/ Ecommerce SEO consultant for in-house teams
An ecommerce SEO consultant for your in-house team.
Your team runs the store. An ecommerce SEO consultant makes sure its biggest decisions are right: the replatform, the category structure, the filter rules, the brief for next season. Founder Andrej Zafirov or a senior specialist advises, reviews and trains. Your own people do the implementing.
Bring the decision you're stuck on. We'll tell you if you need a consultant at all.
Want the full scope? Ecommerce SEO services: what is included
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
Migration plans with redirect maps/ Sound familiar?
Capable team. Expensive decisions.
In-house ecommerce teams usually know their store inside out. Where they get stuck is the handful of search decisions that are hard to undo once they ship.
A replatform with no SEO plan
The new store is weeks from launch, URLs are changing, and nobody has mapped redirects or checked what the new templates do to indexing.
Filter rules decided by a developer
Faceted navigation was built to help shoppers, then someone added a blanket noindex. Now nobody is sure which filter pages should rank and which shouldn't.
Category copy written by guesswork
Merchandisers write category intros between other jobs, with no keyword brief and no idea which terms each page is supposed to target.
No one to check the work
Your developer ships an SEO change, your writer publishes a buying guide, and there's no senior person to say whether either was right.
You don't always need a whole team. Sometimes you need one experienced person to make the call, then check it was built right.
/ Ways to work together
How an ecommerce SEO consultant can help.
Choose whichever format matches the problem on your desk. Each one is led by a senior consultant and ends with something your team can act on straight away.
Migration and replatforming advice
Moving to Shopify, leaving Magento or switching theme? As your ecommerce SEO consultant, we plan the move with your developers: URL mapping, redirects, template checks on staging, and monitoring after launch.
Why it matters: a migration is the one moment a store can lose years of rankings in a single week.
- An inventory of every URL that earns traffic or links
- A redirect map from old to new URLs, checked line by line
- Staging review of templates, canonicals and robots rules
- A go-live checklist your developers can tick off
- Search Console and traffic monitoring for weeks after launch
- Platform detail from our Shopify SEO expert page
Category architecture sprint
A focused piece of work on how your catalogue should be organised for search: which categories and subcategories to have, how they nest, what each one targets, and how navigation links them together.
Why it matters: the category tree decides which searches you can ever rank for, and it's painful to change later.
- Search demand mapped against your current category tree
- A recommended structure, with gaps and overlaps marked
- Target terms and title patterns for each category level
- Navigation and internal linking recommendations
- A merge and redirect plan for weak or duplicate categories
- A workshop to agree the structure with merchandising
Faceted navigation and indexing rules
We write the rulebook for your filters: which combinations get an indexable page, which are canonicalised, and which stay out of the crawl. Your developers then build it once, at template level.
Why it matters: clear rules stop every new filter or product attribute from creating thousands of junk URLs.
- A crawl of current filter and parameter URLs
- Demand checked for each filter and common combinations
- A written rule for every filter type
- A specification for canonical, noindex and robots handling
- Review of the build on staging before release
- Deeper crawl work with our technical SEO consultant
Reviews of your team's work
Send us a ticket, a template change, a new category page or a content plan, and get a written review back: what's right, what's risky, and what to change before it ships.
Why it matters: a short review before release costs far less than fixing a sitewide mistake after Google has crawled it.
- Developer tickets and pull requests checked for SEO impact
- New templates reviewed on staging before release
- Category and product copy checked against its brief
- Content plans reviewed for intent and cannibalisation
- A second opinion on agency or freelancer output
- Written feedback, plus a call when something needs discussion
Training for merchandisers and writers
Practical sessions for the people who write category copy, name products and build collections. They learn to brief themselves, choose target terms and avoid creating duplicate pages by accident.
Why it matters: the people who edit your catalogue every day make more SEO decisions than any specialist ever will.
- A category copy workshop using your own pages
- Product naming and title patterns that match real searches
- When a new collection deserves its own page
- Templates and checklists your team keeps using
- Short recorded sessions for new starters
- A follow-up review of the first pages they write
/ How it works
How a consulting engagement runs.
Engagements are short and focused by design. Here's the shape most of them follow.
Define the question
A call to pin down the decision you need help with, who's involved, and what a useful outcome looks like for your team.
You get: a written scope with a clear end point.
Diagnose
We review your store, data and plans: crawl, Search Console, GA4, tickets, templates or content, depending on the question.
You get: findings in writing, before any advice.
Work sessions
Sessions with your team to agree the approach, followed by specifications, briefs or rules they can build from.
You get: decisions made, and documents to work from.
Review and hand over
We check what your team built, flag anything to fix, and leave you set up to run it without us. Ongoing advisory is optional.
You get: work checked live, and a team that owns it.
/ Results
Advice backed by results in stores.
Consulting is only as good as the playbook behind it. These results come from four online stores where our team ran the SEO over 16 months.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
When a consultant is the right call.
✓A great fit if you are
- An in-house ecommerce team with developers and writers who can implement
- Facing a replatform or redesign and want rankings protected through the move
- Stuck on category or filter decisions that keep getting postponed
- Hiring your first SEO person and want a senior to set direction and review their work
- Working with a dev or platform agency that needs clear SEO specifications
✕Probably not a fit if you
- Have no one to implement. Hand it to our ecommerce SEO agency team instead
- Want a long-term partner to own results. See our ecommerce SEO company page
- Need someone online every day. A consultant works in focused blocks, not as a full-time hire
- Want advice with no follow-through. Consulting works when your team acts on it within weeks
/ Before you decide
When to hire an ecommerce SEO consultant.
Consulting suits some situations far better than others. These are the moments when one senior person's judgement is worth more than a team's hours, plus one where it isn't.
Before a replatform or redesign
Bring a consultant in before URLs and templates are final, not the week before launch. Redirect mapping and staging checks are cheap early and expensive once the new store is live.
When your category tree needs rethinking
Restructuring categories touches navigation, merchandising and every internal link. An outside view settles debates between teams with search data instead of opinions.
When filters are out of control
If Search Console shows far more crawled or indexed URLs than you have products, a consultant can write the rules once and your developers can build them at template level.
When you hire your first SEO person
A senior consultant can shape the role, set the first roadmap and review their work for a few months, so your new hire starts with direction instead of guesses.
When another agency's work needs checking
An independent second opinion on an agency's audit, plan or results helps you decide whether to stay, change course or switch. Our SEO audit agency page covers deeper reviews.
Not when nobody can implement
Advice without hands goes nowhere. If your team has no time or no developer access, hire people who do the work, such as the team behind our ecommerce SEO services.
Not sure which you need? Tell an ecommerce SEO expert on our team the decision you're facing, and we'll suggest the lightest format that works.
/ Your options
Consultant, agency or freelancer?
Each model suits a different team. Here's how ecommerce SEO consulting compares with the alternatives you're probably weighing.
| Ecommerce SEO agency | Freelance SEO | Platform agency's SEO add-on | Perfometrics | |
|---|---|---|---|---|
| Who implements | The agency | The freelancer, usually | The platform agency | ✓Your team, with our reviews |
| Seniority of advice | Varies by who's assigned | Depends on the person | Often a checklist | ✓Founder or senior specialist |
| Migration support | Usually included | Sometimes | Built into the build project | ✓Redirect map, staging checks, monitoring |
| Knowledge stays with | The agency | The freelancer | The platform agency | ✓Your team, through training and documents |
| Best for | Teams that need the work done | Small, well-defined jobs | Launching a new store | ✓In-house teams making big decisions |
/ Questions
Consulting questions.
What does an ecommerce SEO consultant actually do?
Who will be our ecommerce SEO consultant?
What formats of ecommerce SEO consulting do you offer?
Can you help us migrate to a new platform?
Will your consultant make changes in our store?
How quickly can a consultant start?
What does ecommerce SEO consulting cost?
Should we hire an online store SEO consultant or an agency?
/ Next step
Bring us the decision you're stuck on.
Tell us about the migration, category question or filter problem in front of you. A senior consultant reviews your store and sends a written audit within 48 hours, or book a free 30-minute call instead.
- A first view on the decision you're facing
- Which consulting format fits it, if any
- Quick fixes your team can make this week
Rather email or call? contact@perfometrics.co · +49 151 10767411
Get your free ecommerce SEO audit
Takes about a minute. No cost, no obligation. We reply within one business day.
The form didn't load. Email us at contact@perfometrics.co or call +49 151 10767411, and we'll reply within one business day.
- Written audit within 48 hours
- Or a 30-minute call with a senior specialist
- Your details are only used to reply to you