/ International SEO company for long-term expansion
An international SEO company for every next market.
An international SEO company for brands that will keep adding countries. We plan rollouts market by market, keep hreflang and translations in order as the site grows, and report every country separately. You own all of it: accounts, content, keyword maps and data.
Everything we build lives in your accounts from day one, so you can check our work at any time.
Want the full scope? International SEO services: what is included
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
You own every asset/ Sound familiar?
Each new country adds new risk.
International sites decay when nobody is watching. Every launch, template change and new translation adds another way for markets to drift apart.
Every launch was a one-off project
Each new country was set up by a different person, with different rules. Three years later, no two markets follow the same structure or naming.
Hreflang drifts as the site grows
New products, retired pages and changed URLs leave hreflang pointing at redirects and 404s. Nobody notices until a market slips.
Expansion decided on guesswork
Spain or Poland next? The choice comes from a sales hunch, not from search demand, competition and margin compared side by side.
You cannot see what the last agency did
Reports lived in their dashboards and keyword research in their files. When the relationship ended, the knowledge about your markets left with them.
We run international SEO as a long-term programme, with rules, records and reports you keep.
/ What's included
What an international SEO company owes you.
A long-term partner should be judged on more than rankings. These are the commitments behind our work with brands that keep expanding.
A market-by-market rollout plan
As your international SEO company, we turn expansion into a written plan. Every candidate market is scored on search demand, competition, margin and logistics, then placed in a sequence you can budget for and defend internally.
Why it matters: a written rollout plan stops expansion being driven by whichever country someone mentioned last.
- Candidate markets scored on demand and competition
- Margin and delivery costs included in the scoring
- A launch sequence for the next 12 to 24 months
- Structure settled once, before market three
- Plan reviewed with leadership every quarter
- Deliverables listed in our international SEO services
Governance as the site grows
Rules keep many markets consistent: URL patterns, hreflang logic, translation workflows and which pages each market must have. We write them down, monitor them and update them as your catalogue and team change.
Why it matters: without written rules, every new hire and every new vendor invents their own way of doing things.
- Written rules for URLs, hreflang and canonicals
- Monthly crawl checking hreflang across all markets
- Alerts when a country version stops indexing
- Translation workflow with keyword briefs built in
- Change log for every market-level decision
- Release checks with our technical SEO company team
Launching each new market
Every launch follows the same tested checklist: structure, hreflang, localised commercial pages, sitemaps and a market property in Search Console. Then we watch indexing closely through the first weeks.
Why it matters: a repeatable launch process makes market five easier than market two, instead of harder.
- Pre-launch research on local keywords and competitors
- Localised briefs for the revenue pages first
- Hreflang and sitemaps updated before go-live
- Indexing watched closely after launch
- Post-launch review after 90 days
- Store launches backed by our Shopify SEO company work
Reporting by country
You receive one monthly report with a section for each market: clicks, impressions, revenue or leads, indexing health and what changed. Every quarter we compare markets against each other and against the rollout plan.
Why it matters: a single global total hides the one country that has quietly stopped growing.
- A monthly section per market, same format every time
- Revenue or leads by country from GA4
- Indexing and hreflang health per market
- Quarterly market comparison against the plan
- Paid and organic results shown side by side
- Dashboards built in your own Looker Studio account
What stays yours, and how leaving works
Search Console, GA4, keyword maps, briefs, translations, reports and the change log all sit in your accounts. If you end the relationship, we hand over a written state of every market so the next team can continue.
Why it matters: your international knowledge should stay with your company, not with whoever ran it last.
- All accounts created or kept in your name
- Keyword maps and briefs in your shared drive
- Theme and code changes documented in your systems
- A written handover covering every market
- No tools or data held back at the end
- Handover call with your team or next partner
/ How it works
Month 1, 6 and 12.
How the partnership develops over a year, for a brand that sells in a few countries and plans to add more.
Audit and rules
We audit every live market, fix the most damaging structure errors and write the first version of your international rules.
You get: first fixes live within two weeks of kickoff.
Repair and localise
Existing markets brought in line with the rules, revenue pages localised and country reporting running.
You get: every live market on one consistent standard.
First launch
The next market from the rollout plan goes live using the launch checklist, with indexing watched closely.
You get: a new market launched without hurting the others.
Annual review
We compare every market against the plan, retire what did not work and set next year's sequence with leadership.
You get: a refreshed rollout plan for the year ahead.
/ Results
Proof we can show you.
The numbers from our SEO playbook across four ecommerce stores over 16 months. They are totals, not a country breakdown, and on a call we will explain how they were measured.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Brands we partner with long term.
✓A great fit if you are
- Already selling in three or more countries with more planned
- Leadership asking which market is next and wanting data behind the answer
- Teams burned by a past agency that kept the data in its own tools
- Growing catalogues where hreflang and translations keep drifting
- Ready to commit for the long run because expansion takes years, not weeks
✕Probably not a fit if you
- Need one market fixed quickly. Our international SEO agency team can take a defined project
- Want advice only. An international SEO consultant engagement is lighter
- Expect fixed rankings in every country. No honest company can promise positions
- Plan to stay in one country. Single-market SEO does not need this structure
/ Before you commit
How to vet an international SEO company.
International SEO companies ask for a long commitment, so check them like any long-term supplier. These checks work whoever you are evaluating, and take an afternoon at most.
Ask for an anonymised sample report
A real report with one section per market. If they can only show a global dashboard, you will not see weak markets once you are a client either.
Check who owns accounts and files
Search Console, GA4, keyword research and translations should live in your accounts from day one. Ask in writing what you keep if you leave, and get the answer before signing.
Ask how they kept hreflang clean
Anyone can set up hreflang once. Ask how they caught errors after catalogue changes or redesigns on sites they have run for more than a year.
Test their market judgement
Name two markets you are considering and ask which comes first. A good company asks about margin, delivery and competition before it answers.
Read the exit terms
Notice periods, handover duties and data access after the end. Vague answers here are a warning sign worth more than any case study.
Watch for these warning signs
Guaranteed rankings in several countries, one keyword list translated into every language, tools only the company can log into, and juniors introduced after signing.
A good partner welcomes these questions. One that dodges them is telling you something.
/ Your options
Project agency, network, or partner?
There are several ways to buy long-term support from a global SEO company. Each has trade-offs worth knowing.
| Project-based agency | Global network | In-house team | Perfometrics | |
|---|---|---|---|---|
| Continuity across launches | New project, often new people | Depends on office turnover | High, if people stay | ✓Same senior lead across launches |
| Governance of hreflang and translations | Ends with the project | Process-heavy, often slow | Strong once built | ✓Written rules, checked monthly |
| Reporting by country | Per project | Global dashboards | Whatever you build | ✓Monthly, one section per market |
| Who owns the data | Varies | Often their tools | You | ✓You, from day one |
| Cost model | Per project | Large retainers | Salaries, tools and hiring time | ✓Fixed quote after the free audit |
/ Questions
Contracts, ownership and reporting.
How long do brands work with an international SEO company?
What do we own if we work with your international SEO company?
What does the monthly country report include?
What happens if we decide to stop?
Can you prove international SEO results?
How do you plan launches in new markets?
Do you manage Shopify Markets over the long term?
Is an international SEO company different from an agency?
/ Next step
Plan your next three markets.
Send your website, the countries you sell in and the ones you are considering. A senior specialist audits every live market by hand and sends a written assessment within 48 hours, including a first view on where to expand next.
- The health of each live market, ranked by risk
- Gaps in hreflang, structure and reporting
- A first view on which market to launch next
Rather email or call? contact@perfometrics.co · +49 151 10767411
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