/ Paid social agency Meta, TikTok, LinkedIn

The paid social agency that never stops testing.

On social platforms the algorithm now picks the audience, so the creative you feed it decides who sees your ads and what you pay. Perfometrics is a paid social agency that runs a steady creative testing system across Meta, TikTok and LinkedIn, on tracking you can trust, with senior buyers on every account.

Get a free paid social audit See what we run

The senior buyer who reviews your accounts is the one who would run them.

Want the full scope? Paid social services: what is included

Conversions API fixed first
DTC accessories brand12 months
0xmonthly sales, year on year
0xorders per month
Month 1Month 7Month 13

Illustrative growth curve. The totals are real, rounded down.

Creative tests on a weekly cadence
0xmonthly sales, year on year, for a DTC accessories brand
0xorders per month for the same brand
€0k+yearly revenue driven across our ecommerce clients
0hto your free, written paid social audit
Working with brands inUnited KingdomGermanyAustriaSwitzerlandFranceUnited StatesCanadaMiddle East

/ Sound familiar?

Your ads aren't the problem. Your pipeline of ideas is.

Most paid social accounts don't fail on settings. They fail because the same four ads run for months, the pixel misses half the purchases, and nobody can say which idea actually sold.

Creative that burns out in a fortnight

Frequency climbs past four, cost per result doubles, and the only response is to duplicate the ad set. There is no queue of new concepts waiting to replace the tired ones.

Forty ad sets, none of them learning

Audiences sliced by age, interest and lookalike percentage split the budget so thin that no ad set ever collects enough conversions to leave the learning phase.

A pixel that only sees part of the story

Browser blockers, iOS opt-outs and a broken consent banner hide conversions, so the platform optimises towards the wrong people and the reports undercount real sales.

One channel copied onto three

The same square video runs on Instagram, TikTok and LinkedIn. Each platform rewards a different format and mindset, so two of the three quietly waste money.

Good paid social is a production line for tested ideas, sitting on clean data, with each platform used for what it does best.

/ What we run

What our paid social agency actually does.

Five areas of work, run by the same senior team. Here is what each one involves in practice, platform by platform.

A creative testing system

As your paid social agency, we treat creative as the main lever. Every week we test new hooks, angles and formats against a clear hypothesis, keep the winners running and retire the losers before they drain budget.

Why it matters: broad targeting means the ad itself tells the algorithm who to find, so weak creative means the wrong audience.

What you get
  • A testing backlog of angles, hooks and offers, ranked by expected impact
  • Hook rate and hold rate read for every video
  • UGC, founder-led, static and carousel formats tested side by side
  • Briefs your designers, editors or creators can shoot from
  • One variable changed per test, so results mean something
  • Winning concepts reused in emails and on landing pages
Paid focusWe run social advertising. We don't offer organic posting or community management.
Senior buyersThe person in your ad accounts is senior, not a trainee.
Your accountsYou own every ad account, pixel, audience and asset.
Linked to the siteLanding pages and offers improved alongside the ads.

/ How it works

How a paid social engagement runs.

The first month builds the foundations. After that the work settles into a weekly testing rhythm with a monthly review.

1Within 48 hours

Written account audit

We review your Meta, TikTok and LinkedIn accounts: structure, creative history, frequency, tracking and how platform numbers compare with your real sales.

You get: a ranked list of what is costing you money.

2Weeks 1 to 2

Fix the signal

Conversions API, Events API and consent settings put right, account structure consolidated, and a baseline agreed using your shop or CRM numbers.

You get: clean data and the first changes live within two weeks of kickoff.

3Weeks 2 to 4

First creative sprint

We write a testing backlog, brief the first batch of concepts and launch them against your current best ads, so we learn quickly what your buyers respond to.

You get: a tested baseline and a queue of next ideas.

4Month 2 onward

Weekly tests, monthly review

New creative goes live every week, winners scale, and once a month we review spend by channel against revenue or pipeline and move budget where it works.

You get: a steady flow of tested creative and honest reporting.

/ Results

Proof from the rest of the funnel.

We have no paid social figures we can publish yet, so we won't invent any. This result comes from email, website and CRO work for a DTC brand: the part of the funnel that decides whether social traffic ever pays back.

DTC accessories brand

Email, website, CRO
0x

monthly sales, year on year

1x
Month 1
5x
Month 13

Same month, one year apart. The first month was our first month together.

4xorders per month
+400%net sales in 12 months
€225k+yearly revenue driven across our ecommerce clients

Our clients' data stays theirs, so we show rounded totals rather than their dashboards.

/ Is this for you?

Who our paid social agency suits best.

✓A great fit if you are

  • A DTC or ecommerce brand spending on Meta or TikTok and stuck on tired creative
  • A B2B company that wants LinkedIn ads to produce meetings, not just leads
  • A team with a product people show off and room to test UGC, creators and founder-led video
  • Already running Google Ads and want social and search planned by one team, see our performance marketing agency
  • Unsure what your ads really return and want tracking fixed before spend goes up

✕Probably not a fit if you

  • Want daily organic posts and community replies. We focus on paid. A social media management agency suits that better
  • Can't produce or approve new creative. Paid social without fresh creative stalls, whoever runs it
  • Want results inside the first week. Testing needs a few weeks of data before patterns are reliable
  • Only want ads boosted from your feed. Boosting posts is something your team can do without an agency

/ Before you choose

Questions to ask any paid social agency.

Put these to every paid social media agency on your shortlist, us included. The answers show quickly whether you are talking to media buyers who test properly or to a team that mostly presses boost.

01

How many new creatives will you test each month?

A vague answer is a warning. A strong one gives a number, explains who makes the creative, and shows how tests are structured so a winner is a real winner, not luck.

02

How do you decide when an ad is fatigued?

Listen for frequency, rising cost per result and falling hook rate read together. 'When it stops working' means they react late, after the budget has already been wasted.

03

What happens to our tracking before you scale?

A good social media advertising agency checks the Conversions API, deduplication and consent first. If they want to raise spend before looking at tracking, they are scaling on numbers nobody has verified.

04

How will you report against our real numbers?

Ads Manager will always look kinder than your shop or CRM. Ask how they reconcile the two, and whether they report new customer revenue or pipeline rather than platform ROAS alone.

05

Which platform would you not use for us, and why?

A strong agency will tell you that TikTok, LinkedIn or Pinterest is a poor fit for your buyer. One that recommends every channel to everyone is selling media, not judgement.

06

Who owns the accounts, pixels and creative?

You should. Accounts in your business manager, agency access granted as a partner, and all creative files handed over if you ever leave.

Spending mostly on Facebook and Instagram? Our Meta ads agency page covers Advantage+, catalogue ads and attribution in depth.

/ Your options

Which kind of partner fits your social ads?

Paid social is sold by very different types of business. Each suits a different situation, so here is a fair picture.

Social media agency Creative or UGC studio Freelance media buyer Perfometrics
Main strength Organic content and community Producing large volumes of creative Hands-on buying on one platform ✓Testing system across Meta, TikTok, LinkedIn
Testing discipline Often light, focused on posting Makes assets, rarely runs the tests Depends on the person ✓Weekly tests with written hypotheses
Tracking and CAPI Usually outside their scope Outside their scope Sometimes, varies a lot ✓Fixed first, server-side, consent compliant
Links ads to site and email Rarely No Rarely ✓Yes, CRO, email and SEO in the same team
Best for Brand presence and engagement Brands with a buyer already in place Small accounts on one channel ✓Brands that want paid social tied to revenue

/ Questions

Questions about our paid social work.

What does a paid social agency do day to day?
It plans and buys ads on social platforms, writes creative briefs, launches and reads tests, watches frequency and cost, fixes tracking, and reports against real sales or pipeline. Most of the week goes on creative: deciding what to test next and turning winning ideas into new variations.
Do you also manage organic social media?
No. We are a paid social agency and do not offer organic posting or community management as a standalone service. We work happily alongside your in-house social team or organic agency, and we often reuse their best performing posts as Spark Ads or partnership ads.
Are you a TikTok ads agency or a LinkedIn ads agency?
Both, as part of one team. TikTok suits brands with products that demonstrate well on video and buyers under about 40. LinkedIn suits B2B companies with a defined buyer job title. We recommend the platforms that fit your buyer, and say so when one doesn't.
Who makes the creative?
It depends on your set-up. We write the briefs, hooks and scripts, edit and resize assets, and work with your designers, your creators or freelance UGC creators we brief directly. Production budget for creators is agreed with you up front, and you own every file.
How much should we spend on paid social?
Enough for each campaign to collect steady conversion data, which depends on your price point and conversion rate rather than a fixed number. We work that out in the free audit and give you a fixed quote for management based on scope, not a percentage that rises with spend.
How do you measure success?
On revenue, new customers, contribution and pipeline from your own systems, with platform metrics as a guide. Ads Manager and TikTok attribution count differently from Shopify or GA4, so we reconcile them and tell you plainly where the numbers disagree.
How does your paid social agency work with Google Ads and SEO?
They are planned together. Social often creates demand that later shows up as branded search, so we read both side by side. The same team runs Google Ads, SEO, email and CRO, as described on our performance marketing agency page, and improves landing pages through our conversion rate optimisation agency work.
How quickly will we see results?
Tracking fixes and account clean-up are usually live within two weeks. Creative tests need two to four weeks to give a clear read, and a reliable picture of what scales takes a couple of months. We'd rather tell you that now than promise a miracle first week.

/ Keep exploring

Keep exploring.

Meta ads agency Advantage+, catalogue ads, CAPI and attribution on Facebook and Instagram.Performance marketing agency Paid search and paid social run as one budget, measured on revenue.Conversion rate optimisation agency Landing pages and checkout fixes that make social traffic pay back.

/ Next step

See what your social ads could be doing.

Share your website and the platforms you advertise on. A senior buyer reviews your accounts and writes up an audit within 48 hours. Or book a 30-minute call and talk it through with them directly.

  • Where your creative is fatigued and what to test next
  • Whether your tracking is feeding the platforms properly
  • Which platforms deserve more budget, and which less

Rather email or call? contact@perfometrics.co · +49 151 10767411

Get your free paid social audit

Takes about a minute. No cost, no obligation. We reply within one business day.

  • Written audit within 48 hours
  • Or a 30-minute call with a senior specialist
  • Your details are only used to reply to you