/ International SEO services for multi-country sites

International SEO services that fit every market.

International SEO services for brands that sell in more than one country or language. We fix hreflang, settle your domain structure, research keywords in each market and localise the pages that earn money, then report every country separately so you see which markets grow and which stall.

Get a free international audit See what's included

List the countries you sell in. We check each version by hand, including the ones nobody on your team reads.

Choosing who to hire? International SEO agency: how we work

Hreflang checked in every market
Organic search, four client stores16 months
0k+clicks from Google
0M+times seen in Google
Month 1Month 8Month 16

Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.

Clicks reported per country
0k+clicks from Google for our clients in 16 months
0M+times seen in Google across four stores
0xdaily clicks for a site using our SEO playbook
0hto your free, written international SEO audit
Working with brands inUnited KingdomGermanyAustriaSwitzerlandFranceUnited StatesCanadaMiddle East

/ Sound familiar?

Translated pages. Untranslated results.

Most multi-country sites were never planned for search. A store launches in Germany, adds France a year later, and the structure grows by accident. These are the gaps we find most often.

Buyers land on the wrong country version

An Austrian shopper sees German shipping costs. A US visitor lands on the UK store and gets prices in pounds. Missing or broken hreflang is the usual cause.

Keywords were translated, not researched

Your French pages target literal translations of English terms. French buyers search with different words, so the pages rank for phrases almost nobody types.

Country versions cannibalise each other

Near-identical pages for Germany, Austria and Switzerland, or the UK and Ireland, compete for the same queries. Google picks one version, and often the wrong one.

Nobody owns the numbers per market

Global traffic looks healthy, so nobody notices that France has been flat for a year. Weak markets hide comfortably inside the total.

Our international SEO services treat each country as its own market, built on one shared technical base.

/ What's included

What our international SEO services cover.

Five work areas, each with defined deliverables. Multilingual SEO services that skip any one of them tend to leave a market stranded, so our scope covers all five.

Domain structure and hreflang

International SEO services start with deciding how markets are separated: ccTLDs, subfolders or subdomains. We recommend one in writing, then implement hreflang, canonicals and x-default so Google serves each searcher the right version.

Why it matters: a single wrong language code can make Google ignore every hreflang tag on a page, while nothing on the page looks broken.

What you get
  • Written recommendation: ccTLD, subfolder or subdomain
  • Hreflang via HTML head, HTTP headers or XML sitemap
  • Return links, ISO codes and x-default validated
  • Canonicals that point within each market, never across
  • Forced IP redirects replaced with a suggestion banner
  • Deeper fixes through our technical SEO services
One technical baseShared fixes, separate priorities per country.
Per-market keyword mapsResearched locally, never translated from English.
Country-level reportingEvery market visible on its own line.
Implementation includedWe ship the changes, or write tickets your developers can use.

/ How it works

Four steps, every market.

Whether you already run six country versions or are preparing your second, the work follows the same order.

1Weeks 1 to 2

Market audit

We check hreflang, structure, indexing and visibility in each country version. First technical fixes ship within two weeks of kickoff.

You get: errors and quick wins listed per country.

2Weeks 3 to 4

Market map

Keyword research per country, a competitor review and a ranked order of markets by demand and margin.

You get: a plan showing which market gets what, and when.

3Months 2 to 3

Localise

Revenue pages localised, metadata rewritten per market, and hreflang corrected or set up for new countries.

You get: country versions Google can tell apart.

4Month 4 onward

Scale

We grow the markets that respond, rework the ones that lag and prepare the next launch with what we learned.

You get: growth you can track country by country.

/ Results

Proof from the SEO playbook.

Totals across four ecommerce stores in 16 months. They are not split by country, so read them as proof of the playbook our international SEO services build on, rather than as cross-border results alone.

SEO, across four stores

16 months
0k+

clicks from Google, without paying for a single one

180k+
Wellness
110k+
Lifestyle
29k+
Care brand
2.5k+
Specialty

One of these stores now makes 20 to 30 sales every week from search alone.

14M+times our clients' pages were seen in Google
€80k+yearly revenue from search for one store
2xdaily clicks for a site following our SEO playbook

Our clients' data stays theirs, so we show rounded totals rather than their dashboards.

/ Is this for you?

Who our international SEO services are for.

✓A great fit if you are

  • Selling in two or more countries or launching the next one this year
  • Running Shopify Markets or a multilingual CMS and unsure the setup is right
  • Seeing one market lag while the others grow
  • Expanding into DACH, the UK or France and want demand checked before you translate
  • Willing to localise prices and delivery not only the words

✕Probably not a fit if you

  • Sell in a single country. Our core SEO services fit better
  • Want ten languages live next month. We roll out market by market, where demand is proven
  • Only need someone to advise your team. An international SEO consultant engagement suits that better
  • Want machine translation at volume. We will not publish unedited pages in your name

/ Before you choose

How to compare international SEO services offers.

Proposals for global SEO services often look alike on paper. These checks show what you will actually receive, whoever you hire, and expose offers that are really translation with a keyword list attached.

01

Ask for the structure decision in writing

A good offer commits to recommending ccTLDs, subfolders or subdomains for your case, with reasons. If the proposal skips this, the provider expects to work around whatever you already have.

02

Check how hreflang will be validated

Ask which crawler they use, and whether they check return links, language codes and canonical conflicts. Validation should run after every release, not once at launch.

03

Look for research per country, not language

German for Germany and German for Switzerland are separate keyword sets. An offer listing one keyword file per language is cutting a corner you will pay for later.

04

Ask who writes and who edits

Find out whether native speakers write or review the copy, who checks search intent, and how terminology stays consistent. Unedited machine output is a risk to your brand.

05

Ask for a sample country report

If the sample shows one global traffic line, weak countries will stay hidden. Each market needs its own clicks, revenue and indexing figures.

06

Confirm who implements

Some offers end at a spreadsheet. Ask whether they change your theme, CMS and sitemaps themselves, or write tickets your developers can ship.

If an offer cannot answer these clearly, it is not really an international SEO service yet.

/ Your options

Translators, local agencies, or one team?

Each route can work. Here is a fair look at what each one tends to cover.

Translation agency Local agency per country Global network agency Perfometrics
Domain structure and hreflang Out of scope Each sees only its own market Covered, often by a central team ✓Planned once, for every market
Keyword research Your English list, translated Strong in its own country Done by local offices ✓Researched for each market
Pages actually changed Copy only Within its own site version Often via your developers ✓Implemented, or ticketed for your team
Reporting Word counts and deadlines One report per agency Global dashboards ✓One report, split by country
Cost Per word Several retainers to manage Usually the highest ✓Fixed quote after the free audit

/ Questions

Questions about international SEO services.

What do international SEO services include?
Five areas: domain structure and hreflang, keyword research in each market, localisation of the pages that sell, platform setup such as Shopify Markets, and reporting by country. Everything sits on the same foundation as our SEO services, with an extra layer for each market you add.
How long until international SEO services show results?
Hreflang and structure fixes often show within weeks, because Google starts serving the correct country version. New or freshly localised pages usually need 3 to 6 months to build rankings. A brand new market on a new domain can take longer, since it starts with little authority.
Should we use ccTLDs, subfolders or subdomains?
Subfolders such as example.com/fr/ suit most brands: one domain, shared authority, simpler upkeep. ccTLDs such as example.fr send a stronger local signal, but each builds authority alone. Subdomains sit between the two. If this decision is all you need, our international SEO consultant work covers it on its own.
Is translation enough for multilingual SEO?
Rarely. Translation keeps the meaning, but buyers in each country search with their own words. Multilingual SEO means researching local terms first, then writing titles, headings and copy around them. We review existing translations against real search data before rewriting anything, so good work is kept.
How are international SEO services priced?
By scope: how many markets and languages, your platform, and how many pages need localising. There is no fixed package. You get a free written audit within 48 hours, then a fixed quote covering the agreed markets, so the budget is clear before any work starts.
Do you handle Germany, Austria and Switzerland separately?
Usually yes, with shared German content adapted where it changes buying decisions: vocabulary, currency, delivery and legal details. Hreflang tells Google which version belongs to which country. We are based in Berlin, so the DACH differences that matter for search are familiar ground.
Who does the work: an agency team or a consultant?
Both are possible. Our international SEO agency team runs the work end to end. For a multi-year rollout partner, see how we work as an international SEO company. If your own team implements, a consulting engagement is the lighter option.
Do you work outside Europe?
Yes. Our client list covers North America, the Middle East, Britain, France and the German-speaking countries, and we work in English. For other languages we plan structure and keyword research, and work with your native-speaking team or translators on the final copy.

/ Keep exploring

Where to go next.

International SEO agency Meet the senior team that runs multi-market SEO.International SEO consultant Senior advice for teams that implement in-house.Technical SEO services Crawling, indexing and structure, fixed at the source.

/ Next step

See every market the way Google does.

Share your domain and your list of markets. A senior specialist checks hreflang, structure and visibility for each market by hand, then sends a written international SEO audit within 48 hours. Rather talk it through first? A 30-minute call works too.

  • Hreflang and structure errors, ranked by impact
  • Markets where local competitors win your searches
  • The country to prioritise next, with reasons

Rather email or call? contact@perfometrics.co · +49 151 10767411

Get your free international SEO audit

Takes about a minute. No cost, no obligation. We reply within one business day.

  • Written audit within 48 hours
  • Or a 30-minute call with a senior specialist
  • Your details are only used to reply to you