/ Meta ads services Facebook and Instagram ads management
Meta ads services with every deliverable itemised.
Meta ads services for online stores that want the work itemised. You get a written account audit, a consolidated structure with Advantage+ sales campaigns, a cleaned catalogue, a weekly creative rotation and Conversions API checks, with reporting reconciled against Shopify and GA4. Everything runs in your own Business Manager.
Your audit arrives as a document you keep, whether or not we work together.
Choosing who to hire? Meta ads agency: how we work
Illustrative growth curve. The totals are real, rounded down.
Reconciled with Shopify monthly/ Sound familiar?
Management in name. Not in the account.
Plenty of brands already pay someone for Facebook ads management. The trouble usually shows up when they ask what was actually done last month, or try to take the account elsewhere.
A fee that grows with your spend
Percentage-of-spend pricing rewards raising budgets, whether or not new customers follow. Nobody in that model is paid to tell you to spend less.
Your ad account sits in their Business Manager
When the agency created the ad account, pixel and catalogue under its own business, leaving means losing history and audiences. Many brands only find out at handover.
Management that means a weekly glance
Budgets nudged, a comment in Slack, the same invoice every month. No new ads for weeks, no feed fixes and no test plan anyone can show you.
Results reported in Ads Manager's words
Purchase ROAS on a seven-day click, one-day view window, screenshots from the platform, and no line showing how many new customers Shopify actually recorded.
Our Meta ads services list every deliverable up front, run inside your own Business Manager, and report results from your shop rather than from Meta alone.
/ The deliverables
What our Meta ads services deliver.
Five modules, set up over the first few weeks and then run on a weekly and monthly rhythm. Each tab shows what lands in your inbox or your account.
Account audit and consolidation
Our Meta ads services open with a written audit of the last 90 days: structure, spend by objective, learning status, audience overlap and frequency. Then we rebuild the account into fewer campaigns, each with a documented purpose, inside your own Business Manager.
Why it matters: a smaller account gives each ad set enough purchases to learn, and gives you something you can actually read.
- Audit document with fixes ranked by the spend they affect
- Business Manager ownership and partner access put right
- Campaign map covering prospecting, retargeting and existing customers
- Overlapping ad sets merged, dead campaigns archived
- A naming convention applied to every campaign and ad
- A change log recording each edit and the reason for it
Advantage+ sales campaigns
We set up Advantage+ sales campaigns where your conversion volume supports them, with your customer list uploaded and the existing customer share capped. A manual campaign runs alongside as a control, so the choice rests on results rather than Meta's recommendation.
Why it matters: without a cap and a control, Advantage+ can spend heavily on people who were already going to buy.
- Customer list uploaded and refreshed, so existing buyers are defined
- Existing customer budget cap set and reviewed monthly
- A manual control campaign for an honest comparison
- Placement and creative enhancement settings checked one by one
- Recent purchasers excluded where repurchase cycles are long
- Budget scaling rules agreed in writing before spend rises
Catalogue, feed and product sets
For an online store, the catalogue is half the account. We connect or repair the feed from Shopify, fix rejected items, and build product sets by margin, stock and category, so catalogue ads push the products you actually want to sell.
Why it matters: left alone, Meta will happily spend on a low-margin bestseller or an item with three units left until the feed says otherwise.
- Commerce Manager diagnostics cleared and rejected items fixed
- Feed fields enriched: product type, custom labels, sale price
- Product sets for best margin, new arrivals and deep stock
- Sold-out items dropped from product sets automatically
- Catalogue overlays showing price, offer or delivery promise
- Feed work shared with our Google Ads management services for Shopping
Creative testing pipeline
Facebook ads management lives or dies on creative. Each week new concepts enter a dedicated testing campaign, and winners graduate into your main campaigns. You receive briefs, edited assets and a short note on why each concept was chosen.
Why it matters: on Meta the ad itself now does most of the targeting, so a slow pipeline means a shrinking audience.
- Weekly concept slots in a dedicated testing campaign
- Briefs covering angle, hook, format and placement
- Instagram ads management with native Reels and Stories cuts
- Feed versions in 4:5 for every winning concept
- Partnership ads with creators where social proof helps
- Winning angles passed to our email marketing services team
CAPI, match quality and reconciled reporting
We set up or repair the Conversions API, test deduplication and lift event match quality. Each month we reconcile Meta's reported purchases with Shopify and GA4 orders, and report new customers, blended return and contribution after ad spend.
Why it matters: platform numbers are a guide; budget decisions belong on the figures your accountant will also see.
- CAPI through Shopify's own integration, server-side GTM or a gateway
- Event match quality targets for Purchase and Add to cart
- Weekly dashboard: spend, purchases, cost per purchase, frequency
- Monthly reconciliation of Meta, GA4 and Shopify orders
- New-customer revenue and MER shown next to platform ROAS
- Tracking built with our marketing analytics services team
/ How it works
Thirteen weeks, in order.
Meta accounts need a short repair phase before any scaling makes sense. This is how the first quarter is laid out.
Audit and access
We take partner access, pull 90 days of data and deliver the written audit, including how far Ads Manager and Shopify disagree on purchases.
You get: a ranked fix list and an agreed baseline.
Repair and rebuild
CAPI and deduplication fixed, the feed cleaned, campaigns consolidated, and Advantage+ launched next to a manual control.
You get: the first changes live within two weeks of kickoff.
Creative rotation
The weekly testing campaign starts, winners move into the main campaigns, and the first monthly reconciliation reaches your inbox.
You get: fresh ads in rotation and a first honest read on returns.
Scale with rules
Budgets rise in agreed steps while cost per new customer holds, and the first quarterly review sets priorities for the next quarter.
You get: a scaling plan you have seen before any money moves.
/ Results
Ecommerce growth where Meta played a part.
Our ecommerce clients grew through programmes where paid social was one channel among several, alongside search, email and site work. We don't publish numbers for Meta on its own, so none are claimed here.
Wellness brand, ecommerce launch
Under 12 monthsyearly revenue, from a standing start
From zero to outgrowing their first warehouse.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Who these Meta ads services suit.
✓A great fit if you are
- A Shopify or DTC store where Facebook and Instagram bring in most new customers
- Moving away from an agency's Business Manager and want everything set up in your own name
- Selling a large catalogue that dynamic ads aren't using well
- Planning Black Friday or a launch and want the account ready weeks before, as part of our ecommerce marketing services
- Tired of reports in platform language and want orders and new customers instead
✕Probably not a fit if you
- Mainly sell to other businesses. LinkedIn is usually the stronger channel, covered in our paid social services
- Want ads run with no creative input. Creative drives results on Meta, so we need to brief it
- Can't share your shop data. Reconciled reporting needs read access to Shopify or GA4
- Only need posts boosted. Your own team can boost posts without outside help
/ Read the small print
A Meta ads management offer checklist.
Facebook advertising services are sold under the same label with very different contents. Hold any offer, ours included, against these six points before you sign.
Where the ad account will live
The ad account, pixel, dataset and catalogue should sit in your Business Manager, with the agency added as a partner. If they offer to create everything in theirs, ask how you would take it back.
How Advantage+ will be controlled
A solid offer mentions an existing customer cap, an uploaded customer list and a control campaign. 'We'll move you to Advantage+' on its own hands the budget to Meta with no way to check the result.
Whether the catalogue is in scope
For a store, feed fixes, product sets and overlays are core work. Check they are named in the scope, not billed as an extra project once the account is already running.
Which attribution setting gets reported
Ask which window the reports use and whether view-through purchases are shown separately. Reports that blend them make Meta look better than your bank balance does.
How scaling decisions are made
Look for a written rule: how far budgets move at once, which metric must hold, and who signs off. Without one, scaling turns into a series of nervous edits.
What reaches you each week and month
Ask for a sample weekly dashboard and a sample monthly reconciliation. You should see Shopify orders and new customers beside Meta's figures, plus the next tests planned.
Want to meet the people behind the work first? See our Meta ads agency page.
/ Your options
Options for running your Facebook ads.
Each route has its place. Here is how they compare on ownership, catalogue work, creative supply and reporting.
| Doing it yourself | Percentage-of-spend agency | Meta's own support | Perfometrics | |
|---|---|---|---|---|
| Account ownership | Yours | Sometimes held in the agency's business | Yours | ✓Yours, with us added as a partner |
| Catalogue and feed work | When there's time | Often left as first set up | Diagnostics advice | ✓Feed fixes and product sets in scope |
| Creative supply | Your team only | Varies, often an extra cost | Format suggestions | ✓Weekly briefs, edits and creator coordination |
| Reporting basis | Ads Manager | Platform ROAS | Platform metrics | ✓Reconciled with Shopify and GA4 every month |
| Cost model | Your time | Rises with ad spend | Free alongside your spend | ✓Fixed quote once the free audit is done |
/ Questions
Meta ads services: your questions.
What's included in your Meta ads services?
Is Facebook ads management the same as Meta ads management?
What do you need from us before Meta ads services start?
Do you work with Shopify's Facebook and Instagram app?
Can you take over an account another agency built?
How are Meta ads services priced?
How quickly will we see changes?
Will you improve our product pages too?
/ Keep exploring
Keep reading.
/ Next step
See what's inside your Meta account.
Share your store address. A senior Meta specialist goes through your ad account, Events Manager and catalogue and sends a written audit within 48 hours. Prefer a conversation? Book a free 30-minute call instead.
- How far Meta's purchase count sits from Shopify's, and why
- The structure, feed and CAPI fixes worth doing first
- A proposed scope with weekly and monthly deliverables
Rather email or call? contact@perfometrics.co · +49 151 10767411
Get your free Meta ads audit
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- Written audit within 48 hours
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