/ Performance marketing agency one budget, every paid channel

A performance marketing agency measured on real revenue.

Most brands don't have a channel problem. They have a system problem: five dashboards, three suppliers and nobody owning the total. As your performance marketing agency, Perfometrics runs search, social, tracking and landing pages as one programme, with senior specialists deciding where each euro goes next.

Get a free paid media audit See what we run

The audit is written by the senior specialist who would run your channels.

Want the full scope? Performance marketing services: what is included

One budget across all channels
Ecommerce launch, wellness brandUnder 12 months
€0k+yearly revenue, from zero
~0orders a week
Day oneMonth 6Month 12

Illustrative growth curve. The totals are real, rounded down.

Tracking fixed before scaling
€0k+yearly revenue from zero for a wellness brand launch
€0k+yearly revenue driven across our ecommerce clients
0xmonthly sales year on year for a DTC brand
0hto your free, written paid media audit
Working with brands inUnited KingdomGermanyAustriaSwitzerlandFranceUnited StatesCanadaMiddle East

/ Sound familiar?

Every platform says it's winning. Your margin disagrees.

Paid acquisition gets messy as it grows. More channels, more suppliers, more reports, and less certainty about which money is actually working.

Every platform claims the same sale

Google, Meta and TikTok each count the order as theirs. Add the dashboards together and you've apparently sold twice what Shopify recorded, so budget follows whoever reports loudest.

Separate suppliers, separate agendas

One agency runs search, another runs social, a freelancer builds landing pages. Nobody owns the total, so nobody suggests moving money away from the channel they are paid to manage.

Scaling that quietly stops paying

Spend rises and platform ROAS still looks healthy, yet new customers and contribution margin flatten. Much of the extra volume is retargeting people who were going to buy anyway.

Numbers nobody fully trusts

Consent banners, browser privacy and broken tags lose conversions. Bidding algorithms learn from half the picture, and every budget meeting turns into a debate about whose figures are right.

Paid media works best as one system: one source of truth, one budget, and one senior team deciding where the next euro earns the most.

/ What's in scope

What our performance marketing agency runs for you.

Our performance marketing services cover every paid channel plus the parts that decide whether ads pay off: measurement, budget allocation, landing pages and creative.

Paid search and Shopping

As a performance marketing agency we usually start where intent is highest. Google Ads and Microsoft Ads cover search, Shopping and Performance Max, built around your margins and the queries that actually bring new customers.

Why it matters: search captures people already looking, so it's usually the fastest place to find profitable volume or stop wasted spend.

What you get
  • Search, Shopping and Performance Max on Google Ads
  • Microsoft Ads for the cheaper clicks Google doesn't cover
  • Brand and non-brand reported separately, always
  • Feed and Merchant Center fixes that lift Shopping volume
  • Deeper detail on our Google Ads agency page
  • Search discipline explained on our PPC agency page
One paid budgetMoney moves between channels based on blended results.
Senior handsSpecialists run your accounts, never juniors.
Honest data firstTracking is fixed before spend goes up.
You own it allAd accounts, data and creative stay in your name.

/ How it works

How an engagement runs.

We don't take over every channel on day one. The order matters: measurement first, then the biggest leaks, then growth.

1Week 1

Audit every channel

We review your ad accounts, tracking, attribution settings and landing pages side by side, and compare platform-reported conversions with the revenue in your shop or CRM.

You get: a written audit showing where money leaks and which numbers to trust.

2Weeks 1 to 2

Repair measurement

Server-side tagging, consent mode and conversion APIs go in, and we agree one blended scorecard with targets for MER, new customer CAC or cost per qualified lead.

You get: a scorecard everyone reads the same way.

3Weeks 2 to 4

Fix the biggest leaks

Wasted search terms, overlapping audiences, unchecked Performance Max brand spend and weak landing pages get fixed first, because savings fund the testing that follows.

You get: the first changes live within two weeks of kickoff.

4Month 2 onward

Allocate and scale

A weekly test rhythm across channels, a monthly budget review that shifts spend towards incremental revenue, and a quarterly plan for new channels or markets.

You get: growth you can trace back to decisions.

/ Results

Proof from programmes where paid media pulled weight.

Paid media sat alongside SEO, email and conversion work in the ecommerce programmes behind these numbers. We don't publish paid-only ROAS or spend figures, and we won't invent them.

Wellness brand, ecommerce launch

Under 12 months
€0k+

yearly revenue, from a standing start

€0
Day one
€1.7k
Per week
€7.5k
Per month
€90k+
Per year

From zero to outgrowing their first warehouse.

~50orders every week for the launch brand
€225k+yearly revenue driven across our ecommerce clients
5xmonthly sales, year on year, for a DTC accessories brand

Our clients' data stays theirs, so we show rounded totals rather than their dashboards.

/ Is this for you?

Who our performance marketing agency suits.

✓A great fit if you are

  • Spending across two or more paid channels and unsure which one really drives growth
  • An ecommerce or DTC brand that wants new customers profitably, not just more revenue
  • A B2B or service business that needs qualified pipeline rather than cheap form fills
  • Tired of juggling several agencies and want one team owning the paid total
  • Advertising in more than one country such as Germany, Austria, the UK, France or the US

✕Probably not a fit if you

  • Want one channel only. Our PPC agency or paid social agency pages may fit better
  • Judge success by clicks or impressions. We report on revenue, CAC and pipeline
  • Need creative production at volume. We brief and test creative, and work with your studio or creators
  • Want the lowest possible fee. Senior specialists cost more than juniors, and we say so upfront

/ Before you choose

Questions to ask any performance marketing agency.

Ask every agency on your shortlist these questions, including us. The answers separate teams that manage a profit and loss line from teams that manage platform dashboards.

01

Which number will you be judged on?

A strong answer names a business metric: blended MER, new customer CAC, contribution margin or cost per qualified lead. If the answer is platform ROAS alone, expect budgets to drift towards retargeting and brand searches.

02

How do you decide budget between channels?

Look for a regular review based on blended results and incrementality tests, such as geo holdouts or pausing a channel in one region. 'Each channel has its own budget' means nobody is optimising the total.

03

What happens to our tracking in month one?

A good agency checks server-side tagging, consent mode v2, conversion APIs and deduplication before it raises spend. Scaling on broken data teaches the algorithms the wrong lessons.

04

Who actually logs into our accounts?

Ask for the names of the people who will build campaigns and read search terms each week. The person in the pitch should be the person doing the work.

05

How do you treat brand search and retargeting?

Both inflate reported returns. A strong answer reports them separately from prospecting and non-brand, and caps them so they cannot quietly absorb new budget.

06

Who owns the accounts and creative if we leave?

All of it belongs in Google Ads, Meta Business and analytics accounts registered to your company from day one. Agencies that run ads from their own accounts hold your history hostage.

Want the measurement side in depth? See our marketing analytics agency page.

/ Your options

Which setup fits your paid media?

There's no single right way to run paid acquisition. Here's a fair comparison of the usual options.

Channel specialist agencies Large network agency In-house team Perfometrics
Who owns the total budget Nobody, split by channel An account director Your head of marketing ✓One senior team, across channels
Measured on Each channel's own ROAS Media KPIs and reach Varies with the hire ✓MER, CAC, contribution and pipeline
Tracking and consent setup Usually left to you A separate tech team Depends on skills in-house ✓Fixed first, server-side
Landing pages and CRO Out of scope Separate department Shared with web team ✓Same team, tested together
Best for Deep work on one channel Large brand budgets Brands with spend to justify hires ✓Growing brands that want one owner

/ Questions

Questions about performance marketing.

What does a performance marketing agency actually do?
It plans, runs and measures paid acquisition against business outcomes such as revenue, new customers or qualified leads. That covers search, Shopping, paid social, tracking, budget allocation, landing pages and creative testing. The difference from a media buyer is accountability: you pay for results you can see in your own revenue, not for activity in an ad platform.
How is a performance marketing agency different from a paid media agency?
The terms overlap. A paid media agency often focuses on buying and managing ads. Performance marketing services add the measurement and conversion side: server-side tracking, incrementality testing, landing pages and CRO. We do both, because a cheaper click is worth little if the page it lands on doesn't convert.
Which channels do you run?
Google Ads and Microsoft Ads for search and Shopping, Meta and TikTok for paid social, LinkedIn for B2B and Pinterest where it fits. Read our Google Ads agency and Meta ads agency pages for platform depth, and our paid social agency page for TikTok and LinkedIn.
How do you measure success if platform ROAS is unreliable?
We use blended metrics. Marketing efficiency ratio compares total revenue with total ad spend, new customer CAC shows the real cost of growth, and contribution margin shows whether it pays. Platform data still guides daily optimisation, and geo holdouts or channel pauses test whether a channel adds sales that wouldn't have happened anyway.
How much budget do we need to work with you?
It depends on your margins, markets and goals, so we don't publish a minimum. The free audit shows whether your current spend is enough to learn from, and what we'd change first. After that you get a fixed quote. If your budget is too small for paid to work well, we'll tell you.
How quickly will we see results?
The first fixes, usually tracking and wasted spend, go live within two weeks of kickoff. Savings often show in the first month. Proper scaling takes longer, typically two to three months of structured testing before budget decisions rest on solid data. We'd rather tell you that now than promise overnight growth.
Is a performance marketing company better than separate channel agencies?
Not always. If you only need one channel run very deeply, a specialist can be right. Once you spend across several channels, one digital marketing agency owning them all usually wins, because they can move budget freely and see overlap. Our full list of services shows how paid connects with SEO, email and CRO.
Do we keep our ad accounts and data?
Yes. Every account, pixel, audience and creative file sits in your name, and we work with access you grant. If you ever leave, nothing needs to be migrated or handed back, and your campaign history stays exactly where it is.

/ Keep exploring

Keep exploring.

PPC agency Paid search on Google and Microsoft Ads, run search term by search term.Paid social agency Meta, TikTok and LinkedIn with a creative testing routine.Marketing analytics agency Server-side tracking and consent mode so the numbers hold up.

/ Next step

See where your ad budget really goes.

Share your website and the channels you run. Within 48 hours, a senior specialist will have gone through your accounts and tracking and written up what they found. If you would rather talk it through, a 30-minute call works too.

  • Where spend overlaps or leaks across your channels
  • Which reported conversions you can trust, and which you can't
  • How we'd split next quarter's budget, channel by channel

Rather email or call? contact@perfometrics.co · +49 151 10767411

Get your free paid media audit

Takes about a minute. No cost, no obligation. We reply within one business day.

  • Written audit within 48 hours
  • Or a 30-minute call with a senior specialist
  • Your details are only used to reply to you