40%leads vs last year, in 9 months

Our clients' data stays theirs, so we show rounded totals rather than their dashboards.

/ Is this for you?

A good fit for these situations.

✓A great fit if you are

  • Spending on Google, Meta or LinkedIn ads and need platforms to see the conversions that matter
  • Moving off old Shopify checkout scripts or finishing a half-done GA4 migration
  • Selling to EU and UK customers and need consent mode v2 set up and tested
  • Running lead generation through a CRM see our lead generation services for the media side
  • Short on developer time and want tracking built without joining the sprint queue

✕Probably not a fit if you

  • Want a company-wide data warehouse. We cover marketing measurement, not full BI engineering
  • Want tracking that bypasses consent. We only build setups that respect visitor choices
  • Want to meet the team before the scope. Our marketing analytics agency page introduces the people
  • Get a few hundred visits a month. A basic GA4 install is enough for now

/ Before you buy

How to compare tracking setup offers.

Tracking quotes are hard to compare because the scope is usually invisible. Ask every supplier for these items in writing, ours included. If they're missing, so is the work.

01

A measurement plan as a deliverable

The offer should name a document listing every event, parameter and conversion, approved before building starts. If the first deliverable is 'GTM implementation', the supplier plans to decide what you measure on your behalf.

02

Named platforms and signals

Check which platforms are in scope: GA4, Google Ads enhanced conversions, Meta CAPI, TikTok, LinkedIn, CRM imports. 'Ad platform tracking' could mean a single pixel. A clear offer lists each one and explains how events are deduplicated.

03

Proof of testing

Ask how you will see that it works. A good answer: screenshots or recordings from Tag Assistant and each platform's event tools, for every consent state, plus a reconciliation against your real orders or leads.

04

Server hosting spelled out

Server-side tagging needs a host, and hosting costs money every month. The offer should say where the container runs, who pays that bill and whose account it sits in.

05

Documentation and ownership

Insist on written documentation, and on every property, container and dashboard being created under your company. Rebuilding a setup because a freelancer owned the account is a common and avoidable cost.

06

What happens after launch

Site releases break tags. Ask whether monitoring is offered, what it checks and how fast you hear about a drop. If it isn't offered, decide now who on your team will watch.

Running paid search on top of this data? Our Google Ads management services use these signals for bidding.

/ Your options

Ways to get tracking built properly.

There are cheaper and dearer ways to get this done, and each has a place. Here is how they compare on what you would actually receive.

Your web developer Marketplace freelancer Native apps and plugins Perfometrics
Measurement plan Builds from your brief Sometimes, often a template None, fixed default events ✓Written and signed off first
Server-side and CAPI Can build it from a clear spec Varies widely Basic CAPI through platform apps ✓sGTM, CAPI and enhanced conversions
Consent mode v2 Banner installed, signals unchecked Often partly configured Depends on the app ✓Wired and tested per consent state
Documentation Code comments, if any Rarely provided Not applicable ✓Full write-up and recorded walkthrough
Cost Developer hours from your roadmap Low hourly rate, unclear scope Free or a small monthly fee ✓Fixed quote after the free tracking audit

/ Questions

Marketing analytics services: your questions.

What do marketing analytics services include?
A tracking audit, a measurement plan, GA4 and Tag Manager implementation, server-side tagging, consent mode v2, conversion signals for Google, Meta, TikTok and LinkedIn, CRM imports where relevant, dashboards and documentation. You can see how this fits with paid, SEO and CRO on our marketing services overview.
How long does a GA4 setup project take?
A GA4 and Tag Manager rebuild with consent usually takes two to three weeks. Adding server-side tracking, several ad platforms and CRM imports stretches the project to four or five weeks. Developer access and approvals on your side are the most common cause of delay, so we name them in the quote.
Is server-side tracking setup worth the extra cost?
For most advertisers spending meaningfully on Meta or Google, yes. Server events recover conversions lost to browsers and ad blockers and lift match quality. It adds a monthly hosting fee on Stape or Google Cloud, paid from your own account. For small sites with modest ad spend, a clean browser setup often does the job.
What access do you need before kickoff?
Admin access to GA4, Google Tag Manager, your ad accounts and your consent platform, plus a staff account on Shopify or your CMS. For B2B, read access to the CRM. We also need one person to approve the measurement plan and, on consent questions, sign-off from whoever handles legal matters.
Do marketing analytics services include ongoing reporting?
The project includes dashboards and a handover. Ongoing work is optional: monthly monitoring with release-day tag checks, alerts and a short data quality note, or deeper monthly analysis if you want help reading the numbers. You can decide on monitoring after launch, once you've seen the setup working.
What does a tracking project cost?
It depends on the number of platforms, whether server-side tagging and CRM imports are in scope, and how much developer work your site needs. After the free tracking audit we send a fixed quote for the project. Server hosting fees are separate and billed to your account by the provider.
Will the setup be GDPR compliant?
We build it so marketing tags wait for consent, consent mode v2 sends the right signals, and data retention and IP handling are configured on purpose. We configure the technology; your legal adviser approves the banner wording and privacy policy. We won't build anything designed to track people who have said no.
Can you work alongside our ad agency?
Yes. You can buy tracking setup on its own and keep your current media agency, who then works with cleaner signals. We share the measurement plan with them and agree who changes what in GTM. If you'd rather have one team, our PPC management services and Meta ads services run on the same setup.

/ Keep exploring

Keep exploring.

Performance marketing services Paid media run on the conversion signals your tracking sends.Conversion rate optimisation services Tests called on accurate events, not guesswork.Lead generation services Inbound leads with CRM outcomes fed back to the ad platforms.

/ Next step

Find the gaps before your next budget increase.

Share your site and the platforms you advertise on. A senior specialist reviews your containers, GA4 property, consent banner and platform conversions, then sends a written audit within 48 hours, with a fixed project scope if you want one. Prefer a call? 30 minutes works too.

  • Conversions your ad platforms aren't receiving
  • Consent mode and GDPR gaps in your current setup
  • A deliverable list and timeline for a fixed project

Rather email or call? contact@perfometrics.co · +49 151 10767411

Get your free tracking setup audit

Takes about a minute. No cost, no obligation. We reply within one business day.

  • Written audit within 48 hours
  • Or a 30-minute call with a senior specialist
  • Your details are only used to reply to you