/ B2B SEO consultant for in-house teams

A senior B2B SEO consultant for your in-house team.

Hire a B2B SEO consultant when your team can build pages but needs someone senior to decide which ones, and why. Andrej Zafirov, the founder, or a senior specialist works alongside your marketers, writers and developers, then reviews what they ship before it goes live.

Book a free 30-minute call See the formats

Advice your own team can act on. If you'd be better served by an agency, we'll say so.

Want the full scope? B2B SEO services: what is included

Your team builds, we steer
Inbound leads, B2B services client2 years
0xmore inbound leads
0xwebsite traffic
Year 1Year 2Year 3

Illustrative growth curve. The totals are real, rounded down.

Founder-led advice
0xmore inbound leads for a B2B services client over two years
0xvisitor-to-lead rate, roughly, for the same client
0xwebsite traffic growth for that client
0hto a free, written review of your site
Working with brands inUnited KingdomGermanyAustriaSwitzerlandFranceUnited StatesCanadaMiddle East

/ Sound familiar?

Capable team. Nobody steering search.

Plenty of in-house B2B marketing teams can write, design and publish. What's missing is a senior view on what to build, and a way to tell whether it's working.

Writers without a brief worth following

Your writers produce solid articles, but nobody tells them which buyer, which search or which objection a page is meant to answer.

Pages chosen by gut feeling

The roadmap comes from whoever argues loudest in the meeting, not from what buyers search for or what sales hears on calls.

Experts too busy to help

The engineers and partners who know the work never get a proper interview, so their knowledge never makes it onto the website.

Nobody checks before launch

Developers ship a redesign, someone changes URLs, and rankings slip. Nobody senior reviewed it first, so you find out weeks later.

A B2B SEO consultant gives your team direction and review, while your own people keep doing the building.

/ What's included

Ways to work with a B2B SEO consultant.

Pick the format that matches what your team needs now. Many clients start with a sprint and move to monthly advisory once the roadmap is in place.

Strategy sprint

A focused engagement where your B2B SEO consultant learns your offer, interviews sales, reviews the site and competitors, then delivers a written strategy: where you should show up in search, which pages to build and in what order.

Why it matters: in-house teams often lose months building the wrong pages first, and a sprint settles that before effort is spent.

What you get
  • Interviews with sales, leadership and one subject expert
  • Review of your site, competitors and search demand
  • Positioning: which problems and buyers you should own
  • A page plan by service, industry and buying stage
  • A 90-day roadmap your team can execute
  • A workshop to walk your team through the plan
Senior advice onlyAdvice comes from the founder or a senior specialist.
Written outputsNotes and agreed actions after each session.
Your team stays in chargeYou build, we steer and review.
Easy to scale upMove to full delivery if capacity runs short.

/ How it works

How a consulting engagement runs.

Consulting should give your team momentum within weeks. Here's the usual path from the first conversation to a working rhythm.

1Week 1

Intro call

A free 30-minute call about your team, goals and what has already been tried. We suggest a format, or tell you consulting isn't the right fit.

You get: a recommended format and a fixed quote.

2Weeks 1 to 3

Diagnose

We review the site, talk to sales and one subject expert, and look at your tracking and current pipeline from search.

You get: a written diagnosis of where search stands.

3Weeks 3 to 4

Plan

We deliver the strategy, page plan and first briefs, and run a workshop with the people who will do the build.

You get: a 90-day roadmap that your team owns.

4Ongoing

Review

Monthly sessions check what shipped, read the lead data and reset priorities. We look over pages before they go live.

You get: a team that gets sharper with every cycle.

/ Results

What good direction can lead to.

The numbers come from a services business where we combined search, paid media and conversion work into one lead programme. In a consulting engagement your team does the build, so treat these figures as what the approach can achieve, not as a forecast.

B2B services company

Lead generation
0x

more inbound leads in two years

1x
Year 1
10x
Year 2
14x
Year 3, to date
~19x
Year 3 pace

And this year already beat last year, with a quarter still to go.

12xwebsite traffic
~2xvisitor to lead rate
+40%leads vs last year, in 9 months

Our clients' data stays theirs, so we show rounded totals rather than their dashboards.

/ Is this for you?

When a B2B SEO consultant is the right call.

✓A great fit if you are

  • You have writers or marketers who can publish pages every month
  • You have a developer or access to one for fixes and templates
  • You lack a senior SEO lead and don't need a full-time hire yet
  • A relaunch or migration is planned and should be reviewed before go-live
  • You want a second opinion on your current agency or roadmap

✕Probably not a fit if you

  • Nobody has time to implement. Our B2B SEO agency team takes the build off your hands
  • You want a long-term delivery partner. See how our B2B SEO company relationship works
  • You need leads within weeks. Paid search will move faster than any advice
  • You want a low-cost pair of hands for tasks. Consulting is senior strategy and review, not task work

/ Consultant or agency?

When to hire a B2B SEO consultant.

Bringing in a consultant makes sense at certain moments and wastes money at others. These are the signals we look for, whether or not you end up working with us.

01

You have hands, but no direction

If your team can write and publish but argues about what to build, a consultant pays off quickly. Strategy and briefs are the missing piece, not extra capacity.

02

A big change is coming

Redesigns, CMS moves, domain changes and mergers are when B2B sites lose rankings. Bring a consultant in before the plans are final, not after traffic drops.

03

Your agency's reports feel thin

An independent B2B SEO expert can review an agency's work and tell you whether the plan is sound, without angling to take over the account.

04

You're about to hire in-house

A consultant can define the role, set the first roadmap and help interview candidates, so your new hire starts with a plan instead of a blank page.

05

When a consultant is the wrong choice

Advice needs someone to act on it. When your team is fully booked, a strategy document just gathers dust, and a delivery scope, such as our B2B SEO services, is the better spend.

Not sure which applies? Tell us on a free call and we'll give you a straight recommendation.

/ Your options

Freelancer, agency, hire, or consultant?

The right choice depends on who will do the building. Here's an even-handed look at each option for a B2B team.

Generalist SEO freelancer Full-service agency In-house SEO hire Perfometrics
Seniority Varies widely Senior at the pitch, mixed after Depends on budget ✓Founder or senior specialist
B2B buying knowledge Often ecommerce or local focus Varies by team Learned over time ✓Long cycles and buying groups built in
Who implements The freelancer, often partly The agency Your hire ✓Your team, with our review
Commitment Hourly or per task Monthly retainer Full salary and tools ✓Sprint, monthly advisory or reviews
Best for Defined tasks Teams with no capacity Large, steady SEO programmes ✓Capable teams that need direction

/ Questions

Questions about B2B SEO consulting.

What does a B2B SEO consultant actually do?
Sets direction and checks the work. That means deciding which pages to build, writing briefs, connecting search to your CRM and sales feedback, and reviewing what your team ships. Your marketers, writers and developers do the building. The consultant makes sure it's the right work, done well.
Who would be our B2B SEO consultant?
Andrej Zafirov, the founder of Perfometrics, leads consulting engagements. Depending on the problem, a senior technical, content or tracking specialist from our SEO agency may join. You will never be handed to a junior, and you can reach the person advising you directly.
Where should a B2B SEO consulting engagement begin?
Usually with a strategy sprint, because it settles positioning and the page plan. If you already have a roadmap, monthly advisory keeps it on track. If a redesign or migration is close, start with a review. On a free call we'll recommend one, or tell you none fits.
Do you implement anything, or only advise?
As consultants we advise and review, and your team implements. If you need hands too, we can take on specific pieces such as tracking setup or developer tickets, or move you to our B2B SEO agency team for full delivery.
How available are you between sessions?
On monthly advisory, your team can send questions by email or Slack and gets a reply within one business day. Reviews of pages before launch are part of the arrangement. For urgent issues, such as a traffic drop after a release, we put a diagnosis first.
Can a consultant help us brief our subject experts?
Yes, and it's one of the most valuable parts. We write interview guides, join the first few interviews, and show your writers how to turn an engineer's or partner's knowledge into a page buyers trust. After a few rounds, your team runs them alone.
Can you review our current agency's work?
Yes. We review their reports, roadmap and recent changes, and give you a fair written view: what's sound, what's missing and what to ask them. We're not trying to take over the account. Sometimes the honest answer is that your agency is doing a good job.
How is consulting priced?
By format: a sprint is a fixed project, advisory is a monthly arrangement, and reviews are scoped per job. You receive a fixed quote after the free call or audit. For consulting beyond B2B, our SEO consultant page covers the wider picture.

/ Keep exploring

Useful next reads.

B2B SEO agency When you need a senior team to run the work end to end.SEO consulting services Sprints, advisory, workshops and reviews, explained.SaaS SEO consultant Senior advice for software founders and growth teams.

/ Next step

Get a senior view on your B2B search.

Tell us about your team and what you're trying to grow. Book a free 30-minute call, or send your website for a written review within 48 hours. Either way, you get a straight recommendation on whether consulting fits.

  • Whether your team needs direction, capacity or both
  • The first pages we'd plan, and why
  • A suggested consulting format, with a fixed quote to follow

Rather email or call? contact@perfometrics.co · +49 151 10767411

Get your free B2B SEO review

Takes about a minute. No cost, no obligation. We reply within one business day.

  • Written audit within 48 hours
  • Or a 30-minute call with a senior specialist
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