/ Digital marketing agency Berlin, founder-led, senior only
The digital marketing agency where seniors do the work.
Perfometrics is a digital marketing agency built as one senior team. SEO, Google Ads, paid social, email, CRO and analytics specialists plan your growth together, answer to revenue and pipeline, and implement the changes themselves. Founder Andrej Zafirov stays on every account, and nobody junior touches your business.
Your first call is with the specialists who would run your account.
Want the full scope? Digital marketing services: what is included
Illustrative growth curve. The totals are real, rounded down.
Founder on every account/ Sound familiar?
You hired an agency. Then a few more.
Most growing companies end up with a patchwork: one firm for ads, another for SEO, a freelancer on email, and nobody responsible for the total. If that sounds familiar, the problem usually isn't talent. It's structure.
Four suppliers, four versions of the truth
Your ads agency, SEO firm and email freelancer each report a different number for the same month, and each claims the same customers as their own.
Seniors at the pitch, juniors after it
The impressive people won the contract. Since then your account has been run by someone in their first year, and every question goes through an account manager.
Dashboards full of clicks
Monthly decks celebrate impressions, CTR and platform ROAS. What you actually need to know, profit per customer and pipeline, never appears in them.
Recommendations that never ship
Audits pile up in shared drives. The agency advises, your developer is busy, and the landing page fix agreed in spring is still a ticket in autumn.
A good digital marketing agency should behave like a small senior marketing department: one plan, one set of numbers, and people who do the work themselves.
/ Who we are
How our digital marketing agency is built.
Before you compare channels or tactics, look at how an agency is put together. Structure decides who works on your account, how decisions get made and whether anything ships.
Senior specialists, founder-led
Our digital marketing agency is deliberately small and senior. Every account is run by experienced specialists who log into the platforms themselves, and founder Andrej Zafirov reviews strategy, budgets and results on every client, not just the large ones.
Why it matters: the quality of an agency is the quality of the person touching your account on a Tuesday afternoon.
- No juniors, interns or offshore delivery on client work
- The specialist on the first call runs your account
- Founder reachable directly, by message or call
- No account managers relaying questions to the people doing the work
- Based in Berlin, working with brands since 2023
- Client brands in the UK, France, DACH, North America and the Middle East
One team across search, paid, CRO and email
SEO, paid search, paid social, email, conversion and tracking sit in one team with one plan. When organic starts winning a search, paid spend moves elsewhere. When a landing page leaks, the CRO specialist hears about it the same week.
Why it matters: separate agencies optimise their own channel; one team optimises your total result and moves budget to what works.
- SEO agency team for technical, content and links
- PPC agency specialists for Google and Microsoft Ads
- Performance marketing agency work across Meta, TikTok and LinkedIn
- Conversion rate optimisation agency research and testing
- Email marketing agency flows and campaigns in Klaviyo
- Analytics and server-side tracking underneath every channel
The numbers we answer to
We agree the business number first: revenue, contribution margin, new-customer CAC, qualified leads or pipeline. Clicks, CTR and platform-reported ROAS are diagnostics we watch, not targets we celebrate. Tracking is checked and fixed before any budget goes up.
Why it matters: every ad platform overclaims, so an agency judged on platform numbers can look brilliant while you lose money.
- One agreed target per business, written down at kickoff
- GA4, GTM and consent mode v2 audited in month one
- Server-side tagging, Meta CAPI and enhanced conversions where needed
- CRM and offline conversions for lead generation businesses
- Blended view across channels, not five separate dashboards
- Plain monthly report you can forward to your board
What a normal month looks like
You get a shared Slack, Teams or email channel with the specialists on your account, a weekly written update, a monthly report against the agreed target and a quarterly planning session. We implement directly in your store, site and ad accounts.
Why it matters: an agency that only advises leaves the hardest part, shipping, to a team that is already busy.
- Direct changes in Shopify, WordPress and Webflow
- Hands-on work in Google Ads, Meta, Klaviyo and GTM
- Developer-ready tickets when your own team builds
- Weekly update: what shipped, what we learned, what's next
- Replies within one business day, faster around launches
- Quarterly review of channel mix and budget split
What stays yours
Ad accounts, analytics properties, Klaviyo, Search Console, creative files and reports are set up in your name, with us as users. If you ever leave, nothing needs to be handed back or rebuilt, and documentation explains how everything is configured.
Why it matters: agencies that own your accounts make leaving expensive, and that's rarely an accident.
- Ad accounts and pixels owned by your business
- GA4, GTM and Search Console under your login
- All creative, copy and landing pages yours to keep
- Tracking documented so another team can take over
- No long lock-in written into how we set things up
- Clean handover if you build an in-house team later
/ Find your fit
Find the right agency team.
One senior team across every channel. Start with the discipline you need most; each page shows who does the work and how to judge any agency in that field.
/ How it works
From first call to first changes live.
Starting with a new agency shouldn't cost you a quarter of momentum. This is how a typical engagement begins.
Free written audit
Send us your site and, if you like, read access to your ad accounts and analytics. A senior specialist reviews them and writes up what is working, what is leaking and where the quickest gains sit.
You get: a written audit you can use whether or not you hire us.
Call with the team
A call with Andrej and the specialists who would work with you. We go through the audit, your margins or deal sizes, past agencies and what your own team can take on.
You get: an honest view of which channels matter now and which can wait.
Scope and fixed quote
We propose a scope: which channels, what we implement, what your team owns, and the one number we answer to. You get a fixed quote, not an hourly estimate.
You get: a written scope, owners and dates.
First changes live
Tracking fixes, account clean-ups and the most valuable page or campaign changes go live first. Then the weekly update, monthly report and quarterly review settle into a routine.
You get: visible progress in the first fortnight, then a steady rhythm.
/ Results
What one team across channels has delivered.
These results come from ecommerce programmes where the same senior team ran several channels at once: search, paid, email and site conversion. We don't credit them to a single channel, and the totals are real and rounded down.
Wellness brand, ecommerce launch
Under 12 monthsyearly revenue, from a standing start
From zero to outgrowing their first warehouse.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Who our digital marketing agency suits best.
✓A great fit if you are
- A founder or marketing lead tired of coordinating three or four separate suppliers
- An ecommerce brand or B2B company with a product that sells and room to grow
- Ready to judge marketing on revenue contribution, CAC or qualified pipeline rather than clicks
- Selling in more than one market for example the UK and France, DACH, North America or the Middle East
- Without a full-time CMO yet and open to fractional CMO leadership alongside the team
✕Probably not a fit if you
- Want the cheapest monthly retainer. Experienced specialists are not the budget option, and we are open about that
- Need PR, print or broadcast media. We work in search, paid social, email, conversion and analytics
- Only want reports, not changes. We work best when we can implement directly
- Have no product-market fit yet. Marketing spend amplifies what works; it can't replace it
/ Before you choose
Questions to ask any digital marketing agency.
Use these questions with every agency on your shortlist, including us. Good agencies answer them easily and specifically. Vague answers here usually predict vague results later.
Who will log into our accounts each week?
Ask for names, roles and how many other clients each person handles. A strong answer names the senior people you met and lets you speak to them before you sign, not a team to be assigned later.
Which single number will you be judged on?
Strong agencies propose a business metric: revenue, contribution margin, new-customer CAC or qualified pipeline. If the answer is impressions, traffic or platform ROAS alone, expect reports that look good while profit stays flat.
How do you decide where budget goes?
Listen for a clear method: blended results across channels, incrementality checks, margin by product or deal size. A weak answer splits budget by habit or by whichever channel the agency happens to sell.
What happens to our tracking in month one?
Every platform overclaims conversions. A good agency audits GA4, tags, consent mode and CRM data before scaling spend, and tells you which numbers it trusts and why.
Do you implement, or only recommend?
Ask who edits the landing pages, builds the email flows and changes the ad accounts. If everything becomes a task for your developer, factor that hidden cost into the comparison.
What do we keep if we part ways?
The right answer is everything: ad accounts, analytics, creative, data and documentation, all in your name from day one. Hesitation here is a warning sign worth taking seriously.
Want to compare what's included rather than who does it? See our digital marketing services.
/ Your options
Which kind of agency fits your business?
There are good options at every size, and the right one depends on your budget, team and how many channels matter. An honest look at the trade-offs.
| Large network agency | Separate channel specialists | Freelancers | Perfometrics | |
|---|---|---|---|---|
| Who does the work | Mixed seniority, often junior-heavy | Specialists, one per supplier | One person, highly variable | ✓Senior specialists, founder involved |
| How channels are planned | Together, across departments | Separately, each defends its budget | Rarely beyond their own channel | ✓One plan, budget moves to what works |
| Measured on | Brand and media metrics | Each channel's own numbers | Tasks completed | ✓Revenue, contribution, CAC or pipeline |
| Implementation | Separate production teams | Within each channel | Yes, within their skill set | ✓Directly in your platforms, or tickets |
| Best for | Large brands with big media budgets | One channel that needs depth | Small, well-defined projects | ✓Growing brands wanting one senior team |
/ Questions
Questions about working with us.
What does a digital marketing agency actually do?
How do I choose the right digital marketing agency?
Is Perfometrics a full-service digital marketing company?
Who would be working on our marketing?
Do you work with companies outside Germany?
How much does a digital marketing agency cost?
Can we start with one channel and add more later?
Is an online marketing agency better than hiring in-house?
/ Next step
Talk to the people who would run your marketing.
Share your website below. A senior specialist reviews your channels personally and sends a written audit within 48 hours. Rather talk it through first? A free 30-minute call with the people who would do the work is also an option.
- Where your current marketing is leaking money
- Which channels to fix, scale or pause first
- A frank answer on whether an agency is even the right move
Rather email or call? contact@perfometrics.co · +49 151 10767411
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