/ International SEO agency senior team, based in Berlin
An international SEO agency run by senior specialists.
An international SEO agency where the people who plan your markets also do the work. Senior specialists, no juniors, coordinating your translators, developers and country teams from Berlin, for brands whose customers sit in North America, the Middle East, the UK, France and the DACH region.
From the first call you talk to the senior specialist who would run your account, or to the founder.
Want the full scope? International SEO services: what is included
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
Translators briefed by us/ Sound familiar?
Many markets. Nobody in charge.
When search across countries goes wrong, it is rarely one mistake. It is usually a coordination problem between people who never see the whole picture.
Five vendors, no single owner
A translation agency, a freelancer in France, your developer and a local agency in the UK. Each does its part, and nobody owns how the markets fit together.
One English strategy copied everywhere
The UK plan was translated into German and French, keyword list included. The pages are fluent, and they target searches that local buyers never make.
Hreflang breaks after every release
Your developers ship a new template or market, and the hreflang tags quietly fall out of sync. Nobody catches it until a country's traffic drops.
Juniors after the pitch
The senior people who sold you the engagement disappear after month one. Your markets go to someone learning international SEO on your budget.
One senior team owns how your markets fit together, and coordinates everyone else who touches them.
/ What's included
How our international SEO agency works with you.
The work matters, but so do the people doing it and the way it runs day to day. This is what working with our team looks like.
One senior lead across all markets
Your international SEO agency team is led by one senior specialist who knows every market version of your site. You can also reach the founder, Andrej Zafirov, directly. No account managers relaying messages, no juniors doing the work.
Why it matters: the person who sees all markets at once is the one who spots that a fix in France broke Germany.
- One named lead from audit to reporting
- Direct access to the founder when you need it
- Senior specialists only, no junior hand-offs
- The same people on your account month after month
- Specialists added for links, content or paid search
- Replies within one business day
Choosing which markets come first
Not every country deserves the same effort. We compare search demand, competition, margin and delivery reach per market, then agree with you which markets get built first and which wait.
Why it matters: spreading a budget across eight languages at once usually leaves all eight half finished.
- Demand and competition scored for each market
- Margin and logistics factored into the order
- A clear first, second and third wave of markets
- Paid search data per country used to test demand
- Priorities revisited every quarter
- Full scope on our international SEO services page
Coordinating translators and local teams
Most brands already have translators, a localisation vendor or country managers. We do not replace them. We brief them with local keyword maps, review their drafts for search intent and keep terminology consistent across markets.
Why it matters: translators write good sentences, but without a brief they cannot know which words buyers actually search for.
- Keyword briefs per page, per market
- Terminology lists shared with every translator
- Draft review for intent, not only grammar
- Country managers consulted on local buying habits
- Native review through your team where we lack the language
- Content planning with our SEO content agency team
Working with your developers
We implement on Shopify, WordPress and Webflow ourselves, or write tickets your developers can ship without guessing. Before any release that touches templates, markets or URLs, we check hreflang and canonicals on staging.
Why it matters: most international SEO damage happens in a routine release, not in a deliberate decision.
- Developer-ready tickets with acceptance criteria
- Staging checks before market or template releases
- Hreflang monitored after every deployment
- Shopify Markets changes made directly where possible
- Support from our technical SEO agency specialists
- A change log kept for every market
The weekly and monthly rhythm
You get a shared task board, a monthly report split by country and a call to agree what ships next. Between calls we work in Slack, Teams or email, whichever your team already uses.
Why it matters: a fixed rhythm keeps five markets moving without five separate status meetings.
- Shared board with tasks grouped by market
- Monthly report with clicks and revenue by country
- Monthly call with your team and stakeholders
- Quarterly review of market priorities
- Access set up in your own Search Console and GA4
- Communication in the tools your team already uses
/ How it works
Your first month with us.
How a new international account starts, from the first call to the first fixes in production.
Kickoff call
We meet your marketing lead, your developer and anyone who owns a country, and map who touches which market today.
You get: a clear picture of owners, vendors and access.
Access and audit
Search Console, GA4 and platform access are set up. We then audit every market version by hand.
You get: a written list of issues per country.
First fixes
The most damaging structure and hreflang problems ship within two weeks of kickoff, directly or through your developers.
You get: fixes live, logged by market.
Market plan agreed
We present market priorities and translator briefs, and agree the monthly rhythm with you.
You get: a plan everyone involved has signed off.
/ Results
What the team has delivered.
Results from the SEO playbook our team runs, across four ecommerce stores in 16 months. The totals do not break down by country, so we do not present them as international results on their own.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Who our team works best with.
✓A great fit if you are
- Marketing teams selling in several countries who need one team to coordinate it all
- Brands with translators or country managers who need search direction, not replacement
- Teams without in-house international SEO and no plan to hire for it yet
- Brands that want senior people on the account, not only in the pitch
- Companies entering DACH, the UK or France and want local search knowledge from day one
✕Probably not a fit if you
- Want us to write native copy in ten languages. We brief and review; your translators or vendors write
- Have an in-house team that implements. An international SEO consultant may be enough
- Want one global plan copied everywhere. That is exactly the approach we avoid
- Need offices in every country. We are a senior team in Berlin, not a network
/ Before you choose
Questions to ask any international SEO agency.
Use these before you sign with any international SEO agency, including us. Each one comes with what a good answer sounds like, so you can judge the replies yourself.
Who will actually work on our markets?
Good answer: named people, their seniority and how many accounts they hold. Weak answer: a team page and a promise that seniors oversee juniors. Ask to meet the person who will do the hreflang work.
How do you research a new market?
Good answer: research in the local language against local competitors, with regional variants such as Swiss German handled separately. Weak answer: translating your existing keyword list and checking the volumes.
How will you work with our translators?
Good answer: keyword briefs per page, terminology lists and review of drafts for search intent. Weak answer: they ignore your translators, or insist on replacing them with their own vendor.
How do you stop hreflang breaking after releases?
Good answer: checks on staging and a crawl after each deployment that touches templates or markets. Weak answer: a one-time setup and a report six months later.
Which market would you launch next, and why?
Good answer: a reasoned view based on demand, competition and your margin, with honest uncertainty. Weak answer: every market at once, or whichever market sounds biggest.
What do we keep if we leave?
Good answer: everything, including keyword maps, briefs, reports and access, already in your accounts. Weak answer: hesitation, or tools and data that live only in the agency's accounts.
Compare international SEO agencies on how they answer, not on how many flags their website shows.
/ Your options
Network, local agencies, or a senior team?
A global SEO agency network, separate country specialists and a smaller senior team all have real strengths. Here is how they differ in practice.
| Global agency network | Separate local agencies | Freelancer per market | Perfometrics | |
|---|---|---|---|---|
| Who does the work | Varies by office, often juniors | Senior locally, siloed per country | One person per market | ✓Senior specialists across all markets |
| Coordination between markets | Through account managers | You coordinate them yourself | You coordinate them yourself | ✓One lead coordinates everyone |
| Local language depth | Strong, via local offices | Strong in their own market | Strong in their own market | ✓Local research; native writing by your translators |
| Linked to paid search and CRO | Separate departments | Rarely | Rarely | ✓Same team runs both |
| Contact with decision makers | Account director | The owner, per country | Direct | ✓Direct line to the founder |
/ Questions
What people ask before hiring an international SEO agency.
What does an international SEO agency actually do?
How do we choose an international SEO agency?
Do you write content in every language?
Who will we talk to day to day?
Is an international SEO agency better than a local agency in each country?
Can you work alongside our existing agencies?
What if we want a long-term partner, not just a team?
Do you work with brands outside Europe?
/ Next step
Meet the team before you decide.
Send your website and the countries you sell in. The senior specialist who would run your account reviews every market version and sends a written audit within 48 hours. Or book a 30-minute call with the founder.
- Who owns each market today, and where the gaps are
- Hreflang and structure issues per country
- An honest view of which market to fix first
Rather email or call? contact@perfometrics.co · +49 151 10767411
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- Written audit within 48 hours
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