/ SEO consulting services in clear formats
SEO consulting services with a clear scope.
A lot of SEO advice is sold by the hour, with no defined output. Our SEO consulting services come in set formats: a strategy sprint, a roadmap workshop, a monthly advisory retainer, migration advice and team training. Each has named deliverables, a timeline and a fixed quote.
Every format is quoted up front after the free audit. No open-ended hours unless you ask for them.
Choosing who to hire? SEO consultant: how we work
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
Formats you can combine/ Sound familiar?
Hours bought. Nothing to show.
Consulting goes wrong when nobody defines what you get. If you've paid for SEO advice before, one of these probably happened.
Open-ended hours, vague output
You bought a block of hours. Calls happened and ideas were shared, but at the end nobody could point to a document, a decision or a shipped change.
A strategy deck that never left the drive
Sixty slides of findings and frameworks. No owners, no effort estimates, nothing sized to the sprints your developers actually run.
The wrong format for the problem
A long retainer when you needed one review before launch, or a single workshop when the team really needed guidance every month.
Training that didn't stick
A generic course full of stock examples. Two weeks later your writers and developers were back to old habits, because nothing used your own site.
Good consulting starts with one question: what exactly will you have at the end? We answer it before you pay.
/ What's included
Five formats. Clear deliverables.
Pick the format that fits your situation, or combine two. Each one below lists what you receive, how long it takes and who it suits.
Strategy sprint, 2 to 3 weeks
The most common starting point among our SEO consulting services. In two to three weeks we review your site, competitors and search demand, then hand over a ranked strategy for the next 6 to 12 months.
Why it matters: a fixed sprint forces decisions on priorities quickly, instead of letting analysis expand to fill whatever time you allow.
- Technical, content and authority review of your site
- Search demand grouped by buying intent
- Competitor gap analysis on your money pages
- A ranked 6 to 12 month roadmap with owners
- Effort estimates sized for your sprints
- A handover session with your team and leadership
Roadmap workshop, half or full day
For teams that already have data and a backlog but no agreement on what comes first. We prepare with your numbers, then run a working session that ends with a prioritised plan everyone has signed.
Why it matters: when marketing, product and development each own part of SEO, a plan only sticks if they build it together.
- Pre-work: data review and backlog scoring
- Run remotely, or in person in Berlin
- Marketing, product and development in one session
- Disagreements settled with data, not seniority
- A written plan sent after the session
- A follow-up call to unblock stalled tasks
Monthly advisory retainer
Ongoing SEO advisory for teams that implement themselves. A monthly planning call, written reviews of work before it ships, and answers to questions between calls, from a senior consultant who knows your site.
Why it matters: most SEO questions come up mid-sprint, and a reviewer who already knows your site can answer in hours rather than weeks.
- A monthly planning call with your SEO owner
- Reviews of templates, briefs and tickets
- Replies to questions within one business day
- A quarterly check of results against targets
- Monthly written notes on decisions taken
- Scope adjusted each quarter as your team changes
Migration and redesign advice
A focused engagement around a replatform, redesign, domain move or URL change. We plan the SEO side with your developers, check everything on staging and watch the data closely in the weeks after launch.
Why it matters: migrations are where sites lose the most traffic in the shortest time, and nearly every loss traces back to something nobody checked.
- An inventory of URLs with traffic, links and revenue
- A redirect map built or reviewed line by line
- Template, canonical and hreflang checks on staging
- A launch-day checklist for your developers
- Post-launch monitoring through the first weeks
- Deeper scope in our technical SEO services
SEO training for your team
Workshops for the people who do the work, built entirely on your own site. Developers learn crawling, rendering and structured data; writers learn intent and briefs; marketers learn to read Search Console properly.
Why it matters: a team that understands the reasons behind SEO rules makes better calls on the hundreds of small decisions no consultant ever sees.
- Separate sessions for developers, writers and marketers
- Examples taken from your own pages and data
- Exercises on real tickets from your backlog
- Written checklists your team keeps using
- Material written up for future new joiners
- An optional review of work done after training
/ How it works
How an engagement gets set up.
From first contact to first deliverable usually takes a few weeks. Here's the path, and what you hold at each stage.
Free audit
We review your site by hand and send a written audit, so the first conversation starts from facts.
You get: your biggest issues, ranked, within 48 hours.
Scoping call
We talk through your team, deadlines and the decisions ahead, then recommend one format or a combination.
You get: a written scope with deliverables and timing.
Fixed quote
You receive a fixed price for the agreed format. Nothing starts until you have approved it.
You get: a clear commitment on both sides, with no open-ended billing.
Delivery
The sprint, workshop, migration plan or retainer runs as scoped, with written outputs at each milestone.
You get: deliverables your team can act on in its next sprint.
/ Results
The playbook behind every format.
Each consulting format draws on the SEO playbook we also use in delivery work. Over 16 months with four ecommerce stores, that playbook produced the totals below.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Which teams buy SEO consulting.
✓A great fit if you are
- Marketing teams with their own developers who need direction, not more hands
- Companies facing a replatform or redesign with a launch date already set
- Founders without an SEO lead who want a plan before they hire one
- Teams whose SEO has stalled and want an outside view on why
- Organisations growing in-house talent so the knowledge stays after we leave
✕Probably not a fit if you
- You want someone to do the work. Our SEO management services are built for that
- You expect a plan to rank you on its own. Strategy only pays off when someone builds it
- You're shopping for the lowest hourly rate. We price on deliverables, not hours
- You want guaranteed positions. No consultancy can honestly promise those
/ Before you choose
How to compare SEO consulting offers.
Consulting offers are hard to compare because they are sold in different units: hours, days, retainers, packages. These checks help you line them up fairly, whoever you end up buying from.
Ask for the deliverable, not the hours
Every proposal should name the documents, sessions and decisions you will have at the end. If the answer amounts to 'it depends how the calls go', you are buying time rather than outcomes.
Check who writes the recommendations
Senior people sometimes sell the work while juniors produce it. Ask to see a sample roadmap or review, ask who wrote it, and ask whether that person will be on your calls.
Match the format to the decision
A migration needs a focused, time-boxed engagement. Ongoing prioritisation needs a retainer. Building skills needs training. A good SEO consultancy will tell you when you are asking for the wrong format.
Look for advice sized to your team
A roadmap with two hundred tasks is useless to a team that ships ten a month. Recommendations should arrive with effort estimates and owners, so they fit the capacity you actually have.
Confirm what happens afterwards
Ask what support exists once the sprint or workshop ends: follow-up calls, reviews, or a route to hands-on help. If you might need delivery later, compare how an SEO agency would pick up the work.
A free audit from any provider shows how they think. Read it before you read their proposal.
/ Your options
Hourly, retainer or fixed format?
Three common ways SEO advice is sold, and how ours compares. Each suits someone.
| Hourly consultant | Agency strategy retainer | Training provider | Perfometrics | |
|---|---|---|---|---|
| What you pay for | Time spent | A monthly fee, scope often loose | A course or a seat | ✓A defined format and its deliverables |
| Typical output | Depends on how the hours are used | Reports and meetings | Generic course material | ✓Roadmaps, reviews and plans for your site |
| Built on your own site | Usually | Usually | Rarely | ✓Always |
| Help implementing later | Rarely | Yes, often as an upsell | No | ✓Available from the same team |
| Flexibility | High | Often locked in for months | One-off | ✓Formats can be combined or switched |
/ Questions
Questions about our consulting formats.
What do your SEO consulting services include?
How are SEO consulting services priced?
How long does a strategy sprint take?
Who delivers the consulting?
Can you advise on a migration that's already underway?
Is SEO advisory enough, or do we need an agency?
Do you run training in person?
Where does consulting fit in your wider SEO offer?
/ Next step
Find the right format for your team.
Send your website and tell us what's coming up: a launch, a hire, a stalled plan. A senior consultant reviews your site by hand, sends a written audit within 48 hours, then recommends a format.
- Your biggest SEO issues, ranked by business impact
- The consulting format that fits your situation
- A fixed quote before any work begins
Rather email or call? contact@perfometrics.co · +49 151 10767411
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