/ Ecommerce marketing agency Shopify and DTC brands
The ecommerce marketing agency that plans around your margin.
An ecommerce marketing agency should know your contribution margin, stock position and trading calendar before it touches a budget. We run Google Shopping, Meta, SEO, Klaviyo and CRO as one plan for Shopify and DTC brands, measured on profit per order and new customers, not platform ROAS.
One senior team across every channel, with the founder reachable.
Want the full scope? Ecommerce marketing services: what is included
Illustrative growth curve. The totals are real, rounded down.
One team across every channel/ Sound familiar?
Revenue is up. Profit isn't.
Plenty of online stores grow sales and still feel poorer each month. Usually every channel is run separately, each optimising its own dashboard, and nobody owns the whole picture.
Four agencies, four versions of the truth
Your Meta agency, Google agency, SEO freelancer and email person each claim the same order. Add up their reported revenue and it comes to more than Shopify took.
ROAS targets that ignore margin
A 4x ROAS looks healthy on a high-margin product and loses money on a low-margin one. Budgets follow platform ROAS, so thin-margin lines quietly eat your profit.
Ads pushing products that sold out
Spend keeps flowing to bestsellers that went out of stock yesterday while overstocked lines sit in the warehouse. Nobody connected the ads to inventory or the buying plan.
Black Friday planned in November
Peak season arrives with no creative ready, flows unchanged and a site that slows under load. The biggest weeks of your year get the least preparation.
Ecommerce growth comes from one plan: the right products, through the right channels, at the right moment, measured on what actually lands in the bank.
/ What we run
Every channel your store needs, one plan.
Our ecommerce marketing services cover acquisition, conversion and retention. Here's what each part involves and how the parts feed each other.
Margin, stock and measurement first
Before spending more, our ecommerce marketing agency maps contribution margin by product, stock depth and your trading calendar, and fixes tracking: server-side events, consent mode v2 and Shopify orders reconciled with GA4 and the ad platforms.
Why it matters: you can only scale the products and channels that make money once your numbers show which ones they are.
- Contribution margin per product after COGS, shipping, fees and returns
- Target CAC and blended MER set from your real margins
- Stock levels and launch dates built into the media plan
- Server-side tracking, Meta CAPI and Google enhanced conversions
- Consent mode v2 configured for EU and UK shoppers
- One dashboard of new customers, revenue and profit by channel
Google Shopping and Performance Max
Google is where people already looking for your product find you. We clean your Merchant Center feed, structure Shopping and Performance Max by margin and stock, exclude brand where it flatters results, and run search on the terms that matter.
Why it matters: feed quality decides whether Shopping works, and most stores never fix their titles, attributes or product groupings.
- Merchant Center feed titles, attributes and GTINs fixed
- Campaigns split by margin tier, bestsellers and new ranges
- Brand exclusions so PMax doesn't claim existing demand
- Custom labels for stock level, season and price band
- Free listings working alongside organic product pages
- Platform detail on our Google Ads agency page
Meta ads and creative testing
Meta finds new customers who weren't searching yet. We run Advantage+ shopping and consolidated campaigns, test hooks, angles and formats every week, and use catalogue ads for retargeting, keeping new customer acquisition separate from returning buyers.
Why it matters: on Meta, the creative largely picks the audience now, so how often you ship new concepts decides what you pay per customer.
- Weekly creative tests across static, video and UGC formats
- Advantage+ shopping with existing customer caps set correctly
- Catalogue ads fed from the same cleaned product feed
- Conversions API events checked for match quality
- Creative briefs drawn from reviews, return reasons and support tickets
- More on our Meta ads agency page
SEO for categories and products
Search traffic you don't pay for per click lowers your blended acquisition cost over time. We work on collection pages, filters, product templates, schema and buying guides, implemented directly in your Shopify theme or through your developers.
Why it matters: organic revenue compounds, and every sale it brings in makes the paid budget stretch further.
- Collection and category pages aimed at commercial searches
- Filter and variant URLs handled so Google indexes the right ones
- Product schema, reviews and availability shown in search results
- Buying guides that answer questions before shoppers compare elsewhere
- Full scope on our ecommerce SEO services page
- Theme-level fixes from our Shopify SEO services team
Conversion, email and retention
Paid and organic bring people in; the store and the inbox decide what they're worth. We fix product pages and checkout, build Klaviyo flows that turn first orders into repeat ones, and plan campaigns around drops and restocks.
Why it matters: higher conversion and more repeat orders raise what each customer is worth, which lets you bid harder for new ones.
- Product page, cart and checkout fixes based on research
- A/B tests run with proper sample sizes, not hunches
- Klaviyo welcome, abandonment, post-purchase and win-back flows
- Campaign calendar tied to drops, restocks and peak dates
- How we test: our conversion rate optimisation agency
- How we build flows: our email marketing agency
/ How it works
How we plan a trading year.
Ecommerce marketing runs on a calendar. Here's how we get from a first look to a plan that already knows your peak weeks.
Growth audit
We review your ad accounts, product feed, store, email and tracking, and send a written audit within 48 hours showing the biggest profit leaks.
You get: where money is being lost today.
Numbers and tracking
Margins by product, stock positions and your trading calendar, plus the tracking fixes. First changes go live within two weeks of kickoff.
You get: data every channel can trust.
Channel rebuild
Feed clean-up, campaigns restructured by margin, creative testing under way, core flows rebuilt and the clearest store fixes shipped.
You get: every channel working from one plan.
Plan the next peak
Monthly reports on revenue, new customers and contribution, and a quarterly plan for budgets, launches and peaks such as Black Friday.
You get: budget moved to what's earning, ahead of time.
/ Results
What growth programmes delivered for online stores.
These numbers come from ecommerce brands where we ran several channels together. We report them as programme results, not as wins for any single channel.
Wellness brand, ecommerce launch
Under 12 monthsyearly revenue, from a standing start
From zero to outgrowing their first warehouse.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Who our ecommerce marketing agency is right for.
✓A great fit if you are
- A Shopify or DTC brand selling your own products, with margins worth protecting
- Juggling several agencies and tired of each one claiming the same sales
- Growing, but not profitably and want budgets set by contribution margin rather than ROAS
- Launching or entering a new market anywhere from DACH and the UK to France, North America or the Middle East
- A founder doing marketing alone who needs senior people across every channel, not more tools
✕Probably not a fit if you
- Selling only on marketplaces. If all sales run through Amazon, a marketplace specialist will serve you better
- Dropshipping thin-margin products. Our planning assumes margins worth protecting and a brand worth building
- Want the cheapest retainer. Senior specialists across several channels cost more than one junior generalist
- Need a new store built. We improve your store's conversion, but don't do full replatforms or builds
/ Before you choose
Questions to ask any ecommerce marketing agency.
Use these with every agency you're considering, including us. They separate teams that understand retail economics from teams that manage ad accounts in isolation.
What margin do you assume for each product?
A strong agency asks for COGS, shipping, payment fees and return rates before setting targets. If it quotes a target ROAS in the first call without knowing your margins, it's guessing.
How do you stop channels claiming the same sale?
Listen for blended metrics such as MER and new customer CAC, checked against Shopify orders. An agency that only reports platform-attributed revenue per channel will always look better than reality.
How will stock and launches change the plan?
Good answers mention custom labels in the feed, pausing spend on low stock, and timing creative and email around launches. Silence here means ads keep spending on products you can't ship.
When does peak season planning start?
Weeks before the rush: offers, margin guardrails, creative, flows, site speed and budget pacing agreed early. An agency that starts thinking about Black Friday in November will hand you a rushed peak.
Who owns the accounts, feeds and creative?
You should. Ad accounts, Merchant Center, Klaviyo, GA4 and all creative belong in your business name, with the agency added as a user. Anything else makes leaving painful and expensive.
Want detail on how we split paid budgets across channels? See our performance marketing agency page.
/ Your options
Which setup suits your store?
Online brands usually pick between a few models. Each has real strengths; here's how they compare on the things that matter to a store.
| Separate specialist agencies | Full-service brand agency | In-house team | Perfometrics | |
|---|---|---|---|---|
| Who owns the overall plan | You, coordinating everyone | A strategist, often far from execution | Your head of marketing | ✓A senior lead working across every channel |
| Measured on | Each channel's own dashboard | Brand and creative outputs | Whatever you set | ✓Contribution, new customers and blended MER |
| Depth per channel | High, but siloed | Uneven, strongest in creative | Limited by headcount | ✓A senior specialist in each channel |
| Reacting to stock and launches | Slow, several briefs | Moderate | Fast, if well resourced | ✓Fast, one team and one plan |
| Best for | Large brands with an in-house lead | Rebrands and big campaigns | Brands ready to hire several people | ✓Growing Shopify and DTC brands |
/ Questions
Questions about growing your store.
What does an ecommerce marketing agency do?
Are you a Shopify marketing agency?
How do you decide budgets across channels?
How should we choose an ecommerce marketing agency?
Can you work alongside our existing agencies?
Do you work with DTC brands outside Germany?
How do you handle Black Friday and peak season?
What results can an ecommerce growth agency deliver?
/ Next step
Get one plan for every channel.
Share your store URL below. A senior specialist reviews your ad accounts, feed, store and email setup and sends a written audit within 48 hours. Prefer a conversation? Book 30 minutes with the people who would run your growth.
- Where budget is leaking into low-margin products
- The channel we'd fix first, and why
- How much of your revenue really comes from new customers
Rather email or call? contact@perfometrics.co · +49 151 10767411
Get your free ecommerce growth audit
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- Written audit within 48 hours
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