/ Local SEO company for the long run
A local SEO company built for the long run.
Local rankings aren't won once. Hours change, branches open, competitors collect reviews and Google keeps editing your listings. A local SEO company should handle that every month, report what it brought in per location, and leave you owning every profile, page and number.
You own every profile, page and tracking setup from day one. We only ever hold access.
Want the full scope? Local SEO services: what is included
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
Reports per location, monthly/ Sound familiar?
Set up once. Slipping since.
Many businesses paid for local SEO once, saw a lift, then watched it fade. What a local partner does after the setup is what decides the next three years.
Holiday hours are wrong again
Customers arrive at a closed door on a bank holiday because nobody updated special hours. They leave a one-star review, and Google shows it first.
Rankings drifted after a good year
You were in the map pack, then a competitor gathered reviews faster and posted every week. Nobody was watching, so nobody reacted until calls dropped.
You can't tell what local search earns
You pay every month but see views, not calls or bookings. When budgets tighten, local SEO is the first line cut, because nobody can defend it.
Your old provider kept the keys
Leaving meant losing tracking numbers, location pages hosted on their domain, or ownership of the profiles. Starting again cost more than staying would have.
We plan local SEO across years, report it in money terms, and make sure leaving us would cost you nothing.
/ What's included
Your first year with a local SEO company.
Here's what the relationship looks like over twelve months, and what you own and see along the way.
Month 1: foundations and ownership
As your local SEO company, we start by confirming you are primary owner of every profile, then fix categories, hours, duplicates and citations. Tracking goes in early, so every later report is measured against a clean baseline.
Why it matters: without a baseline in month 1, nobody can prove in month 12 what actually changed.
- Primary ownership of every profile confirmed in your name
- Duplicate and stale listings merged or removed
- Baseline grid rankings recorded for each location
- Call tracking that keeps your real number on record
- UTM-tagged website links on every profile
- First fixes live within two weeks of kickoff
Months 2 to 6: the monthly routine
This is where many providers go quiet. We keep a fixed rhythm: posts and photos, review replies, location page updates, and regular checks for edits that Google or the public have made to your listings.
Why it matters: active, accurate profiles earn more trust from Google and from people deciding where to go.
- Business Profile posts and fresh photos on a set schedule
- Review replies on an agreed turnaround
- A monthly check for unwanted edits to your listings
- Seasonal and special hours set weeks in advance
- Location pages refreshed with new services and reviews
- Local links from events, sponsors and associations
Month 12: the annual review
Once a year we sit down with your leadership and look at every location: what local search brought in, which branches lag and why, and where next year's effort should go, including new openings.
Why it matters: an annual view stops you spending the same effort on branches you have already won.
- Year-on-year calls, directions and bookings by location
- Branches ranked by growth and by remaining gap
- Competitor changes in each local map pack
- A plan for new openings, moves and closures
- Effort split proposed across locations and channels
- A written plan for the year ahead
Reporting you can defend in a budget meeting
Every month you get one report per brand, broken down by location. It shows calls, direction requests, website visits and bookings from local search, next to what we did and what comes next.
Why it matters: local SEO that can't show its return is usually the first budget line to go.
- Calls, directions, clicks and bookings per location
- Grid ranking maps compared month on month
- Review count, average rating and reply rate
- Work done this month, with a link to every change
- Next month's priorities, agreed before work starts
- A short call to talk it through, if you want one
Ownership, and how a clean exit works
Everything we build belongs to you: profiles, location pages, citations, tracking setup, review templates and reports. If you leave, we hand over a document listing every account, access role and open task.
Why it matters: a clean exit is the best sign that a local SEO marketing company trusts its own work.
- Primary ownership of every Google Business Profile
- Location pages built on your own website
- Citations registered in your business's name
- Call tracking accounts set up in your name
- All reports and raw data exportable at any time
- A written handover document if you leave
/ How it works
How the relationship is run.
Accountability is built into the structure, not promised in a pitch. Here's the cadence you can expect.
Free audit
A senior specialist reviews your locations manually, and the written audit reaches you within 48 hours. You see how we think before you commit.
You get: an honest view of what local search could add.
Baseline
Ownership is checked, tracking installed and rankings recorded for each location. We agree the targets we will be measured against.
You get: numbers both sides accept as the starting point.
Work and report
The routine runs, the change log fills up, and the monthly report shows results location by location.
You get: a record of what was done and what it earned.
Review and reset
We step back with your team, move effort toward branches with the biggest gap, and plan openings or moves.
You get: a plan that keeps pace with your business.
/ Results
Long-term proof, from ecommerce SEO.
These published figures cover 16 months of SEO across four ecommerce stores. None of them is a local business. We include them because they show what a sustained, accountable programme produces when it runs month after month.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Who we suit as a local SEO company.
✓A great fit if you are
- A business that will stay local for years and wants visibility that compounds
- A group adding new locations that need to rank from opening week
- A marketing lead answering to a board who needs numbers per location
- Burned by a previous provider and wants ownership sorted first
- A seasonal business where hours, offers and demand shift through the year
✕Probably not a fit if you
- Want a one-time setup only. Our local SEO services can be scoped as a project
- Have one urgent problem, like a suspension. Our local SEO expert work is faster
- Want map positions written into the contract. No honest company can promise them
- Need the lowest possible monthly fee. An automated listings tool will cost less
/ Before you sign
How to vet a local SEO company.
A sales call tells you little. These checks show how local SEO companies behave after the contract is signed, which is the part you'll actually live with.
Check who owns your profiles today
Open your Google Business Profile, go to people and access, and see who is listed as primary owner. If it's an agency or a former employee, fix that before signing anything new.
Ask for a real, anonymised report
Request an actual monthly report with client names removed. Look for calls, directions and bookings per location. If it only shows rankings and profile views, that's all you'll get.
Read the exit terms
Find out what happens to tracking numbers, location pages and citations if you cancel. Pages hosted on the provider's domain and phone numbers held in their account are common traps.
Ask how they'd handle a suspension
A good company explains what evidence Google asks for, the steps to reinstatement, and how they avoid suspensions in the first place. Vague answers suggest they haven't dealt with one.
Look for a change log
Ask how edits are recorded. Without a dated log of every change, nobody can explain why rankings moved, and whoever comes next starts blind.
Look at their clients' reviews
Find a few profiles they manage. Sudden bursts of five-star reviews with no text, or replies copied word for word, tell you how they really work.
Run the same checks on us. We'd rather you choose us with the full picture.
/ Your options
Listings plan, project, or partner?
The way you buy local SEO shapes what you get from it. Here's how the common models compare over a full year.
| Listings software plan | One-off project | Large agency retainer | Perfometrics | |
|---|---|---|---|---|
| Who owns the profiles | You, with data pushed by the tool | You, after handover | Sometimes the agency | ✓You, from day one |
| Ongoing upkeep | Automatic data sync only | Stops when the project ends | Yes, often by junior staff | ✓A monthly routine run by senior people |
| Reporting | Listing accuracy scores | A final report | Rankings and traffic | ✓Calls, directions and bookings per location |
| When you leave | Synced listings may revert | Nothing to hand back | Assets can be hard to recover | ✓A written handover of every account |
| Cost | Low monthly fee | One fixed fee | Highest, long contracts | ✓Quoted after the free audit |
/ Questions
Contracts, ownership and reporting.
What should a local SEO company report every month?
Who owns our Google Business Profiles when we work with a local SEO company?
What happens if we stop working with you?
How do you prove local SEO is paying off?
How are new locations added?
Are local SEO companies worth it for a single location?
Local SEO company or local SEO agency: is there a difference?
/ Next step
Start with a baseline you can trust.
Share your website and locations. A senior specialist looks at ownership, profiles and map rankings manually, and you get a written audit within 48 hours. Or book a 30-minute call to talk about the long term.
- Who owns each profile today, and any access risks
- Where each location ranks across its surrounding area
- What a first year of local SEO should focus on
Rather email or call? contact@perfometrics.co · +49 151 10767411
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