/ B2B SEO services scope and deliverables

B2B SEO services that get you shortlisted.

B2B SEO services with a defined scope: a buyer-intent keyword map, solution and industry pages, comparison pages, case study pages and lead tracking into your CRM. You see exactly what we deliver each month, and every page is written for someone choosing a provider.

Get a free B2B SEO audit See what you get

Scope agreed in writing after the audit. No vague activity lists, no extras you didn't ask for.

Choosing who to hire? B2B SEO agency: how we work

Pages for every buying stage
Inbound leads, B2B services client2 years
0xmore inbound leads
0xwebsite traffic
Year 1Year 2Year 3

Illustrative growth curve. The totals are real, rounded down.

Every lead tagged by source
0xmore inbound leads in two years, B2B services client
0xvisitor-to-lead rate, roughly, for that client
+0%more leads than the year before, within nine months
0huntil your written B2B SEO audit arrives
Working with brands inUnited KingdomGermanyAustriaSwitzerlandFranceUnited StatesCanadaMiddle East

/ Sound familiar?

Your site explains what you do. It doesn't win the search.

Most B2B websites were built as brochures. They describe the company well enough, but they have no page for the searches buyers make while they're choosing.

One page for five services

Every service and industry squeezed onto a single page. Buyers searching for the exact problem you solve find a competitor who built a page for it.

Case studies locked in PDFs

Your best proof sits in gated downloads and slide decks. Google can't read it, and buyers comparing providers never get to see it.

Comparison searches go to review sites

When buyers search for alternatives or one provider versus another, a directory or a rival answers. You're absent at the moment of choice.

Forms that lose the source

Enquiries land in the inbox or CRM with no landing page or channel attached, so nobody knows which pages actually earn their keep.

Our B2B SEO services fix the site your buyers actually see: the right pages, real proof, and tracking that follows each lead.

/ What's included

What our B2B SEO services include.

B2B search engine optimisation, split into five work areas with concrete deliverables. Most clients need all five, and the audit tells us which order pays off first for you.

Keyword and demand map

Our B2B SEO services start with a keyword map built on buyer intent: problem, solution, provider and comparison searches, grouped by service and industry. Each cluster gets one target page, existing or new, so pages never compete.

Why it matters: niche B2B searches often show near-zero volume in tools, yet a few of the right visitors can be worth a contract.

What you get
  • A map of keyword, intent, buying stage and target page
  • Service and industry combinations your buyers really search
  • Converting terms pulled from your Google Ads search terms
  • A cannibalisation check across your existing pages
  • Competitor gap list limited to commercial pages
  • Priorities set by deal value, not by search volume
Written scopeWhat we deliver each month, agreed before we start.
Deliverables logEvery page, fix and brief listed with a link.
Leads by pageEnquiries and meetings from organic search, page by page.
Quarterly reprioritisingEffort moved to the services that win deals.

/ How it works

From audit to live pages.

What you receive, and roughly when. The pace depends on your scope and how quickly your experts can review drafts.

1Weeks 1 to 2

Audit and map

We audit the site, study your offer and sales notes, and build the keyword map. First technical fixes ship within two weeks of kickoff.

You get: a written audit, the keyword map and a page plan.

2Weeks 3 to 4

Measure

Form source capture, GA4 events and CRM fields go live, so every lead from this point on can be traced.

You get: a baseline of leads by page and channel.

3Months 2 to 4

Publish

Solution, industry and comparison pages go live in order of deal value, followed by case study pages.

You get: new commercial pages, indexed and listed in your log.

4Month 5 onward

Extend

We add adjacent services and industries, refresh pages that underperform and support the key ones with links.

You get: more pages earning enquiries, with less reliance on ads.

/ Results

Pages that produce enquiries.

The figures below are from a combined lead generation programme for a B2B services firm. Search was one part of it, alongside paid media and conversion work, so read them as a programme result rather than an SEO-only one.

B2B services company

Lead generation
0x

more inbound leads in two years

1x
Year 1
10x
Year 2
14x
Year 3, to date
~19x
Year 3 pace

And this year already beat last year, with a quarter still to go.

12xwebsite traffic
~2xvisitor to lead rate
+40%leads vs last year, in 9 months

Our clients' data stays theirs, so we show rounded totals rather than their dashboards.

/ Is this for you?

Who our B2B SEO services are for.

✓A great fit if you are

  • B2B service firms and manufacturers with several offers and industries to rank for
  • Consultancies, IT providers and agencies where one new account pays for the year
  • Companies with a sales team that can tell us which leads are real
  • Teams running a CRM such as HubSpot, Salesforce or Pipedrive
  • Firms with client work to show that deserves proper case study pages

✕Probably not a fit if you

  • Want blog volume. We build commercial pages first and add articles only where they help
  • Need advice, not delivery. Our B2B SEO consultant format suits in-house teams
  • Sell to consumers. Our ecommerce SEO services fit online stores better
  • Can't say what makes you different. Search can show your strengths, it can't invent them

/ What you receive

How to compare B2B SEO offers.

Proposals for B2B SEO services often list the same activities in different words. Use these checks to see what you would actually receive, and to spot offers that are mostly reporting.

01

Look for named deliverables

A good offer lists the pages, briefs and fixes you'll receive, and roughly when. Phrases like ongoing optimisation or content strategy with no outputs make progress impossible to judge after three months.

02

Check the keyword logic

Ask to see three sample target searches. Buyer-intent phrases such as a service for a named industry, or a provider in a region, are a good sign. Glossary terms and broad definitions suggest a traffic play.

03

Ask where commercial pages fit

In B2B, solution, industry and comparison pages usually earn leads long before any blog does. If the plan opens with eight articles a month and no page plan, expect visits without enquiries.

04

Confirm tracking is in scope

Lead source capture and CRM fields should be part of the work, not an optional extra. Without them, nobody can show which pages produce meetings, and the budget is hard to defend.

05

Ask who implements

Some offers stop at recommendations. Find out whether the provider edits your CMS, writes the copy or hands tickets to your developers, and who checks the result once it is live.

The same checklist works for any provider, including us. Ask for the answers in writing.

/ Your options

Blog retainer, one-off audit, or full scope?

Each option has its place. Here's what you actually receive from each, side by side.

Content retainer One-off audit Ads only Perfometrics
What you receive A set number of articles A report and a fix list Paid clicks while budget runs ✓Pages, fixes, tracking and reports
Commercial pages built Rarely Recommended, not built Landing pages for campaigns ✓Solution, industry and comparison pages
Lead tracking into the CRM Not included Advised Usually, for paid clicks ✓Included for organic search
Speed to first leads Slow Depends on your team Fast ✓Fixes in two weeks, pages in months
What lasts if you stop The articles The report Nothing ✓Pages, data and tracking you own

/ Questions

Questions on scope and results.

What exactly do B2B SEO services include?
Five work areas that adapt our core SEO services to B2B buying: a buyer-intent keyword map, solution and industry pages, comparison and pricing-intent pages, case study pages, and lead tracking with the technical basics. The audit decides the order. You get a written scope and a monthly log listing every page, fix and brief we delivered, each with a link.
How many pages will you build each month?
It depends on the agreed scope and how fast your experts can review drafts. A few strong commercial pages a month usually beat a high volume of articles. We set a realistic pace after the audit and write it into the scope, so you can hold us to it.
Do your B2B SEO services include writing, or just briefs?
Either works. We can write finished pages from interviews with your experts, or write detailed briefs for your in-house writers. Most clients choose finished copy for solution and comparison pages, and briefs for thought leadership published under their own people's names.
How is the price for B2B SEO services set?
We don't sell fixed packages. The quote depends on how many services, industries and markets you cover, how much content is needed and the state of your site. After the free written audit you get a fixed quote and a defined scope, so the cost is clear before you commit.
How soon will we see leads?
Technical fixes ship within two weeks of kickoff. New commercial pages usually take 3 to 6 months to rank, depending on competition and authority. Enquiries follow, then your sales cycle. In between, we report leading signals: impressions and clicks for buyer-intent terms, and the first enquiries by page.
Is SEO for B2B companies worth it when search volume is low?
Often, yes. Tools under-report niche terms and show zero where real buyers do search. If a handful of the right people find you each month and one signs, the maths can work. The free audit checks your market honestly and tells you if paid channels would serve you better.
Do you work on HubSpot, WordPress and Webflow sites?
We implement directly on WordPress, Webflow and Shopify. For HubSpot CMS and custom builds, your developers get tickets with clear acceptance criteria, and we verify each change after release. Your developers never have to guess what SEO needs, and nothing ships without a second look.
Who runs the work, and can we meet them?
Our B2B SEO agency team of senior specialists runs it, and the founder stays involved. You meet them on the first call, and they stay with your account from audit to reporting. For how the relationship and reporting develop over a year, see our B2B SEO company page.

/ Keep exploring

Where to go next.

B2B SEO agency Who does the work and how the collaboration runs.B2B SEO company The long-term view: reporting, ownership and accountability.Technical SEO services Crawling, indexing, speed and structure, fixed at the source.

/ Next step

See which pages your site is missing.

Send your website and your main services. Within 48 hours you get a written B2B SEO audit from a senior specialist who reviewed the site manually, including a first sketch of the pages you need. Prefer a call? Book 30 minutes.

  • The commercial pages you're missing, by service and industry
  • Which existing pages compete with each other
  • What a sensible scope would look like, and what it delivers

Rather email or call? contact@perfometrics.co · +49 151 10767411

Get your free B2B SEO audit

Takes about a minute. No cost, no obligation. We reply within one business day.

  • Written audit within 48 hours
  • Or a 30-minute call with a senior specialist
  • Your details are only used to reply to you