/ Shopify SEO company a long-term partner for Shopify brands
A Shopify SEO company your store can grow with.
A Shopify SEO company for brands that want one partner through theme updates, app changes, new collections and launches. Every change goes into a change log and version control, you own the theme, content and data outright, and you see revenue from search every single month.
Your accounts stay yours from day one. Nothing to hand back if you leave.
Want the full scope? Shopify SEO services: what is included
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
Every theme change logged/ Sound familiar?
SEO gains that quietly disappear.
A Shopify store never stands still. New theme versions, new apps and new collections arrive every month, and each one can undo work nobody wrote down.
A theme update wiped last year's fixes
Your developer installed the new theme version. Custom noindex rules, schema and heading fixes vanished with it, and nobody noticed until organic orders slipped two months later.
Launches go live without SEO
A seasonal collection launched with a placeholder handle, was renamed a week later, then deleted after the sale. Every link it earned now points at a 404.
Nobody can say what changed
Traffic dipped in March. Was it the new reviews app, a template edit or a Google update? Without a change log, every answer is a guess.
Leaving the last company was painful
They owned the Search Console property, kept the content in their own tool and built a custom app under their account. Switching meant starting from zero.
A good long-term partner protects what was built, keeps a record of it, and makes leaving easy.
/ What's included
Inside a year with our Shopify SEO company.
What a long relationship looks like in practice: what happens when, how your store is protected as it changes, and what stays yours no matter what.
Months 1 to 3: the foundation
As your Shopify SEO company, we start by fixing what holds the store back and writing down the baseline. Duplicate paths, tag pages, schema and app weight get sorted, and every change is logged from the very first edit.
Why it matters: a recorded baseline is the only honest way to show, a year later, what the work actually changed.
- Baseline of non-brand clicks, orders and revenue from search
- Theme fixes made in a duplicate theme and logged
- Apps reviewed, leftover code removed
- Collections closest to page one improved first
- Full scope listed on our Shopify SEO services page
- A 12-month roadmap agreed with you in writing
Months 4 to 12: growth
Once the base is solid, the work shifts to growth. New collections where demand exists, content around your trading calendar, links earned through PR and partners, and new markets when you are ready for them.
Why it matters: most of the revenue from SEO arrives after month six, once rankings compound across many collections at once.
- New collections planned around search demand and stock
- Content timed for your peak trading weeks
- Links earned through PR, suppliers and partners
- New markets added through Shopify Markets when ready
- Google Ads search terms guide which collections come next
- A half-year review that resets priorities with you
Launches & theme updates
Most lost Shopify rankings come from ordinary changes, not penalties. We check new theme versions before they are published, review apps before they are installed, and give every launch an SEO checklist.
Why it matters: catching a broken template on a preview costs minutes, while finding it in Search Console months later costs revenue.
- New theme versions compared against our logged customisations
- App installs reviewed for speed and schema conflicts
- Launch checklist: handles, redirects, copy, internal links
- Seasonal collections kept live or redirected, never deleted
- Monitoring alerts when indexed pages suddenly change
- Release checks like those of a technical SEO company
Change log & version control
Every edit we make to your store is written down: what changed, in which template, why, and on what date. If your developer uses GitHub theme sync, changes go through branches and pull requests you can review.
Why it matters: when traffic moves, a dated record lets you link it to a cause within minutes rather than weeks.
- A shared change log, dated and linked to each task
- Theme changes in Git branches when your team uses them
- Before and after notes on every template edit
- Annotations in GA4 and reporting for major changes
- Named duplicate themes kept as restore points
- Readable by your next developer without a briefing
What you own
Everything. The theme code we write, the collection copy, the keyword research, the redirects and the reporting all belong to you. Search Console, GA4 and Shopify are registered to you, and we are simply invited in.
Why it matters: a partner who holds your data or accounts can make leaving expensive, and you should never be in that position.
- Search Console and GA4 verified under your Google account
- Content stored in your Shopify admin, not our tools
- Theme code and snippets yours to keep and change
- Keyword research and roadmaps shared as editable files
- No custom apps registered under our name
- A written handover if you ever move on
/ How it works
How the relationship develops.
Four checkpoints across the first year. At each one you get something in writing and a clear decision to make.
Baseline and access
We record where organic search stands today, get access in your name and ship the first theme fixes.
You get: a written baseline and first fixes live within two weeks of kickoff.
First review
We compare early results with the baseline, check what each fix changed and confirm the plan for the rest of the year.
You get: an honest read on progress and the next quarter's priorities.
Half-year review
Collections, content and links are judged on orders and revenue. What works gets more effort, and what doesn't gets cut.
You get: a refreshed roadmap tied to your trading calendar.
Annual plan
We look back at the full year, flag risks such as replatforming or theme changes, and plan the next twelve months with you.
You get: a year two plan and a clear view of return on SEO.
/ Results
Proof built over 16 months.
SEO pays off over time, so our proof is long term too. These totals come from four ecommerce stores across 16 months, rounded down and shown in total to protect client privacy.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Built for stores that plan ahead.
✓A great fit if you are
- Planning a year ahead and want SEO built into that plan
- Launching new ranges every season and need each launch to rank, not just go live
- Updating your theme or apps often and want someone checking SEO before release
- Burned by lock-in before and want accounts and content kept in your name
- Judging partners on revenue with a monthly report you can show your board
✕Probably not a fit if you
- Need one problem fixed quickly. A Shopify SEO expert engagement suits that better
- Expect a fixed position on Google. No honest company can promise one
- Want to switch suppliers every quarter. SEO pays back over many months, not weeks
- Won't share data from Shopify or GA4. We can't report revenue we can't see
/ Due diligence
How to vet a Shopify SEO company.
Signing up for a year with the wrong partner costs far more than the fees. These checks take an hour or two and work on any Shopify SEO firm you are considering, including us.
Check who owns your accounts
Search Console and GA4 should be verified under your Google account, with the company added as a user. If they suggest setting up properties under their own login, say no.
Ask for a sample change log
A serious company can show you how it records theme edits: date, template, reason, before and after. If nobody keeps one, your next theme update is a gamble.
Ask how they handle theme updates
Strong answer: they compare new theme versions against their documented customisations and test on a duplicate theme before publishing. Weak answer: they will fix things if they break.
Ask for proof you can check
Look for Search Console data with dates, results described as non-brand clicks and revenue, and honest context. Rounded totals are fine for privacy. Unverifiable ranking screenshots are not.
Read the exit terms before signing
Check the notice period, what gets handed over, who owns the content and code, and whether any app or tool stays with them. Agree this in writing up front.
Watch for warning signs
Guaranteed rankings, monthly link packages, content kept in their own platform, or a reluctance to give you admin-level visibility of their work.
Comparing several Shopify SEO companies? Ask each for a sample monthly report too. It shows what they will actually be accountable for.
/ Your options
Who you trust for the long term.
A year of SEO is a real commitment. These are the long-term trade-offs between the usual options.
| In-house hire | Large agency | Freelancer | Perfometrics | |
|---|---|---|---|---|
| Continuity if people leave | Knowledge leaves with them | Team rotation is common | Single point of failure | ✓Change log keeps everything on record |
| Theme updates and launches | Covered if they have time | Often billed as extra projects | Depends on availability | ✓Checked before every release |
| Ownership of accounts and content | Yours | Sometimes held by the agency | Usually yours | ✓Yours from day one |
| Monthly reporting | Whatever you set up | Long decks, ranking-led | Varies | ✓Orders and revenue from search |
| Connected to ads, email and CRO | Depends on your team | Separate teams, separate fees | Rarely | ✓One team, one plan |
/ Questions
Before you commit to a Shopify SEO company.
What does a Shopify SEO company do month to month?
Who owns the work a Shopify SEO company creates?
How do you report results?
What proof can you show?
What happens if we stop working together?
How do you protect our rankings during theme updates?
Company, agency or expert: what's the difference?
How is the work priced?
/ Next step
Start with a clear baseline.
Send your store URL. We review the theme, apps, indexing and organic revenue by hand and send written findings within 48 hours, including what a first year with us would focus on.
- Where your organic search stands today, in plain numbers
- The risks hiding in your theme and app setup
- What a realistic first year of Shopify SEO would cover
Rather email or call? contact@perfometrics.co · +49 151 10767411
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