Most Google Ads advice is either too shallow or hopelessly out of date.
Blog posts give you fragments. Courses cost a fortune and pad runtime. Google's own help docs are written to keep you spending. This playbook is the in-between that didn't exist, until now.
No fluff, all signal
Every chapter is built around what actually moves performance, the auction, Quality Score, bidding ladders, audience strategy. If it doesn't change your results, it's not in here.
Real numbers, real campaigns
23 worked examples with actual CPCs, CPAs, and outcomes, the law firm that cut CPC 43%, the SaaS that grew deals 34%, the retailer that 3.8 times'd a product line.
AI woven through everything
19 copy-ready prompts for Claude, Gemini, and ChatGPT, keyword research, ad copy, search-term mining, performance analysis, and client reporting. Paste and go.
Written for four kinds of people.
Business Owners
Running your own ads and want to do it properly, not just "Smart campaigns and hope."
Marketing Managers
In-house teams who need structured frameworks, checklists, and a reference they'll actually use.
Agencies & Freelancers
A comprehensive resource for onboarding clients, structuring accounts, and communicating strategy.
Complete Beginners
Never set up a campaign before? Everything is explained from the ground up, no assumed knowledge.
Fourteen chapters. Zero filler.
Built to read start-to-finish if you're new, or to dip into by chapter if you're experienced.
Google Ads Foundations
Account Structure & Campaign Types
Search Campaigns, The Engine Room
Performance Max & Smart Campaigns
Display, Video & Demand Gen
Shopping Campaigns
Audience Strategy, Prospecting & Retargeting
Conversion Tracking & Measurement
Ad Extensions & Assets
Bidding Strategy
Google Ads in the Marketing Mix
AI-Powered Workflows
Campaign Launch Checklist
Audit Frameworks, Monthly & Quarterly
Bonus: Prompts, Templates & Glossary
By the last page, here's what changes.
This isn't knowledge for its own sake. Every chapter is built to change something concrete in how you run accounts.
Launch with confidence
A repeatable launch checklist means you never again push a campaign live with a broken conversion tag or a budget-leaking setting.
Spend less, convert more
Understand Quality Score, match types, and negative keywords well enough to cut wasted spend by 15 to 40%, money straight back to your bottom line.
Make AI your unfair advantage
Run keyword research, ad copy, and full performance audits in minutes with prompts that would take an analyst hours to do by hand.
Compound results over time
Monthly and quarterly audit frameworks turn a static account into one that gets measurably better every single month.
Speak the language fluently
Walk into any meeting, with a client, a boss, or an agency, and hold your own on bidding, attribution, and strategy.
Scale without breaking it
Know exactly when and how to move up the bidding ladder, layer in Performance Max, and expand without torching your ROAS.
One payment. Yours forever.
No subscription. No upsell maze. Download it, keep it, and come back to it for years.
- The full 73-page playbook (PDF)
- All 14 chapters + bonus reference section
- 19 copy-ready AI prompts
- 140+ item launch & audit checklists
- 23 real-world worked examples
- Lifetime access + free 2026 updates
Everything you might be wondering.
Is this for beginners or advanced marketers?
Both, by design. The early chapters assume zero knowledge and build the fundamentals from scratch. The later chapters go deep enough on bidding, attribution, Performance Max, and audit frameworks that experienced practitioners consistently find nuance they'd missed.
What format is it in?
A beautifully designed 73-page PDF you can read on any device, print, or keep in your reference library. Optimised for both screen and print.
Will it go out of date?
The principles are evergreen, they reflect how the platform fundamentally works, not just today's menu layout. And your purchase includes free updates through the 2026 edition cycle, so you stay current as Google evolves.
Do the AI prompts work with any tool?
Yes. Every prompt is written to work with Claude, Gemini, ChatGPT, or any capable large language model. Copy, paste, swap in your details, and go.
What if it's not for me?
14-day money-back guarantee, no questions asked. If it doesn't deliver value, email us and we'll refund you in full.
Can Perfometrics just manage my ads instead?
Absolutely. The playbook shows you how we think, but plenty of readers decide they'd rather have us run it. Book a free strategy call and we'll tell you honestly whether you're better off DIY or done-for-you.
Rather have us just run it for you?
This playbook is everything we know, on paper. But if you'd rather skip the learning curve and have a team that does this every single day take the wheel, that's what Perfometrics is for.
We build, run, and scale paid media for businesses that want performance, not just activity. The playbook shows you how we think. Working with us shows you what it does.