/ International SEO consultant senior advice, your team builds

An international SEO consultant for your expansion decisions.

An international SEO consultant for teams that can build but need senior judgement. Founder Andrej Zafirov or a senior specialist advises on domain structure, hreflang, market entry and localisation, while your developers, marketers and translators implement. Short sprints or ongoing advice, no full agency retainer needed.

Book a free 30-minute call See engagement formats

You speak with the consultant who would advise you, not a salesperson. If an agency would suit you better, we will say so.

Want the full scope? International SEO services: what is included

Advice from the founder
Organic search, four client stores16 months
0k+clicks from Google
0M+times seen in Google
Month 1Month 8Month 16

Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.

Your team implements
0k+clicks from Google behind our SEO playbook
0M+times seen in Google across four stores
0xdaily clicks for a site using our SEO playbook
0hto your free, written audit before any engagement
Working with brands inUnited KingdomGermanyAustriaSwitzerlandFranceUnited StatesCanadaMiddle East

/ Sound familiar?

Big decisions. No one to ask.

Expansion forces decisions that are expensive to reverse. Most in-house teams face them once every few years, without anyone who has seen the consequences before.

A domain decision you cannot easily undo

Subfolders, ccTLDs or subdomains. Your developers need an answer this sprint, and switching later means a migration across every market.

Hreflang that nobody can verify

Your team set up hreflang from a blog post. Search Console shows odd country data, and nobody internally can tell whether the tags are right.

Translators working without a brief

Your localisation vendor delivers polished copy on time, but nobody told them which terms buyers search for, so the pages read well and rank poorly.

Shopify Markets defaults you are unsure about

Markets is switched on and currencies work, but you are not sure about handles, duplicate collections or the geo-redirect app your team installed.

One senior consultant gives your team clear answers, then checks the work once it ships.

/ What's included

Ways to work with an international SEO consultant.

Pick a format by the question your team is stuck on. Each one ends with written recommendations your team can act on without us.

Domain structure decision sprint

A short engagement for one question: how should your markets be separated? Your international SEO consultant reviews your platform, legal entities, team and markets, then recommends ccTLDs, subfolders or subdomains with a migration path.

Why it matters: this choice shapes every later launch, and a wrong call is usually only fixed by a migration.

What you get
  • Workshop with marketing, development and leadership
  • Options compared for your platform and markets
  • Written recommendation with reasons and risks
  • Migration outline if the structure has to change
  • Redirect and hreflang rules for your developers
  • Deeper input from our technical SEO consultant work
Senior judgementAdvice comes from Andrej Zafirov or an experienced specialist.
Written outputsEach format closes with documents your team keeps.
Your team implementsWe advise, review and verify.
Follow-up questionsAnswered by email while your team builds.

/ How it works

How a consulting engagement runs.

Most engagements follow the same four steps, whether they last two weeks or run as monthly advice.

1Before we start

Scoping call

A 30-minute call to define the decision or problem, who on your team is involved and what a useful outcome looks like.

You get: a written scope and timeline.

2Week 1

Review

We review your site, data and platform setup, and talk to the people who will implement.

You get: a clear picture of constraints and options.

3Week 2

Recommendations

A working session to walk through findings, followed by written recommendations and tickets.

You get: decisions your team can act on straight away.

4Afterwards

Verify

Once your team ships, we check the changes in production and answer follow-up questions.

You get: confidence that the work was done right.

/ Results

The playbook behind the advice.

Consulting advice draws on the same SEO playbook we run hands-on. These totals cover four ecommerce stores in 16 months, not international work alone, and they show the approach in practice.

SEO, across four stores

16 months
0k+

clicks from Google, without paying for a single one

180k+
Wellness
110k+
Lifestyle
29k+
Care brand
2.5k+
Specialty

One of these stores now makes 20 to 30 sales every week from search alone.

14M+times our clients' pages were seen in Google
€80k+yearly revenue from search for one store
2xdaily clicks for a site following our SEO playbook

Our clients' data stays theirs, so we show rounded totals rather than their dashboards.

/ Is this for you?

When a consultant is the right call.

✓A great fit if you are

  • You have developers and marketers who can implement with clear direction
  • You face one big decision such as domain structure or a new market
  • Your translators need direction not replacing
  • You run Shopify Markets in-house and want a second pair of eyes
  • You want senior judgement without a full agency retainer

✕Probably not a fit if you

  • Nobody on your team can implement. Our international SEO agency team does the work for you
  • You need years of rollout managed. An international SEO company partnership fits better
  • You want sign-off on decisions already made. We give honest advice, even when it changes the plan
  • Your traffic collapsed and needs hands-on repair. That calls for fixing, not only advice

/ Consultant or agency?

When to hire an international SEO consultant.

Sometimes a consultant is exactly what you need; sometimes it is money spent on a document. These signals help you decide, whether you work with us, another international SEO expert, or nobody at all.

01

Before you choose a domain structure

This is the highest-stakes decision in international SEO and the hardest to reverse. A few days of senior advice costs far less than a migration two years later.

02

Before you commit a translation budget

Have demand checked in the target market first. Research in the local language can show that a market needs different products, different pages or simply more patience.

03

When Search Console shows the wrong countries

If German clicks land on your UK pages, hreflang or canonicals are likely broken. A consultant can diagnose this quickly and hand your developers a precise fix list.

04

When your team can build but lacks direction

If you have capable developers and marketers, paying an agency to implement may be wasteful. Clear direction and regular review are often enough.

05

When a consultant is not enough

If nobody internally has time to implement, advice becomes a document nobody reads. Then hire a team that does the work, such as our international SEO services.

Good consultants tell you when you do not need them. Expect that honesty from anyone you hire.

/ Your options

Consultant, agency, or vendor add-on?

Teams usually weigh these options when planning expansion. Each one fits a different situation.

Full agency retainer Freelance generalist Translation vendor add-on Perfometrics
Who implements The agency Usually the freelancer The vendor, copy only ✓Your team, with our review
International structure expertise Strong, if senior staff are assigned Varies widely Rarely covered ✓Senior, from the founder or a specialist
Keyword research per market Yes Often translated lists Translated lists ✓Researched per market
Commitment Monthly retainer Flexible Per word ✓A sprint or monthly advice
Best for Teams without capacity Small, single tasks Pure translation work ✓Teams that build and need direction

/ Questions

Questions for an international SEO consultant.

Who is the international SEO consultant I will work with?
Andrej Zafirov, the founder of Perfometrics, or a senior specialist from our SEO agency, depending on the engagement. Either way, the person on the scoping call is the person who advises you. Nobody hands your questions to a junior analyst once the work is agreed.
Which formats can we book an international SEO consultant for?
A structure decision sprint, an hreflang audit with fix plan, market entry research, translator briefing with vendor review, and Shopify Markets setup advice. Each can be booked on its own. Teams that want continuous direction can combine them into monthly advice.
Will you touch our site or code?
Not in a pure advisory engagement: your people make the changes, and we check them. If you later want implementation too, our international SEO agency team can take it on. For one-off technical repairs, for example on Shopify, we can scope hands-on work separately.
When could an engagement begin?
Expect a reply within one business day, with proposed times for a scoping call. The free written audit arrives within 48 hours of your request, so you have something concrete in hand before deciding whether a consulting engagement makes sense for your team.
What does international SEO consulting cost?
Scope drives it: the format, the size of your site and how many markets are involved. A structure sprint is scoped differently from monthly advice. Once we have sent the free audit and spoken through your situation, you get a fixed quote for the agreed format, with no open-ended hours.
Can you review our localisation vendor?
Yes. We review their process and a sample of their output against search data: do they use local keyword briefs, check intent and keep terminology consistent? You get written feedback you can share with them. The goal is to improve the vendor you already have.
Is an international SEO expert different from a consultant?
Often only the label differs. What matters is whether you need advice or hands-on work. A consultant advises your team. For years of rollout and reporting, see our international SEO company page, and for the full done-for-you scope see international SEO services.
Do you advise on markets outside Europe?
Yes. Our clients include brands selling into the Middle East, North America, France, the UK and DACH. For markets in languages we do not work in, we advise on structure and research methods, and your native-speaking colleagues or vendors check the local detail.

/ Keep exploring

Related options.

International SEO services The full done-for-you scope, market by market.Technical SEO consultant Senior advice on architecture, rendering and migrations.Shopify SEO expert Hands-on fixes for Shopify Markets and migrations.

/ Next step

Bring us the hard question.

Tell us the decision you are facing and the markets involved. Within 48 hours, a senior specialist sends you a written audit based on a manual look at your site. Or speak to the founder directly on a 30-minute call.

  • A first view on your structure and hreflang
  • Risks in the decision you are about to make
  • Whether consulting or hands-on help fits better

Rather email or call? contact@perfometrics.co · +49 151 10767411

Get your free international SEO review

Takes about a minute. No cost, no obligation. We reply within one business day.

  • Written audit within 48 hours
  • Or a 30-minute call with a senior specialist
  • Your details are only used to reply to you