/ Shopify SEO expert for migrations, theme switches and drops

A Shopify SEO expert for migrations and traffic drops.

Bring in a Shopify SEO expert when something specific has gone wrong, or is about to: a move from WooCommerce or Magento, a theme switch, a Shopify Markets rollout or a sudden slump in Search Console. A senior specialist finds the cause, fixes it or briefs your developer, within a fixed scope.

Get a free Shopify SEO audit See what we get called for

Send the date it started and what changed around then. That narrows it down quickly.

Want the full scope? Shopify SEO services: what is included

Fixed scope, senior hands
Organic search, four client stores16 months
0k+clicks from Google
0M+times seen in Google
Month 1Month 8Month 16

Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.

Diagnosis before any fix
0xdaily clicks for a site using our SEO playbook
0k+clicks from Google across four client stores in 16 months
0M+times those stores were seen in Google
0hto your free, written diagnosis from a senior specialist
Working with brands inUnited KingdomGermanyAustriaSwitzerlandFranceUnited StatesCanadaMiddle East

/ Sound familiar?

Something broke. You need to know what.

Most stores that call a specialist aren't looking for a retainer. They have one problem, a date when it started and a sales figure that keeps falling.

Traffic fell after the move to Shopify

Your old WooCommerce URLs lived under /product/ and /product-category/. Half the redirects were never set up, and your best-linked pages now return a 404.

The new theme looks better and ranks worse

Headings changed, collection descriptions moved below the fold, breadcrumbs and product schema disappeared. Nobody compared the two themes before pressing publish.

The wrong country shows up in Google

UK shoppers land on euro prices, the German subfolder isn't indexed, and hreflang points at URLs Google has never crawled because a geo-redirect turns Googlebot away.

Search Console is a wall of warnings

'Crawled, currently not indexed' and 'Duplicate without user-selected canonical' climb every week, across thousands of variant, tag and vendor URLs.

These problems have causes you can find. Finding them fast is the job of a specialist.

/ What's included

Problems a Shopify SEO expert gets called in for.

Five kinds of problem make up most of our expert work. Each one gets diagnosed before anything is changed, then fixed directly or briefed to your developer.

Migrations to Shopify

A Shopify SEO expert plans the move from WooCommerce, Magento or another platform before launch day. Every old URL gets mapped to its closest new page, and redirects are tested in bulk, not spot-checked by hand.

Why it matters: redirects on Shopify only fire when nothing exists at the old path, so mapping mistakes are easy to miss and costly.

What you get
  • Old URLs pulled from sitemaps, backlinks and analytics
  • Magento .html and WooCommerce /product/ paths mapped one to one
  • Redirects imported by CSV and tested in bulk
  • Blog posts moved to /blogs/ without losing links
  • Titles, copy and schema carried over, not rewritten blind
  • Post-launch checks in Search Console for 90 days
Diagnosis firstNothing changes until we know the cause, and you've seen it in writing.
Fixed scopeAgreed deliverables and a fixed quote before work starts.
Duplicate themeEvery fix tested on a copy before your live store sees it.
Clear handoverNotes your developer or next partner can follow on their own.

/ How it works

How an expert engagement runs.

Short, tightly scoped work with a clear end point. This is how a typical engagement runs, from the first message to the handover.

1First call

What broke, and when

You tell us the symptoms, the dates and recent changes: theme updates, app installs, migrations, Markets settings.

You get: a shortlist of likely causes and the access we need.

2Diagnosis

Find the cause

We compare Search Console data with your change history, crawl the store and read the affected templates.

You get: a written diagnosis and a fixed-scope plan.

3Fix

Fix or brief

We apply the fixes on a copy of your theme ourselves, or write precise tickets and review your developer's work.

You get: fixes live, tested on preview before publishing.

4Follow-up

Check and hand over

We watch indexing, rankings and organic orders recover, then document what changed and what to keep an eye on.

You get: a handover your team can rely on.

/ Results

The same playbook, behind every fix.

Expert work draws on the same SEO playbook behind these totals: four ecommerce stores over 16 months, rounded down and shown in total for client privacy.

SEO, across four stores

16 months
0k+

clicks from Google, without paying for a single one

180k+
Wellness
110k+
Lifestyle
29k+
Care brand
2.5k+
Specialty

One of these stores now makes 20 to 30 sales every week from search alone.

14M+times our clients' pages were seen in Google
€80k+yearly revenue from search for one store
2xdaily clicks for a site following our SEO playbook

Our clients' data stays theirs, so we show rounded totals rather than their dashboards.

/ Is this for you?

When an expert is the right call.

✓A great fit if you are

  • Moving to Shopify soon from WooCommerce, Magento or another platform
  • Lost organic traffic after a change such as a theme switch, app install or launch
  • About to switch themes and want the SEO checked before you publish
  • Rolling out Shopify Markets or untangling a setup that isn't ranking abroad
  • Have a capable developer who needs a senior specialist to point them at the cause

✕Probably not a fit if you

  • Want ongoing monthly SEO. Our Shopify SEO agency team runs that
  • Need recovery promised by a date. We can find causes and fix them, not promise Google's timing
  • Want to skip redirects to launch faster. That shortcut usually costs more traffic than it saves time
  • Aren't on Shopify. Our ecommerce SEO consultant covers other platforms

/ Do this first

Six checks before you call a Shopify SEO expert.

You can often narrow down a Shopify SEO problem in an afternoon with free tools. These checks will either solve it or make any specialist's job much faster.

01

Line up the dates

In Search Console, compare the period before and after the drop. Then list what changed on those dates: theme publishes, app installs, migrations, Google updates. The match is often obvious.

02

Test your old URLs

After a migration, take a few dozen old URLs from your old sitemap or analytics and open them. Each should land on the matching new page with a single 301, not on the homepage or a 404.

03

Read one product page's source

Check the canonical points to the /products/ URL, there is one H1, and only one block of Product schema. Two review apps often add two.

04

Sort the Page indexing report

Open the examples under each reason and look for patterns: ?variant=, /collections/vendors, tag URLs. A growing pattern is a template problem, not a page problem.

05

Check hreflang on each market

View the source on one page per market. Every alternate link should return a 200, be indexable and point back. Then test whether a visitor from another country gets redirected.

06

Count the third-party scripts

In Chrome DevTools, filter the Network tab by third-party domains. Compare what loads with the apps you actually use today. Leftovers are common.

Found the cause but need a hand fixing it? Send us what you found. It shortens the diagnosis.

/ Your options

Who can fix this problem?

Several people could be asked to help when Shopify rankings break. Here's what each is realistically good at.

Your theme developer Shopify Support Generalist SEO agency Perfometrics
Diagnoses a traffic drop Can check code, not search data Platform questions, not rankings Yes, often slowly and generically ✓Search data and theme code together
Migration redirect mapping Imports what they're given Explains the redirect tool Builds a sheet, rarely tests in bulk ✓Mapped, imported and tested in bulk
Markets and hreflang Sets up what's asked Explains settings Varies ✓Checked against what Google indexes
How the work is scoped Hourly Free, within support limits Usually a retainer ✓Fixed scope, fixed quote
After the fix Moves to the next ticket Case closed Monthly report ✓Monitoring, then a written handover

/ Questions

Questions about hiring a Shopify SEO expert.

When should we hire a Shopify SEO expert instead of an agency?
When you have one clear problem with a start date, like a migration, a theme switch or a sudden drop. Expert work is fixed in scope. If you want ongoing work each month, our Shopify SEO agency team is the better fit, and the Shopify SEO company page covers long-term partnerships.
What does a Shopify SEO expert do during a migration?
Before launch: collect every old URL, map each one to its closest new page, carry over titles and copy, and prepare redirects for CSV import. On launch day: test the redirects in bulk. After launch: watch Search Console for errors and lost pages for around 90 days.
Can you recover rankings lost after a theme switch?
Often a large part of them, if the cause is in the theme: missing headings, moved copy, lost schema, broken internal links. Once those are restored, rankings usually return as Google recrawls. Nobody can promise exact positions or timing, and we won't.
Can you act as a Shopify SEO consultant and just advise our developer?
Yes. Some stores only need the diagnosis and a precise brief. We write tickets with the template, the change and how to test it, then review your developer's preview before it goes live. You get senior judgement without paying for hands you already have.
How is expert work scoped and priced?
Every engagement starts with the free written review. Once we understand the problem, you get a fixed scope and a fixed quote, so you know what's included and what it costs before we start. There are no open-ended hourly bills.
How quickly can you start?
We reply within one business day and send a written review within 48 hours of getting access. The start date for the fix depends on the size of the problem and your developer's availability, and we agree it with you up front.
Do you fix Shopify Markets and hreflang problems?
Yes, it's one of the most common reasons we get called in. Typical causes are geo-redirects that block Googlebot, hreflang pointing at URLs that aren't indexed, and markets with untranslated collections. For the full list of Shopify work, see our Shopify SEO services page.
What if the problem turns out not to be Shopify-specific?
Then we say so. Some drops come from a Google update, a competitor or lost links rather than the store. We tell you what the data shows and which kind of help fits, whether that's our broader SEO agency or someone else. You don't pay for a fix we don't think you need.

/ Keep exploring

Related help.

Shopify SEO services Ongoing Shopify SEO: theme, apps, collections and Markets.Shopify SEO company A long-term partner once the urgent problem is solved.Technical SEO consultant Senior advice for crawling, rendering and migrations.

/ Next step

Tell us what broke. We'll find out why.

Share your store URL, what happened and roughly when. A senior specialist looks at your Search Console data, theme and recent changes and sends a written first diagnosis within 48 hours.

  • The most likely cause, backed by your own data
  • What to fix first, and who should do it
  • Whether a fixed-scope expert engagement makes sense

Rather email or call? contact@perfometrics.co · +49 151 10767411

Get your free Shopify SEO diagnosis

Takes about a minute. No cost, no obligation. We reply within one business day.

  • Written audit within 48 hours
  • Or a 30-minute call with a senior specialist
  • Your details are only used to reply to you