/ B2B SEO agency for sales-led companies
A B2B SEO agency that speaks sales.
A B2B SEO agency for companies that sell through conversations, not checkouts. Senior specialists who listen to your sales calls, learn your offer properly and build the pages buyers find before they ever book a demo. Founder-led from Berlin, and measured in leads and pipeline.
You talk to the people who will do the work. If search won't pay off for your sales cycle, we'll tell you.
Want the full scope? B2B SEO services: what is included
Illustrative growth curve. The totals are real, rounded down.
Leads traced into your CRM/ Sound familiar?
Your last agency never met sales.
Most SEO agencies are built for shops and publishers, where more visitors means more revenue. Hire one for a B2B company and the same story tends to repeat.
A junior learns your industry on your budget
The senior person pitched, then handed you over. Months later the team still can't explain what you sell, or who signs the contract.
They chase volume your buyers never search
Reports celebrate rankings for broad definitions. The buyer typing a provider or comparison search lands on a competitor's page instead of yours.
Nobody knows which deals came from search
Leads arrive in the CRM with no source attached. At budget review, SEO looks like a cost because no one can connect it to a signed contract.
Sales and SEO never talk
Your reps hear the same objections every week. None of it reaches the agency, so the website answers questions your buyers never ask.
We work as an extension of your marketing and sales team, and we answer to qualified leads and pipeline.
/ What's included
How our B2B SEO agency works with you.
Hiring an agency means hiring people. Here is who does the work, how we learn your business, and how the collaboration runs from week to week.
Who does the work
At our B2B SEO agency, the senior specialists you meet on the first call are the ones who research, brief, fix the site and report. Andrej Zafirov, the founder, stays involved and reachable. No juniors, no hand-off after the pitch.
Why it matters: a junior can't brief a page about a complex service, so the copy stays generic and buyers notice straight away.
- One senior lead who owns your account day to day
- Technical, content and tracking specialists brought in as needed
- Direct access to the founder, not only an account manager
- The same people from audit through to monthly reporting
- Paid search, LinkedIn Ads and CRO within the same team
- The full scope is on our B2B SEO services page
Learning your offer
Before we touch keywords, we learn how you sell. We listen to call recordings, read proposals and lost-deal notes, and interview the people who deliver the work. That becomes the brief behind every page we write.
Why it matters: B2B buyers spot generic copy fast, and only your own team knows the language that wins deals.
- Kickoff workshop with marketing, sales and leadership
- Call recordings and CRM notes reviewed for buyer language
- Short interviews with the experts who deliver your service
- Objections and lost-deal reasons turned into page topics
- Your ideal customer profile and buying group mapped
- Positioning notes your writers and reps can reuse
Working with your sales team
Your sales team is our best data source. A short monthly check-in shows which leads from search were real buyers and which were noise, and that feedback decides what we build next.
Why it matters: without sales feedback, an agency optimises for form fills, and form fills are not pipeline.
- Monthly lead quality review with a sales lead
- Search leads tagged and followed through the CRM
- Questions from discovery calls fed into new pages
- Pages your reps can send to prospects mid-deal
- A shared view of meetings and pipeline from organic search
- Quarterly planning with your marketing leadership
Tools and access
We work in your systems, not ours. Access to Search Console, GA4 and your CRM, edit rights in your CMS, and a shared board where every task, brief and fix is visible. Every account and file stays in your name.
Why it matters: an agency that keeps the data in its own tools leaves you starting from zero if you ever part ways.
- Search Console, GA4 and dashboards set up in your name
- HubSpot, Salesforce or Pipedrive connected to lead sources
- Changes made by us directly on WordPress or Webflow
- Developer-ready tickets for HubSpot CMS and custom builds
- Tasks tracked in the project tool your team already uses
- Every brief, page and report belongs to you
Cadence and updates
You get a short written update every week, a monthly report that leads with leads and pipeline, and a quarterly review where we move effort to what is working. Slack or email, whichever your team prefers.
Why it matters: long sales cycles mean revenue arrives late, so you need to see progress well before the first contract closes.
- Weekly written update: what shipped and what comes next
- Monthly report: leads, meetings and pipeline first, rankings after
- Leading signals for buyer-intent searches tracked between deals
- Quarterly roadmap review with your leadership
- A reply within one business day on any question
- Long-term reporting on our B2B SEO company page
/ How it works
Your first three months with us.
Onboarding a B2B agency should take weeks, not a quarter. Here is how the start of the collaboration runs and what you hold at each step.
Kickoff
We meet marketing, sales and someone from delivery. Access to Search Console, GA4, your CRM and CMS is set up in your name.
You get: a shared plan, clear owners and one point of contact.
Listen and audit
We review call notes, lost deals and your site, and the first technical fixes ship within two weeks of kickoff.
You get: a buyer-intent keyword map and quick wins in writing.
Track and build
Lead source tracking into the CRM goes live, then the first solution and comparison pages, briefed with your experts.
You get: a pipeline baseline and the first new pages live.
Review with sales
Each month we check lead quality with sales and adjust. Each quarter we reset the roadmap with leadership.
You get: a working rhythm where search answers to pipeline.
/ Results
When sales and search work as one team.
These numbers belong to a B2B services firm we supported for two years, with search, paid media and conversion work running side by side. It isn't an SEO-only result, but it shows what one joined-up team can do.
B2B services company
Lead generationmore inbound leads in two years
And this year already beat last year, with a quarter still to go.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Who our B2B SEO agency is right for.
✓A great fit if you are
- A B2B company that sells through conversations where one new client covers months of work
- A marketing team stretched thin that needs senior people to run search, not just advise
- Sales willing to share notes on what buyers ask, object to and compare
- Tired of agency hand-offs and keen to talk to the people doing the work
- Ready to measure in pipeline with a CRM, or the will to set one up properly
✕Probably not a fit if you
- Want advice only. A B2B SEO consultant suits teams that implement themselves
- Need meetings booked this month. Google Ads or LinkedIn Ads move faster, and we run those too
- Sell self-serve software. Our SaaS SEO agency page fits sign-up journeys better
- Can't spare an hour of expert time. Pages written without your experts stay generic
/ Before you choose
Questions to ask any B2B SEO agency.
Most agency pitches sound alike. These questions separate a team that understands B2B buying from one that will mostly publish blog posts. Ask them of us too, and of everyone else on your shortlist.
Who will actually work on our account?
Ask for names and roles, and whether those people are on the pitch call. A good answer: the same senior people pitch, plan and do the work, and you can reach whoever is in charge directly.
How will you learn what we sell?
A strong B2B SEO agency asks for sales calls, proposals and expert interviews in the first month. If the answer is keyword tools and a competitor crawl, expect generic pages.
Which searches would you target first?
Listen for buyer-intent terms: service plus industry, provider, comparison and alternative searches. An agency that opens with high-volume definitions is optimising for traffic, not deals.
How will you prove search created pipeline?
A good answer covers lead source capture, CRM fields and a monthly lead quality review with sales. Ranking reports alone can never show whether a single contract came from search.
What do we keep if we stop?
Accounts, content, dashboards and data should all sit in your name from day one. Read the exit terms before you sign. Our B2B SEO company page explains how we handle this.
What won't you do for us?
Honest agencies say no to things: promised rankings, bought links, twenty thin posts a month. If they agree to everything, ask how they plan to staff it.
If an agency can't answer these plainly on the first call, it probably won't in month six either.
/ Your options
Generalist, content shop, or B2B specialists?
B2B SEO agencies come in very different shapes. Here's a fair look at who you'd be hiring with each option.
| Generalist SEO agency | Content marketing agency | Freelance consultant | Perfometrics | |
|---|---|---|---|---|
| Who you talk to | An account manager | An editor or project lead | The consultant themselves | ✓The senior specialist doing the work |
| How keywords get chosen | Highest volume first | Topics that suit the blog | Varies by person | ✓Buyer intent and deal value |
| Input from your sales team | Rarely asked for | Occasional interviews | If you organise it | ✓Part of the monthly rhythm |
| Lead tracking into the CRM | Rarely | Rarely | Advised, rarely built | ✓Set up in the first two months |
| Implementation | Recommendations, some fixes | Content only | Advice, your team builds | ✓Done by us, or developer tickets |
/ Questions
What B2B teams ask before hiring us.
What makes a B2B SEO agency different from a general SEO agency?
Who will we work with day to day?
How much time do you need from our team?
How do we choose the best B2B SEO agency for us?
Should we hire an agency or a consultant?
How long until search brings in leads?
Do you also run LinkedIn Ads and Google Ads?
What does working with your B2B SEO agency cost?
/ Next step
Talk to the people who'd do the work.
Send your website and the services you most want to sell. A senior strategist checks your site page by page and writes up a B2B SEO audit, delivered within 48 hours. Rather talk it through? Pick a 30-minute call.
- The buyer-intent searches you're missing, ranked by deal value
- Whether your tracking can connect search to signed deals
- Who on our team would run your account, and how
Rather email or call? contact@perfometrics.co · +49 151 10767411
Get your free B2B SEO audit
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- Written audit within 48 hours
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