A fractional CMO with a team behind the plan.

A fractional CMO gives you senior marketing leadership for part of the week, without a full-time hire. Founder Andrej Zafirov sets strategy, splits budget across channels, hires and manages marketers and agencies, and reports to your board. When the plan needs doing, senior Perfometrics specialists can run it.

Get a free marketing audit See how it works

You'll speak to Andrej, the person who would lead your marketing.

Want the full scope? Fractional CMO services: what is included

Founder-led, never delegated
Inbound leads, B2B services client2 years
0xmore inbound leads
0xwebsite traffic
Year 1Year 2Year 3

Illustrative growth curve. The totals are real, rounded down.

Plans tied to CAC and pipeline
0xmore inbound leads for a B2B services client, combined programme
+0%leads vs last year for the same client, in 9 months
€0k+yearly revenue driven across our ecommerce clients
0hto your free, written marketing audit
Working with brands inUnited KingdomGermanyAustriaSwitzerlandFranceUnited StatesCanadaMiddle East

Marketing without a leader costs more.

Most companies that look for a part-time marketing leader aren't short of activity. They're short of someone senior who decides what matters, says no to the rest and owns the result.

Agencies marking their own homework

You pay three or four agencies, each reporting its own wins in its own dashboard. Nobody senior checks whether the numbers add up or where the next euro should go.

Budget set by habit

Last year's split, plus a bit. Channels keep their budget because they had it before, not because they return the most contribution or pipeline.

Board questions nobody can answer

Investors ask for CAC, payback and pipeline coverage. Marketing sends click-through rates and follower counts, and the founder rebuilds a spreadsheet the night before the meeting.

A full-time CMO you're not ready for

A senior hire takes months to find and a big share of the marketing budget. Hire too early, or the wrong profile, and you can lose a year.

You need senior judgement across the whole marketing system, not another channel specialist. That's the job of a part-time CMO.

What a fractional CMO takes off your plate.

Five areas make up the job. Some companies need all of them from week one; others start with one urgent problem and grow into the rest.

Strategy and positioning

As your fractional CMO, Andrej starts with who you sell to, why they buy and why they pick you over the alternative. Positioning, messaging and the offer come before any channel decision, because ads cannot fix a muddled value proposition.

Why it matters: every channel performs better when the message is sharp, and worse when each agency invents its own.

What you get
  • Ideal customer profile built from won and lost deals
  • A messaging framework your teams and agencies actually use
  • Offer and sales-page review from a buyer's point of view
  • Competitor review of messaging, channels and visible activity
  • Customer interviews and survey questions, run or reviewed
  • New messages tested in ads before the whole site changes
Founder as CMOAndrej Zafirov does the work himself, with no hand-off to juniors.
Business metricsRevenue, contribution, CAC and pipeline, not clicks.
Execution on tapSenior specialists for paid, SEO, email and CRO when needed.
You own everythingAccounts, data, creative and plans stay yours.

How an engagement runs.

The first month is about understanding and deciding. After that, the work is leading people and adjusting the plan as results come in.

1Weeks 1 to 2

Audit and listen

Interviews with founders, sales, finance and whoever runs marketing today, plus read access to ad accounts, analytics and CRM. We find where money leaks and where beliefs differ from the data.

You get: a written marketing audit with the five biggest issues.

2Weeks 3 to 4

Set the plan

Positioning, targets, channel mix and budget for the next two quarters, agreed with leadership. Deciding what to stop matters as much as what to start.

You get: a one-page strategy and a quarterly plan with owners.

3Month 2 onward

Lead the team

Weekly sessions with your marketers and agencies, and a fixed slot with the founder or CEO. Hiring, briefing and unblocking. Execution sits with your team, your agencies or ours.

You get: work shipping every week against agreed priorities.

4Every quarter

Report and reset

A review of results against targets, a board-ready summary and a revised plan. When you're ready for a full-time CMO, we help hire them and hand over cleanly.

You get: a plan that follows the evidence, and an exit you control.

What joined-up planning has delivered.

These figures come from a B2B services client where our team ran search, site conversion and paid media as one combined programme, not three separate projects. Planning channels together like that is the core of what a fractional CMO does.

B2B services company

Lead generation
0x

more inbound leads in two years

1x
Year 1
10x
Year 2
14x
Year 3, to date
~19x
Year 3 pace

And this year already beat last year, with a quarter still to go.

12xwebsite traffic
~2xvisitor to lead rate
+40%leads vs last year, in 9 months

Our clients' data stays theirs, so we show rounded totals rather than their dashboards.

Who a part-time CMO suits best.

✓A great fit if you are

  • A founder still running marketing and unsure where the next round of budget should go
  • A scale-up between agencies and a CMO with marketers or agencies who need senior direction
  • Preparing a funding round or board review and need marketing numbers investors will trust
  • Entering DACH, the UK or France and want a go-to-market plan before spending
  • Paying several agencies at once with nobody senior holding them to account

✕Probably not a fit if you

  • Need a leader in the office every day. Hire a full-time CMO, and we can help write the brief
  • Want someone to run ads, not lead marketing. Our growth marketing agency team is the better fit
  • Have no product or customers yet. Spend on customer conversations first, not a CMO
  • Want a strategy deck and no follow-through. We stay until the plan works, or hand it over properly

Questions to ask any fractional CMO.

Ask every candidate these, including us. The answers show quickly whether you're talking to a marketing leader or a consultant with a new job title.

01

How many companies do you lead at once?

A fractional CMO with too many clients becomes a monthly visitor. A good answer names a small number and explains how they stay reachable between sessions, especially around launches and board meetings.

02

What will you own, and what won't you?

Listen for clear boundaries: strategy, budget, hiring and reporting owned by them, execution owned by named people. Vague answers lead to someone who either does nothing or tries to do everything.

03

How will you measure your own impact?

Strong answers use business numbers: CAC, payback, pipeline, contribution margin and revenue against plan. If the measures are activity, such as decks delivered or meetings held, keep looking.

04

What would you do in the first 90 days?

Nobody knows your business yet, but a strong candidate explains how they'll find out: interviews, data access, an audit, then a written plan. Anyone prescribing channels before seeing your numbers is guessing.

05

How do you handle an agency that underperforms?

You want someone who briefs, reviews and holds suppliers to account without tearing everything up on day one. Ask for a real example of keeping or replacing an agency, and how they decided.

06

How does the engagement end?

A good fractional leader plans their own exit: hiring a full-time CMO, documenting everything, or stepping back to an advisory role. Ask what the handover looks like and what you keep.

Need the work done as well as led? See how our growth marketing agency team runs the full funnel.

Fractional, full-time or consultant?

Each option suits a different stage. Here's a fair view of what you get from each.

Full-time CMO Strategy consultant Agency account lead Perfometrics
Time with you Every day A defined project Within their own channel ✓Part-time, set around your calendar
Owns budget across channels Yes Recommends, then leaves Only their channel's budget ✓Yes, split by contribution and pipeline
Manages your team and agencies Yes No No, they are one of the agencies ✓Yes, including our own team
Can execute the plan Through the team they build No, hands over a deck Their channel only ✓Yes, with senior specialists in-house
Best for Larger companies with a full team A single strategic question Running one channel well ✓Founders and scale-ups before a CMO hire

Questions about a fractional CMO.

What does a fractional CMO actually do?
A fractional CMO leads your marketing part-time: strategy, positioning, budget allocation, hiring, managing agencies and reporting to leadership. At Perfometrics that person is founder Andrej Zafirov. Unlike a consultant who hands over a plan, a fractional CMO stays accountable for results. If you also need execution, senior specialists from our digital marketing agency run the rest of our marketing services.
When is a company ready for a fractional CMO?
Usually when marketing spend is meaningful, more than one channel or agency is involved, and the founder can no longer give it proper attention. Common triggers are a funding round, a growth curve that has flattened, a new market, or a marketer who needs a senior manager. Without product traction yet, it's too early.
Do we need a fractional or a full-time CMO?
A full-time CMO makes sense once marketing is a large team that needs daily leadership. Before that, a part-time CMO gives you the same senior judgement for a smaller share of the week and the budget. Many companies use fractional CMO services for a year or two, then hire full-time with a much clearer brief. We help with that hire.
Is an outsourced CMO the same as a fractional marketing director?
Mostly, yes. Outsourced CMO, part-time CMO and fractional marketing director all describe a senior leader who works for you part of the time. The difference that matters is scope: does the person own budget, team and reporting, or only advise? Ours owns them, and can bring a team to execute.
How much time will you spend with us?
It depends on your stage and how much is in motion. Most engagements combine a weekly leadership session, regular time with your marketers and agencies, and extra focus around planning, launches and board meetings. We agree the rhythm after the free audit and review it each quarter. Cost depends on scope, and you get a fixed quote first.
Can Perfometrics also run the channels?
Yes, if you want. Andrej sets the plan, and senior specialists run paid search and social, SEO, email and CRO, with tracking fixed first by our marketing analytics agency team. You can also keep your current agencies. We manage them on the same terms as our own people, judged on business numbers rather than platform dashboards.
Can we buy a marketing audit or strategy work on its own?
Yes. A marketing audit is the first step of every engagement and works as a standalone project: channels, funnel, tracking, team and spend, with a ranked list of fixes. Marketing strategy consulting is also available as a defined piece of work, such as positioning or a market-entry plan. The free 48-hour audit is a short version that shows how we think.
Can a Berlin-based fractional CMO work with us abroad?
Yes. Andrej leads engagements in English, and our clients sit in the UK, France, North America, the Middle East and across the DACH region. For companies entering German-speaking markets, we bring practical knowledge of DACH buyers, GDPR-compliant tracking and localisation. Leadership sessions can run remotely, or in person when you're in Berlin.

Keep exploring.

Growth marketing agency One senior team across acquisition, conversion and retention.Marketing analytics agency GA4, server-side tracking and numbers your board can trust.Performance marketing agency Paid search and social run as one system, measured on revenue.

Talk to the person who would lead your marketing.

Share your website and what's on your mind. Andrej looks at your marketing himself and writes up what he finds, delivered within 48 hours. Prefer to talk first? A 30-minute call with him works too.

  • Where your budget is working, and where it leaks
  • The two or three decisions that matter most this quarter
  • An honest view of whether you need a fractional CMO yet

Rather email or call? contact@perfometrics.co · +49 151 10767411

Get your free marketing audit

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