/ Ecommerce SEO agency senior and founder-led
The ecommerce SEO agency that thinks like a merchant.
An ecommerce SEO agency should understand margins, stock and your trading calendar as well as it understands Google. At Perfometrics, senior specialists work alongside your ecommerce manager, developers and paid team, and report in orders and revenue. No juniors, and the founder is one message away.
You'll speak to the people who would actually work on your store.
Want the full scope? Ecommerce SEO services: what is included
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
Reports in orders, not rankings/ Sound familiar?
Your last agency knew SEO. Not retail.
Plenty of agencies can run a crawl. Fewer know what a markdown, a stock-out or a range launch does to search. If you run an online store, you've probably felt that gap.
Juniors who never saw your back office
The senior person pitched, then a junior took over. They've never looked at your product data, your margins or how your team actually merchandises the store.
Priorities that ignore your margins
The agency pushes whichever categories have the most search volume, even when those products barely make money or are always low on stock.
SEO that runs on its own calendar
Seasonal pages appear after the sale has started. New ranges launch with no landing page. Nobody at the agency ever asked for your trading calendar.
Recommendations nobody can ship
Your developers get vague spreadsheets, your paid team never hears from SEO, and changes that need a theme edit sit untouched for months.
An agency for an online store should behave like part of your trading team: same calendar, same numbers, same goals.
/ How we work
How our ecommerce SEO agency works with you.
Hiring an agency is mostly about people and habits. Here's who you'll deal with, how we plug into your team, and what a normal month looks like.
Who works on your store
Our ecommerce SEO agency puts a senior specialist in charge of your account from day one, backed by specialists in technical SEO, content and analytics. The founder, Andrej Zafirov, stays involved and easy to reach.
Why it matters: the person who understands your catalogue is the person doing the work, so nothing gets lost in handovers.
- One senior lead who knows your catalogue and margins
- Technical, content and analytics specialists on the same account
- Direct access to the founder when decisions matter
- No account managers relaying messages between you and the work
- The same people from the audit through to reporting
- Deep crawl issues handled by our technical SEO agency team
Working with your ecommerce team
We plan around your merchandising, not around a keyword tool. Your ecommerce manager shares launches, promotions and stock positions, and together we decide which categories and products get search attention this month.
Why it matters: pushing a category that's about to sell out wastes effort; pushing one with deep stock and healthy margin pays twice.
- A shared trading calendar with launches, sales and peak dates
- Category priorities set with margin and stock in mind
- Advance notice of range changes and discontinued lines
- Category copy briefs your merchandisers can approve quickly
- A shared channel in Slack, Teams or email, your choice
- Monthly check-in with your ecommerce manager or head of digital
Your developers and platform
We work directly in Shopify, WordPress and Webflow, and edit themes and templates ourselves where you allow it. If you have developers or a platform agency, they get tickets they can build without guessing.
Why it matters: most store SEO wins happen at template level, so an agency has to touch the template or brief someone who can.
- Direct theme and template edits on Shopify, WordPress and Webflow
- Developer-ready tickets with acceptance criteria and examples
- Changes checked on staging before they reach customers
- Post-release checks so SEO fixes don't quietly break
- Happy to work alongside your platform or theme agency
- Platform detail on our Shopify SEO agency page
Your paid search and Shopping team
We also run Google Ads, Shopping and paid social, so SEO is planned next to them. Shopping data shows which products and categories convert, and organic growth shows where paid spend can ease off.
Why it matters: SEO and paid teams that never talk end up bidding on searches the store already wins for free.
- Shopping and search ads data used to pick SEO targets
- One view of brand and non-brand search across channels
- Organic wins flagged so paid budget can move elsewhere
- Merchant Center feed and on-page product data kept in sync
- Email and CRO teams briefed on pages that start ranking
- Works with your in-house or external paid team too
Reporting in orders and revenue
Rankings are a means to an end. Every month you see organic orders, revenue and clicks by page type, what we shipped and what comes next. You can ask the person who did the work about any number.
Why it matters: a report that stops at rankings can't tell you whether the agency is worth what you pay it.
- Organic revenue and orders by category, product and content page
- Non-brand clicks from Search Console, tracked month by month
- A plain list of what shipped and what it changed
- Next month's priorities, agreed with you before work starts
- GA4 and Search Console configured so the numbers hold
- A quarterly look at what to scale, stop or start
/ How it works
Your first month with us.
Getting an agency up to speed shouldn't take a quarter. Here's how the first weeks usually run.
Meet the team
A call with the senior lead who will run your store, and with the founder. We learn your margins, best-sellers, problem categories and what past agencies tried.
You get: a clear picture of your goals and constraints.
Get access
Read access to Search Console, GA4, Merchant Center and your platform, plus your trading calendar. Theme or staging access if we're implementing.
You get: everything we need, nothing we don't.
Agree the plan
We walk you through the audit, then agree priorities with your ecommerce manager and developers so nothing clashes with launches or sprints.
You get: owners and dates, and the first fixes live within two weeks of kickoff.
Settle the rhythm
Weekly updates in your channel, a monthly report in orders and revenue, and a quarterly review with whoever owns ecommerce at your company.
You get: a working routine your team can rely on.
/ Results
What the team has delivered for stores.
These numbers come from four online stores in wellness, lifestyle, care and specialty retail, over 16 months with the same senior team running their SEO.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Who our ecommerce SEO agency suits best.
✓A great fit if you are
- An ecommerce manager or founder who wants an SEO team that speaks retail
- A store with a real catalogue and categories that have grown over time
- Running Google Ads or Shopping and want SEO and paid planned as one
- Selling across several markets in DACH, the UK, France, North America or the Middle East
- Disappointed by a previous agency and want senior people doing the work this time
✕Probably not a fit if you
- Want to build your own SEO skills. An ecommerce SEO consultant may suit you better
- Want the lowest monthly fee. Senior people cost more than junior ones, and we won't hide that
- Want a separate supplier per channel. We work best when search is planned with your other channels
- Sell one or two products. Our way of working is built for catalogues, not one-page shops
/ Before you choose
Questions to ask any ecommerce SEO agency.
Put these questions to every agency on your shortlist, including us. The answers quickly show whether an agency understands online retail or simply applies general SEO habits to a store.
Who exactly will work on our store?
Ask for names and roles, and whether the people on the call will do the work. A good answer: the senior person you meet runs the account and you can reach them directly.
How do you set category priorities?
Search volume alone is a weak answer. A good agency also asks about margin, stock depth, returns and which ranges the business wants to grow next season.
What happens to sold-out products?
Listen for a clear rule: keep temporarily sold-out pages live with alternatives, redirect discontinued items to the closest match. 'We send them to the homepage' is a red flag.
Will you touch our theme or templates?
Many agencies only recommend. A good answer explains whether they edit templates directly, write developer tickets, or both, and how changes get checked before they go live.
How will you work with our paid team?
If the answer is 'we don't', SEO and Shopping end up competing for the same searches. A good agency uses paid data to choose targets and shares organic wins back.
What will the monthly report show?
Look for organic orders and revenue by page type, not just a rankings chart. Ask to see a sample report, with client details removed, before you sign anything.
Comparing what's in scope rather than who does it? See our ecommerce SEO services.
/ Your options
Which kind of agency fits your store?
Ecommerce SEO agencies come in several shapes, and each suits a different kind of store. Here's an honest picture of the trade-offs.
| Generalist SEO agency | Platform or dev agency | Large retail agency | Perfometrics | |
|---|---|---|---|---|
| Who you speak to | An account manager | A project manager | A pitch team, then account staff | ✓The senior lead doing the work |
| Understands merchandising and stock | Sometimes | Knows the platform, less so search | Usually, with retail specialists | ✓Yes, priorities set with margin and stock |
| Edits your theme or templates | Rarely, recommendations only | Yes, it's their core skill | Through a separate dev team | ✓Yes, or developer-ready tickets |
| Works with your paid team | Separate contracts | Not usually | Often, in different departments | ✓Same team runs paid search and Shopping |
| Best for | Content-led sites | Builds and replatforms | Very large retailers | ✓Growing stores that want senior hands |
/ Questions
Questions about working with us.
What does an ecommerce SEO agency do that a general one doesn't?
Who will actually work on our account?
How do we find the best ecommerce SEO agency for our store?
How does your ecommerce SEO agency work with our developers?
Do you work with our in-house marketing and paid teams?
How often will we hear from you?
Is an SEO agency for ecommerce only useful on Shopify?
Should we hire an agency or an ecommerce SEO consultant?
/ Next step
Meet the team that would run your store.
Paste your store URL below. The senior specialist who would lead your account reviews it personally and writes up an audit within 48 hours. Or skip the form and have a 30-minute call with the people involved.
- The three issues costing your store the most organic revenue
- How we'd split the work between us and your team
- An honest view of whether you need an agency at all
Rather email or call? contact@perfometrics.co · +49 151 10767411
Get your free ecommerce SEO audit
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- Written audit within 48 hours
- Or a 30-minute call with a senior specialist
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