/ SEO audit agency an outside view, by senior auditors
The SEO audit agency for an honest second opinion.
Hire an SEO audit agency when you need someone outside the project to tell you the truth: before a migration, a relaunch, a funding round or an agency switch. Senior auditors read your site by hand, and you decide who fixes what afterwards.
The audit doesn't come bundled with a retainer. You can take the findings anywhere.
Want the full scope? SEO audit services: what is included
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
Auditors who also implement/ Sound familiar?
Too close to the site to see it clearly.
Internal teams and current agencies are often the last to spot what's wrong. Not because they're bad at it, but because they built it. Sound familiar?
Your agency marks its own homework
The monthly report says everything is on track, yet non-brand clicks are flat. You have no way to check the work without taking their word for it.
A migration is weeks away
The new site is nearly built, and nobody has mapped old URLs to new ones or checked the staging templates for noindex tags and broken canonicals.
Investors or a board want answers
Search is a big line in the growth plan, and someone needs to state plainly how healthy the channel is and how much of it is at risk.
Two experts, two opposite answers
Your developer blames content, your content lead blames the platform. Without a neutral diagnosis, the argument costs more than the problem itself.
An outside audit only helps if the auditor has nothing to protect. We tell you what we find, including when the current setup is fine.
/ What's included
How an outside audit works with us.
Who reads your site, how we work alongside your team, and how we handle the awkward cases, like reviewing work another agency did.
Senior auditors only
At our SEO audit agency, the person who reviews your site is a senior specialist. No analyst fills in a template while someone senior signs it. The auditor you meet on the kickoff call writes the report, and you can reach founder Andrej Zafirov directly.
Why it matters: the value of an audit is judgement, and judgement does not come from a junior reading a crawler export.
- A named senior auditor from kickoff to walkthrough
- A direct line to founder Andrej Zafirov
- Tools for gathering data, people for every conclusion
- Specialists across technical, content and links
- Replies within one business day while the audit runs
- Written in plain English, without jargon padding
How we work alongside you
We need less from you than most expect: read access to Search Console and analytics, a staff or editor login, and an hour with whoever knows the site's history. You hear about findings as they emerge, not only at the end.
Why it matters: the person who remembers why a redirect rule exists can save days of guessing during an audit.
- Read-only access, removed when the audit ends
- One kickoff call to capture history and goals
- A shared folder with findings as they surface
- Urgent issues flagged the same day, not at delivery
- Your developers can ask us questions directly
- Confidential handling of your data and plans
Independent second opinions
Sometimes you already have a plan, a report or a recommendation and simply need it checked. We review the reasoning, test the claims against your data and tell you plainly where we agree and where we don't.
Why it matters: a second opinion costs far less than following a confident but wrong recommendation for six months.
- Review of an existing audit or strategy document
- Claims tested against your Search Console data
- A verdict on each recommendation: keep, adjust or drop
- Missing risks and opportunities added
- Useful before signing any new SEO contract
- Or ongoing advice from our SEO consultant service
Auditing another agency's work, fairly
If you're unsure about your current SEO agency, we audit what they actually delivered against what was agreed. We judge the work on its merits, give credit where it's due, and never use the review as a sales pitch.
Why it matters: switching agencies on a hunch is expensive, and so is staying with one that is not delivering.
- Delivered work compared with the contract scope
- Changes traced in Search Console and on the site
- Reporting checked for vanity metrics
- Link building reviewed for risky tactics
- A factual summary you can share with them
- Credit given where their work is solid
What happens after the audit
You choose who acts on it. Your own team can take the tickets, your current agency can run with them, or we can implement on Shopify, WordPress or Webflow. The audit belongs to you either way.
Why it matters: an audit tied to a mandatory follow-on contract stops being independent the day it is signed.
- A walkthrough call with your team and developers
- Developer-ready tickets with acceptance criteria
- The option for us to implement, quoted separately
- First fixes live within two weeks if we implement
- A follow-up check after your team ships the fixes
- Full scope on our SEO audit services page
/ How it works
From first call to a clear decision.
An independent audit usually runs against a deadline: a launch date, a board meeting, a contract renewal. Here is how we fit around yours.
Brief
Tell us what's at stake and by when: the migration date, the decision you face, the question you need answered.
You get: a scope and a delivery date we commit to.
First read
A free first review of your site in writing, so you can judge our thinking before agreeing to the full audit.
You get: an early view of the biggest risks.
Deep audit
We work through your data, templates and history, and flag urgent issues the moment we find them rather than saving them for the report.
You get: a report with verdicts, not just observations.
Walkthrough
We present the findings to you and anyone else who needs them: developers, leadership or your current agency.
You get: a decision you can defend, and a plan to act on it.
/ Results
Audits are the first step, not the last.
Each engagement we take on begins with an audit. The stores below acted on theirs, and these are the totals across four of them over 16 months.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
When an outside audit makes sense.
✓A great fit if you are
- Before a migration or relaunch so your rankings survive the move
- Before a funding round or acquisition when someone needs an honest view of search
- Unsure about your current agency and want a fair review of what they delivered
- Your team disagrees on the cause and needs a neutral diagnosis
- Facing a sudden traffic drop our SEO expert help covers hands-on fixes too
✕Probably not a fit if you
- You want ammunition to fire someone. We report what we find, good and bad
- You need the fix, not the diagnosis. Our technical SEO services do the work
- You want a quick automated score. A free crawler tool will do that
- The decision is already made. An outside audit only helps while you can still change course
/ Before you choose
Questions to ask any SEO audit agency.
These questions work whether you hire us or anyone else. The answers tell you quickly whether you'd get a real audit or a tool export with a cover page.
Who exactly will review our site?
A good answer names a senior person and says they will be on the calls. Be wary if the answer is a team, a process or a platform, with no one accountable for the conclusions.
Can we see a sample report?
Ask for a real one with client details removed. Look for specific URLs, screenshots, ranked priorities and fix instructions. If every finding reads like generic advice, yours will too.
Will you use our own data?
The right answer is yes: Search Console and analytics at minimum, server logs if available. An SEO audit company that only crawls from outside sees what the site looks like, not how Google treats it.
What do you gain if we find problems?
Ask directly whether the audit is a route into a retainer. Independence means you can take the findings elsewhere, and a good auditor says so before you have to ask twice.
How do you review another agency's work?
A fair answer compares delivered work with the agreed scope and your data. Be careful with anyone who sounds eager to criticise before they have opened a single file.
What happens once you deliver?
Expect a walkthrough, developer-ready tickets and room for follow-up questions. A website audit agency that emails a PDF and disappears leaves the hardest part to you.
If a provider struggles with two or more of these, keep looking. It's your site and your budget.
/ Your options
Your agency, a freelancer, or an outside team?
Who audits your site shapes what you hear. A fair look at the options.
| Your current agency | Freelance auditor | Automated tool | Perfometrics | |
|---|---|---|---|---|
| Independence | Low, they're reviewing their own work | High | High, but no judgement | ✓High, no follow-on contract required |
| Depth across areas | Strong where they focus | Usually one specialism | Technical only | ✓Technical, content, links, competitors, AI |
| Who does the analysis | The team doing the work | One person, skill varies | Software | ✓Senior specialists, by hand |
| Can implement afterwards | Yes, it's their job | Sometimes | No | ✓Yes, if you want us to |
| Cost | Often included | Varies widely | Free or a subscription | ✓Free first review; full audit quoted upfront |
/ Questions
Questions about an outside audit.
Why hire an SEO audit agency instead of asking our current agency?
How does an SEO audit agency work with our developers?
Can you audit before a migration or relaunch?
Will you tell our current agency what you found?
Do we have to hire you to fix the issues?
Who will actually do the audit?
Is our data safe with an outside SEO audit company?
Do you audit sites outside Germany?
/ Next step
Get an honest read before you decide.
Tell us your site and the decision you're facing. A senior specialist sends a free first review in writing within 48 hours, so you can judge our thinking before committing to anything. Prefer to talk? Book a 30-minute call.
- The biggest risks to your search traffic, ranked
- A plain verdict on what is working and what isn't
- Whether a full independent audit is worth it for you
Rather email or call? contact@perfometrics.co · +49 151 10767411
Request your free independent audit
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- Written audit within 48 hours
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