/ SEO content writing from brief to published page
SEO content writing services that sound like you.
Our SEO content writing services cover the pages themselves: category and product copy, service and landing pages, articles and guides. Each one starts with a brief, is drafted by a writer, edited by a senior lead and checked for facts before it goes live.
Send us one page you're unhappy with. We'll tell you what we'd change and why.
Choosing who to hire? SEO content agency: how we work
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
Keywords placed, never stuffed/ Sound familiar?
It reads fine. It just doesn't work.
Most SEO writing fails quietly. The grammar is fine; the page simply doesn't answer the search, doesn't persuade, or doesn't sound like anyone in particular.
The keyword is there. The answer isn't.
The target phrase appears in every heading, yet the page never says what the searcher came to find out. Readers bounce back to the results and click a competitor.
Product copy pasted from the supplier
The same manufacturer text sits on your page and on twenty other shops. Google picks one version to show, and it is rarely yours.
Service pages written for the team
Internal jargon, a company history and a list of features, but nothing on cost drivers, timelines or what happens after someone gets in touch.
Drafts that read like a chatbot
Long intros, safe generalities and the same five phrases on every page. Buyers notice within a sentence, and so do the AI answers choosing which sources to quote.
We write each page for one search and one reader, then edit until it earns the click.
/ What's included
SEO content writing, page by page.
Different pages do different jobs. Our SEO writing services treat each format on its own terms, with its own structure, length and checks.
Category and product copy
For stores, our SEO content writing services start with collection and product pages. Category intros help shoppers choose; product copy answers the questions that stall a purchase: fit, materials, use, care and delivery.
Why it matters: unique, useful copy is what separates you from every shop selling the same item with the same supplier text.
- Short category intros, with buying advice below the grid
- Product descriptions rewritten from supplier text
- Notes comparing similar products side by side
- FAQ blocks built from real customer questions
- Meta titles and descriptions written to earn the click
- Store context from our ecommerce SEO services
Service and landing pages
A service page has one job: turn a searcher into an enquiry. We write it around the buyer's questions on scope, process, timing and risk, with proof where you have it and a clear next step.
Why it matters: a page that answers objections before the sales call tends to bring fewer, better-qualified enquiries.
- Structure built on the questions your sales team hears
- Proof placed next to the claims it supports
- Calls to action that guide without hard selling
- Industry or location variants that aren't copy-paste
- Landing pages matched to your paid search ads
- Lead-focused pages for B2B SEO agency clients
Articles and guides
Articles and guides reach buyers earlier, while they're still researching. We write them to answer the question fast, go further than the pages already ranking, and link through to the page that sells.
Why it matters: a guide that never links to a commercial page brings visitors who leave without seeing what you offer.
- How-to guides, comparisons and buying guides
- The direct answer in the first two sentences
- Original examples, screenshots or data where they help
- Named authors with real credentials
- Internal links planned in the brief, not added later
- Updates to existing articles instead of near-duplicates
Keywords without stuffing
A writer's job is to cover the topic the way searchers think about it. The main phrase goes in the title, the opening lines and a heading; related terms appear where the reader needs them, never to hit a density target.
Why it matters: search engines read topics and meaning, so a page repeating one phrase ranks worse and reads worse than one that covers the subject properly.
- One main search per page, agreed in the brief
- Related terms and questions taken from the results page
- Headings written for readers who scan
- No keyword density targets, ever
- Title tags and meta descriptions written by hand
- Checks that a new page won't compete with an old one
AI tools and human editing
We use AI tools where they save time: summarising research, suggesting outlines, spotting gaps. A person writes or rewrites every sentence, a senior editor checks it, and every fact has a source you can see.
Why it matters: unedited AI text repeats what already ranks, and now and then states things that are simply wrong.
- Clear disclosure of where tools were used
- Human drafting and a senior edit on every page
- A source for each fact, figure and claim
- Your expert's sign-off on technical content
- Tracked changes so you see every edit
- Planning and refreshes in our SEO content services
/ How it works
From brief to published page.
Every page follows the same four steps. Here is what happens at each one and what you get to see.
Brief
Target search, reader, intent, outline, questions to answer, sources, internal links and a length range, agreed with you before any writing.
You get: a brief you can read in five minutes and approve.
Draft
The writer researches, interviews your expert where needed and drafts against the brief, in the voice your style guide sets.
You get: a complete first draft, not an outline.
Edit
A senior editor checks facts, intent, structure, links and voice, then sends the draft to you with tracked changes.
You get: a page ready for your sign-off.
Publish
We publish on Shopify, WordPress or Webflow, or hand over formatted copy, then watch indexing and rankings.
You get: a live page, tracked from day one.
/ Results
Writing that earns clicks.
The figures below are totals across four ecommerce stores over 16 months, with writing as one part of a wider SEO playbook that also covered technical fixes and links.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Who our writing is for.
✓A great fit if you are
- A team with a keyword plan that needs the pages written well
- An online store with supplier text on hundreds of products
- A service business whose pages don't answer buyers' questions
- A marketing lead tired of rewriting freelance drafts
- A brand publishing in English for any of its markets
✕Probably not a fit if you
- Need copy in German or French. We write in English only
- Want pages by the thousand. We write fewer pages and edit each one properly
- Want a full content strategy first. Start with our SEO content services instead
- Expect copy to rank on its own. Pages need a sound site too; see our technical SEO services
/ Before anyone writes
What a good SEO writing brief contains.
Whether you hire us, a freelancer or your own team, the brief decides most of the result. Run through this checklist before any writer starts on a page.
One target search and its intent
Name the main phrase and what the searcher wants: to buy, compare or learn. Look at the current top results first; if they are all product grids, an essay will not rank.
The reader and their next step
Who lands on this page, what they already know, and what you want them to do after reading. Every section should move them toward that action.
Questions the page must answer
Pull them from the People also ask box, your support inbox and sales calls. A page that answers real questions beats a longer page that doesn't.
Sources and expert input
List the facts that need a source and the person who can confirm them. Writers fill gaps with guesses when nobody tells them where the truth lives.
Internal links in and out
Say which commercial page this one should link to and which existing pages should link back. Links promised for after publishing are usually forgotten.
A length range, not a word count
Set a range based on what ranks and what the topic needs. Fixed word counts produce padding, and padding pushes the answer further down the page.
Want a team that writes the briefs as well as the pages? That is how our content agency works.
/ Your options
Freelancer, AI tool, or edited writing?
SEO copywriting services come in many shapes, and each suits a different budget and risk level. Here is a fair comparison of the usual options.
| Freelance copywriter | AI writing tool | Content mill | Perfometrics | |
|---|---|---|---|---|
| Brief | Often supplied by you | A prompt | A keyword and word count | ✓Written and agreed before drafting |
| Subject research | Varies by writer | Whatever the model knows | Light | ✓Sources, plus your experts |
| Editing | Self-edited | None | A proofread | ✓Senior edit on every page |
| Turnaround | Depends on availability | Instant | Fast | ✓Steady, agreed with you |
| Cost | Per piece | Lowest | Per word | ✓Fixed quote after the free audit |
/ Questions
Questions about the writing.
What do SEO content writing services cover?
How are SEO content writing services priced?
Do you write with AI?
How do you use keywords without stuffing?
Can you rewrite our existing pages?
Can you write product descriptions for a large catalogue?
Do you write in German?
Who writes, and will it be the same people?
/ Next step
Send us a page you'd like rewritten.
Share your website and the pages that matter most. A senior specialist reads your copy line by line, and written notes reach you within 48 hours, showing what to rewrite first. Prefer to talk? Book a 30-minute call.
- Pages where the copy misses the search intent
- Supplier or thin text that needs rewriting
- Notes on how we'd restructure your weakest page
Rather email or call? contact@perfometrics.co · +49 151 10767411
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- Written audit within 48 hours
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