/ SEO expert for hard problems
The SEO expert you call when traffic drops.
Rankings fell after an update. A migration cost you traffic. Important pages won't index and nobody knows why. An SEO expert from our team finds the cause in your data, then fixes it on your site or in tickets your developers can ship.
Tell us what broke and when. A senior specialist looks at it, not a sales team.
Want the full scope? SEO services: what is included
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
Fixes live in 2 weeks/ Sound familiar?
Something broke. Nobody can say what.
When search traffic falls, the pressure lands fast and the explanations multiply. These are the situations people are usually in when they call an SEO specialist.
A sudden drop with no clear cause
Clicks fell sharply over a few days. It might be an algorithm update, a deploy, a tracking change or a competitor. Everyone has a theory; nobody has evidence.
A migration that went wrong
The new site launched and rankings slid. Redirects look fine at a glance, yet key pages are missing from Google and old URLs still appear in results.
Pages Google won't index
Search Console shows 'Crawled, currently not indexed' on pages that matter. Resubmitting them changes nothing, and the list keeps growing each week.
Months of work, rankings stuck
Content was published, links were built, and the site still sits on page two for the terms that pay. The usual advice has run out.
A real expert doesn't guess. We find the cause in your data, fix it, and show you the evidence that it worked.
/ What's included
Problems an SEO expert fixes.
Five kinds of problem our SEO experts get called in for. Each starts with diagnosis, because the wrong fix on a broken site makes things worse.
Traffic drops after updates
An SEO expert separates signal from noise: core update, technical change, lost links, a tracking error or seasonality? We date the drop, match it against releases and updates, and trace which pages and queries lost out.
Why it matters: fixing the wrong cause wastes months, and some drops turn out to be tracking errors rather than real losses.
- The drop dated to the day in Search Console
- Losses split by page type, query and country
- Checks against your release log and Google updates
- Tracking and analytics changes ruled in or out
- A written diagnosis with evidence for each finding
- A recovery plan ranked by likely impact
Migrations and redesigns gone wrong
Replatforms, domain moves, URL changes and theme switches cause more sudden losses than anything else. We compare old and new sites URL by URL, repair redirects and restore the signals the new site dropped.
Why it matters: every week a broken migration stays unfixed, more old URLs fall out of the index and recovery takes longer.
- Old URL list rebuilt from crawls, logs and Search Console
- Redirect chains, loops and 404s found and fixed
- Lost titles, copy, schema and internal links restored
- Canonical and hreflang errors on new templates corrected
- Shopify moves handled by our Shopify SEO expert work
- Weekly checks until traffic settles
Indexing and crawling failures
When important pages aren't indexed, the cause usually sits in rendering, duplication, crawl paths or quality signals. We test how Google actually sees the page, find the blocker and remove it.
Why it matters: a page that isn't indexed can't rank at all, however good its content or links are.
- Search Console page indexing reports read in detail
- Rendering tests for JavaScript-heavy pages
- Duplicate and near-duplicate URL clusters resolved
- Robots rules, sitemaps and canonicals corrected
- Internal links rebuilt to reach orphaned pages
- Wider scope in our technical SEO services
Stubborn rankings
Some pages stall on page two for months. We look at what the results page rewards for that query, compare your page and site with those that rank, and change what is really holding you back.
Why it matters: stuck rankings rarely need more content; they usually need the right page, a closer intent match or stronger internal authority.
- Results page analysis for each stuck query
- Mismatches between page intent and search intent
- Cannibalisation between your own pages resolved
- Internal links pointed at the pages that sell
- Authority gaps measured against the ranking sites
- Changes tracked query by query after release
Penalties and spam clean-up
Manual actions, spammy links bought by a previous provider, hacked pages or doorway content left behind. We confirm what Google has flagged, clean it up and file a reconsideration request where it applies.
Why it matters: acting on a penalty that doesn't exist can do real damage, so the first job is establishing what Google has actually flagged.
- Manual action and security reports checked
- Backlink profile audited for paid and network links
- Disavow used only when the evidence supports it
- Hacked or injected pages found and removed
- Thin and doorway pages merged or retired
- Authority rebuilt through link building services
/ How it works
From problem to a confirmed fix.
Expert work runs in a tight loop: diagnose, fix, verify. Here's what happens and what you hold at each step.
Triage
You tell us what happened and when. We review Search Console, analytics and the site itself.
You get: a free, written first read with the most likely causes.
Diagnosis
We test each likely cause against your data until one holds up, and rule out the rest in writing.
You get: a confirmed cause and a ranked fix list.
Fix
We ship fixes ourselves or hand your developers tickets with acceptance criteria, then check them on staging.
You get: first fixes live within two weeks of kickoff.
Verify
We watch recrawling, indexing and rankings until the numbers confirm the fix, then note what to avoid next time.
You get: a written record of what recovered and what to watch.
/ Results
Hands-on work, measured in clicks.
Our expert work uses the same playbook as our ongoing SEO. Across four ecommerce stores over 16 months, these are the totals. They are not figures from a single rescue project.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
When to hire an SEO expert.
✓A great fit if you are
- Traffic dropped and you need the cause not another round of theories
- A migration or redesign hurt rankings and the fix can't wait for next quarter
- Key pages won't get indexed despite resubmitting and waiting
- You suspect a penalty or bad links left by a past agency or provider
- Your team can't find the problem and wants a senior specialist to step in
✕Probably not a fit if you
- You want general monthly SEO. Our SEO management services suit ongoing work better
- You need a planning partner, not a fixer. An SEO consultant is the closer match
- You want recovery promised by a date. Honest experts commit to diagnosis and fixes, not to Google's timing
- You plan to shelve the findings. Diagnosis only pays off when the fixes ship
/ Before you hire
How to tell a real SEO expert.
Plenty of people call themselves SEO experts. When something is broken, the difference shows quickly. These checks work for anyone you are considering, including us.
They ask for data before opinions
A real expert wants Search Console access, a release log and analytics before offering a theory. Anyone diagnosing a traffic drop from a screenshot or a tool score is guessing.
They date the problem precisely
Ask when the drop started, to the day, and which pages and queries lost out. Without that, nobody can separate an algorithm update from a deploy, a tracking change or plain seasonality.
They can fix, not just report
Ask whether they will change redirects, templates or robots rules themselves, or write tickets your developers can ship. A list of issues without a path to fixing them leaves you where you started.
They are careful with drastic actions
Rushed disavow files, mass noindexing and sudden URL changes can make problems worse. A good SEO specialist explains the risk of each action before taking it.
They say what they can't promise
Nobody controls when Google recrawls or how an update settles. Be wary of anyone guaranteeing a recovery date. Expect a confirmed cause, shipped fixes and honest progress reports.
They know when it's a niche job
Suspended business listings and platform-specific theme issues need focused knowledge. A good generalist knows when to bring in a local SEO expert or a platform specialist.
Unsure what happened? Our free written audit is a low-risk first read of the problem.
/ Your options
Who to call when traffic falls.
Different help suits different problems. Here's how the usual options compare when something is broken.
| Your current agency | Tool-based audit | Freelance generalist | Perfometrics | |
|---|---|---|---|---|
| Independent view of the cause | Hard, if their own work is involved | Yes, but no judgement | Usually | ✓Yes, no stake in past work |
| Diagnosis from your own data | Sometimes | Crawl data only | Varies | ✓Search Console, analytics, logs and releases |
| Fixes implemented | Yes, if in scope | No | Sometimes | ✓Yes, directly or as tickets |
| Time to a first answer | Depends on their workload | Instant, but shallow | Varies | ✓Written first read within 48 hours |
| Covers technical, content and links | Usually | Technical only | Often one area | ✓All three, plus tracking |
/ Questions
Questions before you bring in an expert.
What does an SEO expert do that an agency doesn't?
How fast can an SEO expert start?
Can you recover traffic lost after a Google update?
What do you need from us to diagnose a problem?
Do you fix the problem or just tell us what's wrong?
Should we hire an SEO specialist or a consultant?
Can you clean up bad links from a previous agency?
How much does it cost to hire an SEO expert?
/ Keep exploring
If you're dealing with a problem.
/ Next step
Find out what actually broke.
Send us your website and a line on what happened and when. A senior SEO specialist goes through your site by hand, and a written first diagnosis reaches you within 48 hours. Urgent? Book a 30-minute call instead.
- The most likely causes, ranked by evidence
- Fixes to make now, and moves to avoid
- An honest view of how recovery could unfold
Rather email or call? contact@perfometrics.co · +49 151 10767411
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