/ CRO agency research first, senior-led

The conversion rate optimisation agency that starts with research.

A conversion rate optimisation agency should be able to tell you why visitors leave before it suggests a single test. We start with your analytics, recordings, surveys and checkout data, fix the obvious leaks, then test the rest properly. Senior specialists only, building directly on Shopify, WordPress and Webflow.

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The specialist who would run your tests writes your audit.

Want the full scope? Conversion rate optimisation services: what is included

Research before any test
DTC accessories brand12 months
0xmonthly sales, year on year
0xorders per month
Month 1Month 7Month 13

Illustrative growth curve. The totals are real, rounded down.

Fixes live within two weeks
0xmonthly sales, year on year, for a DTC brand
0xorders per month for the same brand
+0%net sales in 12 months
0hto your free, written CRO audit
Working with brands inUnited KingdomGermanyAustriaSwitzerlandFranceUnited StatesCanadaMiddle East

/ Sound familiar?

You ran the tests. Nothing moved.

Most CRO programmes stall for the same few reasons. The tests are guesses, the traffic is too thin to read them, or the winners never make it onto the live site.

Button colours and hero swaps

Tests were picked from a best-practice list, not from your own data. Cosmetic changes rarely move revenue, so months go by with flat or inconclusive results.

Winners called after four days

A tool declared a winner at 95% after a weekend spike. You shipped it, conversion slipped back, and now nobody on the team trusts a test result.

Checkout leaks nobody measured

Shipping costs revealed late, forced account creation, a payment method missing in one market. The biggest losses sit in checkout and never made the test plan.

Paid clicks landing on the homepage

Your ads promise one thing and the page shows another. Every extra bit of budget buys more visitors who arrive, look around for a moment and leave.

Good CRO is mostly research and fixing. Testing is how you settle the questions research can't answer on its own.

/ What we work on

What our CRO agency actually does.

Our conversion rate optimisation services cover five areas. Research comes first in every engagement; the rest follows from what it finds.

Research before any test

Our conversion rate optimisation agency starts every engagement with research: GA4 funnel reports, heatmaps, session recordings, on-site surveys and a walk through your checkout on real phones. The output is a ranked list of problems backed by evidence, not opinions.

Why it matters: a test built on evidence from your own visitors wins far more often than one copied from someone else's case study.

What you get
  • GA4 funnel and drop-off analysis by device and channel
  • Heatmaps and session recordings in Microsoft Clarity or Hotjar
  • Exit and post-purchase surveys asking what nearly stopped people
  • Checkout walkthroughs on real iOS and Android devices
  • Reviews and support tickets mined for recurring objections
  • Tracking verified first by our marketing analytics agency team
Research firstNo test goes live without evidence behind it.
Honest statisticsSample sizes and run times agreed before launch.
We build itFixes and winners shipped on your platform.
Revenue metricsJudged on revenue per visitor, not clicks.

/ How it works

How a CRO engagement runs.

Getting from a first look to a steady testing rhythm usually takes about a month. After that it becomes a routine.

1Days 1 to 2

Free written audit

We review your funnel, product pages and checkout, and send a written audit within 48 hours covering the leaks we can already see from outside.

You get: the first fixes worth making, ranked.

2Weeks 1 to 3

Research sprint

Tracking checks, GA4 funnels, recordings, heatmaps, surveys and device testing. Clear fixes that need no test go live within two weeks of kickoff.

You get: a ranked backlog of problems and hypotheses.

3Weeks 3 to 4

First tests and fixes

We build the first tests with sample sizes agreed in advance, and ship obvious fixes straight to your theme or to your developers as tickets.

You get: tests running on real traffic, fixes live.

4Every month

Test, learn, roll out

Weekly updates, a monthly report on revenue per visitor and conversion, and a quarterly reset of the backlog with whoever owns ecommerce or growth.

You get: a growing library of what works for your customers.

/ Results

What conversion work did for a DTC brand.

These figures come from a DTC accessories brand where we ran email, website and conversion work together. CRO was one part of that programme, so read them as the combined result, not the outcome of a single test.

DTC accessories brand

Email, website, CRO
0x

monthly sales, year on year

1x
Month 1
5x
Month 13

Same month, one year apart. The first month was our first month together.

4xorders per month
+400%net sales in 12 months
€225k+yearly revenue driven across our ecommerce clients

Our clients' data stays theirs, so we show rounded totals rather than their dashboards.

/ Is this for you?

When a conversion rate optimisation agency makes sense.

✓A great fit if you are

  • You already buy traffic and want each visit to be worth more before you spend more
  • A Shopify or DTC store with steady orders and a product page or checkout you suspect is leaking
  • A lead gen site where forms get filled but too few leads turn into sales calls
  • Tried testing before and got inconclusive results or winners that faded after launch
  • Want fixes shipped not a deck of recommendations your developers never get round to

✕Probably not a fit if you

  • Traffic is the real problem. With only a few hundred visits a week, fix acquisition first; see our SEO services
  • Want a full redesign at once. CRO changes a site step by step with evidence, not a new look overnight
  • Want a promised uplift figure. Nobody honest can give one before the research is done
  • Only need a tool installed. If you just want Hotjar or VWO set up, a freelancer will cost less

/ Before you hire

Questions to ask any CRO agency.

Ask every agency on your list these, us included. The answers show whether you're buying research and sound statistics, or a stream of guesses dressed up as experiments.

01

Where do your test ideas come from?

A strong answer names sources from your own site: funnel data, recordings, surveys, support tickets, reviews. If ideas come mainly from a best-practice list or past clients, expect cosmetic tests and flat results.

02

How do you decide a test is finished?

Listen for sample size and run time fixed before launch, full weekly cycles and no peeking at interim results. 'When the tool says 95%' is exactly the answer that produces false winners.

03

What if our traffic is too low to test?

An honest agency admits some sites can't support reliable A/B tests and explains the alternative: evidence-led fixes, bolder changes, or testing only on your highest-traffic templates.

04

Which metric decides a winner?

Conversion rate alone can mislead. A good answer adds revenue per visitor and average order value for ecommerce, or qualified leads instead of raw form fills for lead generation.

05

Who builds the tests and ships winners?

Ask whether they code variants themselves, how they prevent flicker, and who moves winners into the live theme. Winners left running inside a testing tool for months are a warning sign.

06

Can we see a past test write-up?

Ask for one with client details removed. It should show the evidence, the hypothesis, the setup, the result and what was learned, and it's a good sign if they show a losing test too.

Sending paid search traffic to the pages you're optimising? See how we plan it with our PPC agency team.

/ Your options

Ways to buy conversion work.

There's more than one way to improve a site's conversion, and each has its place. Here's a fair look at the options.

A testing tool alone Design or dev agency Test-only CRO shop Perfometrics
Where ideas come from Your team's hunches Design taste and briefs Research, often thorough ✓Analytics, recordings, surveys and checkout data
Statistical rigour Depends who reads the results Rarely a focus Usually strong ✓Sample sizes and run times fixed upfront
Ships winners to the live site Your team does Yes, building is their strength Often hands back to your developers ✓Yes, on Shopify, WordPress, Webflow or via tickets
Connected to ads and email No No Rarely ✓Same team runs paid, email and analytics
Best for Teams with an in-house analyst Redesigns and new builds High-traffic sites testing at volume ✓Growing brands needing research, fixes and tests

/ Questions

Questions about CRO with us.

What does a conversion rate optimisation agency actually do?
It finds out why visitors don't buy or enquire, fixes the clear problems, and tests the uncertain ones. In practice that means funnel analysis, recordings, surveys, product page and checkout work, landing pages and A/B tests. Button colours rarely come into it. We run CRO as one part of a full digital marketing agency, next to our other marketing services, so it connects to your ads and email.
How much traffic do we need for CRO services?
For reliable A/B tests you generally want a few hundred conversions a month on the page being tested. Below that, tests take too long or mislead. Smaller sites still benefit from CRO services: research-led fixes to checkout, product pages and forms, judged with before-and-after reads over comparable periods rather than split tests.
How soon will a conversion rate optimisation agency show results?
Clear fixes from the research, such as checkout friction or missing delivery information, usually go live within two weeks of kickoff. Individual tests typically need two to four weeks each to reach a reliable read. A lasting lift tends to build over a few months as fixes and winners stack on top of each other.
Do you do CRO for Shopify stores?
Yes, and much of our conversion work is on Shopify. That covers theme edits, product templates, cart drawers, Checkout Extensibility, removing slow apps, and testing with tools such as Intelligems or Shoplift. Our ecommerce marketing agency page shows how CRO fits into a full growth plan for an online store.
Is CRO worth it if we're running paid ads?
That's usually when it pays most. If your landing pages convert better, the same spend brings in more customers, so your cost per acquisition falls without touching bids. We plan landing pages with the people running your campaigns; our performance marketing agency page covers that side of the work.
Which tools do you use?
GA4 for behaviour and funnels, Microsoft Clarity or Hotjar for recordings and heatmaps, survey tools for on-site and post-purchase questions, and VWO, Convert, Optimizely, Intelligems or Shoplift for tests. Where you already pay for a tool, we use it. The tool matters far less than the quality of the research and the statistics.
Do you work on lead generation sites too?
Yes. For lead gen the work shifts to forms, landing pages, proof and follow-up, and the metric becomes qualified leads rather than form fills. That means connecting your CRM so we can see which changes bring better leads, not just more of them. The tracking side is covered on our marketing analytics agency page.
What do you need from us before we begin?
Read access to GA4, your platform or CMS and any testing or recording tools, plus theme or staging access if we're building. A short call about margins, best-sellers and known complaints helps a lot. Support logs and reviews are valuable too, because they reveal objections visitors rarely type into a survey.

/ Keep exploring

Keep exploring.

Email marketing agency Klaviyo flows and campaigns that turn first orders into repeat ones.Marketing analytics agency GA4, server-side tracking and consent mode, so test data holds up.Performance marketing agency Paid acquisition planned together with the pages it sends people to.

/ Next step

Find out where your visitors drop off.

Share your site URL below. The specialist who would run your CRO programme reviews your funnel, product pages and checkout, and sends a written audit within 48 hours. Or book a 30-minute call instead.

  • The biggest leaks in your funnel, with evidence
  • Which fixes to ship now and which to test
  • Whether your traffic can support A/B testing yet

Rather email or call? contact@perfometrics.co · +49 151 10767411

Get your free CRO audit

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  • Written audit within 48 hours
  • Or a 30-minute call with a senior specialist
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