/ SEO agency the people behind the work
An SEO agency where seniors do the work.
Hiring an SEO agency means hiring people, not a process slide. At Perfometrics, the senior specialists on your first call are the ones who audit your site, plan the roadmap and ship the changes. You get one named lead, a direct line to the founder, and no juniors learning on your budget.
Bring the hardest questions you'd put to any agency. You'll get straight answers on the first call.
Want the full scope? SEO services: what is included
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
A founder you can reach/ Sound familiar?
Most agency problems are people problems.
When an agency relationship goes wrong, the strategy is rarely to blame. It's who ends up doing the work, how hard they are to reach, and how little of it you can see.
The pitch team vanished after signing
Senior people won the deal. Then your site went to someone in their first year who is still learning what a canonical tag does.
Nobody can say who changed what
The report shows rankings and vague 'optimisations', but no one can point to the pages that changed, who changed them, or what it earned.
Three departments, nobody in charge
Technical, content and links sit in separate teams with separate targets. The number you actually care about belongs to nobody.
Every question waits for an account manager
Your question goes to an account manager, then to a specialist, then back again. Simple decisions take a week and a meeting.
A good search engine optimisation agency is judged by who does the work, how easy they are to reach, and what that work earns you. Here's how ours is set up.
/ What's included
Who you work with, and how.
The team behind your account, how you reach them, and who touches your site. Use these five areas to judge any agency you talk to, us included.
Who works on your account
At our SEO agency, your account has one senior lead who owns the targets, with technical, content and link specialists alongside. Everyone is senior. The people you meet before signing are the people doing the work after.
Why it matters: most agency churn starts when a senior seller hands the account to someone who was never in the room.
- One named lead who owns your targets and roadmap
- Technical, content and link specialists, all senior
- No juniors, interns or white-label subcontractors
- Founder-led: Andrej Zafirov is one message away
- The same faces from the first call onward
- Need advice only? Our SEO consultant works with your team
How the collaboration runs
You get a shared channel with the people doing the work, not a ticket queue. Questions get an answer within one business day, and most decisions happen in a message rather than a meeting.
Why it matters: SEO loses momentum when every small decision needs a call booked two weeks out.
- One channel in Slack or Teams, or email if preferred
- Replies from the specialist, not a go-between
- A 30-minute call with your lead each month
- Routine changes approved by message
- Bigger changes flagged in advance, with the reasoning
- Calls on Berlin time, with slots for UK and US teams
What we need, and what you see
We work inside your own accounts: Search Console, GA4, your CMS and your ad platforms. You see the roadmap, the change log and every document we produce as it happens, not in a quarterly export.
Why it matters: if the work lives in an agency's private tools, it walks out of the door the day you leave.
- Search Console, GA4 and CMS stay in your name
- A shared roadmap you can comment on
- A change log with every fix, page and date
- Briefs, tickets and drafts in shared folders
- Crawl and keyword exports whenever you ask
- Ownership in detail on our SEO company page
Who makes the changes
We implement, not just advise. On Shopify, WordPress and Webflow we edit the site ourselves. On custom stacks we write developer-ready tickets for your team, then check each fix once it's live.
Why it matters: a recommendation nobody ships costs you the fee and earns you nothing back.
- Direct edits on Shopify, WordPress and Webflow
- Tickets with examples and acceptance criteria
- A seat in your sprint planning, if you want one
- Every release checked after it goes live
- Content drafted, edited and published by our team
- First technical fixes live within two weeks of kickoff
One team across channels
We're an SEO marketing agency, and the same team handles Google Ads, paid social, email, CRO and analytics. Your SEO lead can simply ask the people running your ads, because they sit in the same team.
Why it matters: paid search data shows which searches convert, so organic effort goes where the money already is.
- Converting Google Ads search terms used to pick SEO targets
- Lower bids on searches you already rank for organically
- Landing pages that work for paid and organic visitors
- One GA4 setup shared by every channel
- CRO tests on the pages search sends traffic to
- SEO on its own is fine too, if that's all you need
/ Find your fit
Find the right SEO team.
The same senior team, focused on your situation. Pick the kind of partner you need, your business type or the specialism.
/ How it works
From first call to a working team.
How working with our SEO agency starts, and exactly who you deal with at each step.
Intro call
Half an hour with someone senior who would actually work on your site. You ask about the team; we ask about your goals, margins and in-house skills.
You get: a straight answer on whether we fit.
Free audit
A written audit done by hand, with issues ranked by what they cost. It shows how we think before you sign anything.
You get: a ranked issue list, yours to keep.
Meet the team
Kickoff with everyone who will touch your site. We agree targets, access, channels and who approves what.
You get: named people, agreed targets, a dated plan.
Work in the open
The first fixes go live within two weeks. Pages, content and links follow by priority, all logged where you can see them.
You get: a live change log and a monthly results call.
/ Results
What the same team has delivered.
Results from the senior specialists who would work on your account, across four ecommerce stores over 16 months.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Who hires our SEO agency.
✓A great fit if you are
- You want the work done for you not another to-do list for your team
- Nobody in-house owns SEO or your marketer covers five channels at once
- You've been burned by an agency before and want to know exactly who does what
- Search already brings in revenue for your store, B2B or service business
- You make decisions quickly and can give it 6 months
✕Probably not a fit if you
- You have a strong in-house SEO team. Our SEO consulting services may be all you need
- You want a promised top position. Nobody honest controls where Google ranks you
- You're buying on the lowest quote. Senior people cost more than juniors, and we say so
- You need sales this month. Paid search works faster, and we run that too
/ Before you choose
Questions to ask any SEO agency before you sign.
Most SEO agencies sound alike in a pitch. These questions cut through it. Ask every agency on your shortlist, including us, and listen for specific answers you can check later rather than promises.
Who will work on our site each week?
A good answer names people and roles, and those people are on the call. Be wary of 'our team' with no names, or a lead who only appears at quarterly reviews.
What will you change in month one?
Listen for specific fixes tied to your site, not a generic onboarding plan. An agency that has looked properly can name three concrete problems before you sign anything.
How will you measure success?
Good answers mention non-brand clicks, leads, orders or revenue from organic search, tracked in your own GA4. If the answer is only rankings or a visibility score, the reports will be too.
How do you build links?
Ask for live examples. Good agencies earn links through PR, partnerships and content people cite. A price per link, guaranteed authority scores or a private network put your domain at risk. Our link building services page explains the safe way.
Who implements the changes?
If the agency only recommends, your developers become the bottleneck. A good answer explains who edits the CMS, who writes tickets, and who checks each fix once it's live.
What happens to our data if we leave?
Everything should sit in your own accounts: Search Console, GA4, content, roadmap. If the agency owns your tools or your content, leaving later gets slow and expensive.
One answer should end the conversation: a ranking guarantee. Nobody controls Google's results, so anyone promising a position is selling the promise.
/ Your options
Four ways to staff your SEO.
Every option has its place. Here's how they compare on the things that decide whether the work gets done well.
| Freelancer | Large agency | In-house hire | Perfometrics | |
|---|---|---|---|---|
| Who you talk to | The person doing the work | Usually an account manager | Your own employee | ✓The specialist doing the work |
| Seniority after signing | Often senior, working alone | Senior at the pitch, junior after | Whoever you manage to hire | ✓Senior specialists only |
| Cover for holidays and sick days | None, the work pauses | Yes, from a large bench | None, unless you hire two | ✓Yes, the team shares the account |
| Skills under one roof | Strong in one area | Broad, split across departments | One person's skill set | ✓SEO, paid, CRO and analytics in one team |
| Cost | Lowest day rate | Highest, with long contracts common | Salary, tools and management time | ✓Fixed quote after the free audit |
/ Questions
Questions about hiring an SEO agency.
What does an SEO agency actually do day to day?
How do I choose the best SEO agency for my business?
Who will actually work on our account?
How do we communicate with your team?
Agency or consultant: which one do we need?
Do you work alongside our developers and other agencies?
How much does an SEO agency cost?
Are you a full-service or an SEO marketing agency?
/ Next step
Meet the team before you hire it.
Send your URL and the goal you're working towards. A senior specialist from the team that would run your account goes through the site manually and puts the findings in writing within 48 hours. Prefer a conversation first? A 30-minute call works too.
- Your top SEO issues, ranked by what they cost
- Who would work on your account, by role
- A straight answer on whether an agency suits you
Rather email or call? contact@perfometrics.co · +49 151 10767411
Get your free SEO audit
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- Written audit within 48 hours
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