/ B2B SEO company for the long game
The B2B SEO company that reports in pipeline.
A B2B SEO company to stay with for years, not a quarter. We plan search with your leadership, review leads with your sales team and keep every account, page and dataset in your name. Here is what the relationship looks like in month one, month six and month twelve.
Ask about ownership and exit on the first call. You'll get a straight answer, in writing.
Want the full scope? B2B SEO services: what is included
Illustrative growth curve. The totals are real, rounded down.
Everything stays in your name/ Sound familiar?
Two years in, and still no answers.
The first months with an SEO company are easy to sell. The trouble tends to show up later, when leadership asks what search has actually contributed.
Reports that can't answer the board
Forty slides of rankings and traffic, yet nobody can say how many opportunities came from search, or what they were worth.
The plan never changed
The roadmap written in month one still drives the work in month eighteen, even after you launched new services and entered new markets.
Your contact keeps changing
Every few months a new account manager arrives, asks the same onboarding questions, and what they learned about your business leaves with the last one.
You don't own what you paid for
Analytics in their account, content in their drive, dashboards you can't open. Leaving would mean starting over, which is exactly why you haven't.
A B2B SEO company should answer to the same numbers your sales team does: leads, opportunities and pipeline.
/ What's included
A year with our B2B SEO company.
Long-term search works when both sides know what comes next. Here is how the relationship runs across twelve months, and what you hold at every stage.
Month 1: foundations
In the first month our B2B SEO company sets up what everything else depends on: access in your name, lead source tracking into the CRM, a written audit and the targets we agree with leadership. First technical fixes ship within two weeks.
Why it matters: if the baseline isn't measured in month one, nobody can prove progress in month twelve.
- Kickoff with marketing, sales and a leadership sponsor
- All tools and accounts created or kept in your name
- Lead source and landing page captured in the CRM
- Written audit and a buyer-intent keyword map
- Targets agreed: leads, meetings and pipeline from search
- A risk list: what could slow results, and why
Months 2 to 6: build
The core pages go live: services, industries, comparisons and case studies, ordered by deal value. Each month you see what shipped and how leads from search are developing, page by page.
Why it matters: by month six you should see rankings for buyer-intent terms and first enquiries, even while deals are still open.
- Commercial pages shipped in the agreed order
- Monthly lead quality review with a sales contact
- Leading signals reported before any deals close
- A dated change log of every edit to your site
- The first quarterly review with leadership
- Page types explained on our B2B SEO services page
Months 7 to 12: grow
We expand into adjacent services, industries and markets, refresh pages that slipped, and build authority behind the pages that produce opportunities. The roadmap is reset every quarter based on what sales tells us.
Why it matters: search compounds only when the plan keeps following the deals, not the original keyword list.
- New industry and use-case pages where sales sees demand
- Pages that slipped refreshed or merged
- Digital PR and partner links for the key pages
- Country pages when you enter new markets
- An annual review of pipeline from search against targets
- Authority built through our link building services
Reporting to leadership
Reports are built for people who don't care about rankings. Every month: leads, meetings and pipeline from organic search, by service line. Every quarter: a one-page summary of what worked and where effort moves next.
Why it matters: SEO budgets survive reviews when leadership sees pipeline, not when it sees traffic graphs.
- A monthly dashboard that lives in your own account
- Pipeline and opportunities from search, by service line
- Brand and non-brand demand reported separately
- A quarterly one-page summary for the leadership team
- Honest notes on what didn't work, and why
- Rankings and traffic included, but never leading
What you own
Everything we create is yours from the day it exists: Search Console, GA4 and dashboards, every page and brief, the keyword map, the tracking setup and the change log. If you leave, you keep all of it, plus a handover document.
Why it matters: a company that holds your data hostage has no reason to earn your renewal.
- Accounts and properties created under your organisation
- Content, briefs and images stored in your own drive
- Keyword map and roadmap as editable files
- Tracking documented so another team can maintain it
- A written handover if you ever move on
- No fees or delays for getting your own data back
/ How it works
From first call to first review.
Starting a long-term partnership shouldn't need a leap of faith. Each step gives you something in writing before you commit to the next.
Free audit
Send your website and a senior specialist goes through it manually. The written audit lands in your inbox within 48 hours.
You get: an honest view of whether search fits your sales cycle.
Scope and quote
We agree scope, targets and reporting with you, then send a fixed quote. Ownership and exit terms are written into the proposal.
You get: a proposal you can take straight to leadership.
Onboard
Access, tracking and a kickoff with sales, with initial technical fixes shipped inside two weeks.
You get: a measured baseline and the first changes live.
Review and reset
Every quarter we sit down with leadership, compare pipeline from search against targets and reset the plan.
You get: a partner held to numbers you agreed together.
/ Results
Proof you can ask us about.
Our strongest B2B result: a services firm where search, paid media and conversion work ran together for two years. We show it as a programme result, not as SEO alone, and we're happy to walk you through it on a call.
B2B services company
Lead generationmore inbound leads in two years
And this year already beat last year, with a quarter still to go.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Who our B2B SEO company suits best.
✓A great fit if you are
- Leadership that wants pipeline numbers not a rankings deck every month
- Planning for 12 months or more with search as a lasting channel
- Launching new services or markets and needing search to keep pace
- Burned by a previous SEO company that kept the data and the knowledge
- Sales and marketing aligned or willing to agree on what a good lead is
✕Probably not a fit if you
- Want a short trial of everything. Start with a B2B SEO consultant sprint instead
- Need leads before the quarter ends. Paid search or LinkedIn Ads will move faster
- Sell self-serve software. A SaaS SEO company setup fits sign-up funnels better
- Want reports without a sales conversation. Our reporting depends on feedback from sales
/ Before you sign
How to vet a B2B SEO company.
Most SEO companies look the same on a sales call. These checks show how one will behave in month nine, when the novelty has worn off and leadership wants answers.
Ask for B2B proof, framed honestly
Ask which B2B result they're proudest of and what else contributed to it. A trustworthy company names the other channels involved instead of crediting SEO with everything.
Read a real monthly report
Ask for an anonymised report from a current client. If page one is rankings and traffic rather than leads and pipeline, that's how they will report to you.
Check who owns the accounts
Search Console, GA4, dashboards and content should be created under your organisation. If the company sets them up in its own name, leaving later becomes slow and expensive.
Read the exit clause
Look for the notice period, handover obligations and what happens to unfinished work. A company confident in its results doesn't need a long lock-in to keep you.
Ask who you'll talk to in year two
Staff turnover quietly ruins SEO relationships. Ask how long the proposed lead has handled similar accounts, and who covers when they're away.
Watch for warning signs
Promised rankings, links priced per piece, vague proprietary methods and reluctance to connect to your CRM. Any one of these deserves a follow-up question before you sign.
We'll answer every one of these in writing before you decide.
/ Your options
Retainer, project shop, or long-term partner?
B2B SEO companies differ most in how they behave after the first quarter. Here's a fair comparison of the usual models.
| Typical SEO retainer | Project-based agency | In-house SEO hire | Perfometrics | |
|---|---|---|---|---|
| Your contact over time | Changes as staff rotate | A new team per project | Stable, until they leave | ✓One senior lead, founder involved |
| What gets reported | Rankings and traffic | Project deliverables | Whatever you set up | ✓Leads and pipeline, then rankings |
| Who owns accounts and data | Often the agency | It varies | You | ✓You, from day one |
| How often the plan changes | Yearly, if you ask | Per project | Continuously | ✓Every quarter, with leadership |
| Other channels | Separate vendors | Separate vendors | Depends on your team | ✓Paid search, paid social and CRO in-house |
/ Questions
Before you commit to a partner.
What should a B2B SEO company report each month?
Who owns the content and data if we stop working together?
What contract length do you ask for?
How do we check a B2B SEO company's track record?
How do you work with our sales team?
What does the first year with an SEO company for B2B look like?
Should we start with an agency team or a consultant?
Can you support B2B firms in other countries?
/ Next step
Start with an audit, not a contract.
Send your website and tell us what leadership expects from search. A senior specialist sends a written audit within 48 hours, with an honest view of what a year of B2B SEO could realistically do for you.
- Where pipeline from search stands today, if it's measurable
- The pages and fixes that would matter most this year
- How we'd report to your leadership, and what you'd own
Rather email or call? contact@perfometrics.co · +49 151 10767411
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