/ SaaS SEO agency for B2B software teams
A SaaS SEO agency that speaks product.
Hiring a SaaS SEO agency means letting outsiders write about your product. Ours is a senior team, led by founder Andrej Zafirov, that learns the product first, then builds the feature, integration and alternative pages your buyers search for, and reports in sign-ups and demos.
You talk to the people doing the work, from the first call onward. If SEO isn't your best channel yet, we'll tell you.
Want the full scope? SaaS SEO services: what is included
Illustrative growth curve. The totals are real, rounded down.
Reported in sign-ups and demos/ Sound familiar?
Your last agency wrote blogs. Nobody signed up.
Most agencies were built for online shops or local businesses. Put one on a software account without a real B2B SaaS SEO agency mindset and the same symptoms appear.
Writers who never logged into the product
Articles read like a summary of competitor blogs, because nobody on the agency side ever opened a trial account or watched a demo.
A retainer counted in posts per month
The contract measures articles delivered. Feature, integration and alternative pages, the ones closest to a sign-up, never make it into the plan.
Your stack is a black box to them
The marketing site runs on Webflow, Next.js or a headless CMS, and the agency can only send a spreadsheet of issues nobody owns.
Reports that stop at traffic
Dashboards show sessions and keyword positions. Nobody can say which pages produced trials, demo requests or paying accounts last quarter.
With us, the people who pitch your SaaS SEO are the people who do it.
/ What's included
Who works on your account.
Every software account gets the same senior roles. Each has a clear job, a named contact on your side, and work you can follow in a shared tracker.
The strategy lead
One senior lead owns your SaaS SEO agency account from the first call. They set priorities with your head of growth, run the monthly review, and are the person you message when pricing, positioning or the roadmap changes.
Why it matters: a single owner stops the plan drifting when your product, team or messaging shifts mid-quarter.
- Founder Andrej Zafirov involved in strategy and reviews
- One named lead, not an account manager relay
- Priorities agreed in writing with your growth team
- Plan reset when pricing or positioning changes
- The same person on every call, from audit onward
- Full deliverables on our SaaS SEO services page
Writers who learn the product
Before drafting a feature or alternative page, our writers get a trial login, watch a demo recording and read your sales call notes. They write for an evaluator comparing three tools, not for a keyword tool.
Why it matters: software buyers can tell within a paragraph whether the writer has actually used the product.
- Feature and use-case pages written from real workflows
- Alternative-to and 'vs' pages with fair, dated tables
- Integration pages that include actual setup steps
- Interviews with your product managers and support team
- Screenshots and short clips captured from the live product
- Every draft reviewed by your product marketer
Technical SEO for modern stacks
Marketing site, app and docs often live on different systems. Our technical specialist checks what Google renders on each, works in Webflow or WordPress directly, and writes tickets your engineers can pick up for Next.js or headless builds.
Why it matters: a client-side rendered page or an open staging subdomain can quietly undo months of content work.
- Rendering checks for React, Next.js and Nuxt front ends
- Subdomain or subfolder decisions for blog, docs and app
- Tickets with acceptance criteria for your engineers
- Programmatic templates reviewed before any launch
- Release checks after major site changes
- More on our technical SEO services
Analytics and sign-up tracking
Our analytics specialist connects organic landing pages to trial starts, demo bookings and, where your data allows, paid conversions. Data flows into GA4 and your CRM, such as HubSpot or Salesforce, so attribution holds up in a board meeting.
Why it matters: if you can't show which pages create pipeline, SEO is the first budget cut when a quarter gets tight.
- Sign-up and demo events tracked across site and app domain
- Organic source passed into HubSpot, Salesforce or your CRM
- Mixpanel or Amplitude data joined where possible
- A consent setup that respects GDPR
- Monthly figures by landing page, not just by channel
- Activation and paid plans followed where data allows
One team across paid and organic
The same team can run your Google Ads, LinkedIn Ads and conversion work. Paid terms that already convert to trials tell our SEO people which pages to build first, and organic wins cut what you pay per click.
Why it matters: software keywords are expensive, so paid data shows which searches deserve organic investment.
- Converting paid search terms used to set SEO priorities
- Competitor bidding planned alongside alternative pages
- Landing page tests shared between paid and organic
- Sign-up and demo pages improved with CRO
- Less paid spend on searches you already win
- Shared playbook with our B2B SEO agency team
/ How it works
Your first six weeks with us.
How a new software account gets started, who you'll meet, and what access we need from you along the way.
Kickoff and access
A 60-minute call with your growth and product leads. We get access to Search Console, GA4, your CMS, a trial account and recent sales call notes.
You get: a shared tracker and a named owner for every task.
Product immersion
Our team uses the product, maps features, integrations and competitors, and checks which searches already bring sign-ups. First technical fixes ship within two weeks of kickoff.
You get: a page map ranked by how close each page sits to a trial.
First pages
Alternative and core feature pages are drafted, reviewed by your product marketer, then published in your CMS or handed to engineering.
You get: the first pages that tool-comparing buyers will land on.
Rhythm set
Tracking is verified end to end and the monthly review is booked. From here, work runs in two-week cycles visible in the tracker.
You get: a steady cadence and a report tied to sign-ups.
/ Results
Proof from B2B lead generation.
To be clear: this is not a software client. It is a B2B services business where we ran search together with paid media and conversion work as one programme. The same senior team and the same focus on leads would run your account.
B2B services company
Lead generationmore inbound leads in two years
And this year already beat last year, with a quarter still to go.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Who our SaaS SEO agency works best for.
✓A great fit if you are
- A B2B SaaS company with paying customers and a clear category
- A growth team without an SEO lead that wants senior people, not another hire to manage
- Selling through trials, freemium or demos you can track from the first visit
- Running Google or LinkedIn Ads and paying more per click every year
- Willing to share product access a trial login, demos and an hour a month with product
✕Probably not a fit if you
- Still pre-launch. Positioning and first customers come before search
- Want a content mill. We publish fewer, better pages tied to sign-ups
- Need advice, not hands. A SaaS SEO consultant suits teams that implement themselves
- Expect sign-ups from SEO this quarter. It usually takes 3 to 6 months to show
/ Before you choose
Questions to ask any SaaS SEO agency.
Sales calls with SaaS SEO agencies tend to sound alike. These questions separate teams that understand software buyers from those that will send a blog calendar. Each comes with what a good answer sounds like.
Who will write our feature pages?
Ask for names and samples, not a process slide. A good answer: a named writer who will use your product, interview your team, and can show a feature or comparison page they wrote for another software product.
How will you measure success?
If the answer is rankings and traffic, keep looking. A good answer covers trial starts, demo requests and ideally paying accounts by landing page, and explains how that data travels from your site into your CRM.
What would you build first, and why?
A strong answer names page types that sit near a sign-up: alternative-to pages, core feature pages, integration pages. Weak answers open with a fifty-post blog calendar or a pile of glossary terms.
Can you work inside our stack?
Ask what they can publish themselves in Webflow, WordPress or your headless CMS, and what goes to engineering. A good answer includes tickets with acceptance criteria and a check once each change is live.
What's your view on programmatic pages?
Be wary of anyone promising thousands of pages in month one. A good answer explains how they test demand, what unique data each page needs, and how they launch in batches while watching indexing.
What happens to our work if we leave?
Everything should stay with you: content, CMS access, Search Console, analytics and the keyword map. Our SaaS SEO company page covers ownership and exits in detail.
Ask us the same questions. We'd rather you choose well than choose quickly.
/ Your options
Content agency, generalist, or us?
Not every SEO agency for SaaS is built for the same job. Here's a fair look at where each type fits.
| Content agency | Generalist SEO agency | Freelance consultant | Perfometrics | |
|---|---|---|---|---|
| Who does the work | Writers, often new to your market | Account managers plus junior staff | One senior person | ✓Senior specialists, founder-led |
| SaaS page types | Mostly blog posts | Sometimes | Often, as advice | ✓Feature, integration and alternative pages built |
| Works in your site and stack | Delivers documents | Usually recommends | Rarely implements | ✓Publishes in your CMS or writes tickets |
| Reports on | Articles and traffic | Rankings and traffic | Whatever you set up | ✓Sign-ups, demos and pipeline |
| Paid search and CRO alongside | No | At extra cost | No | ✓Same team, one plan |
/ Questions
Questions about working with our team.
Who actually works on our account at your SaaS SEO agency?
How is a SaaS SEO agency different from a general SEO agency?
How much time does our team need to give?
Can you work with our in-house engineers and designers?
Should we hire a SaaS SEO agency or a consultant?
What exactly is included in the work?
How do you report to our leadership team?
Can you run SaaS SEO for teams outside Germany?
/ Next step
See what your product could earn in search.
Send us your site and two or three competitors. One of our senior specialists goes through it personally, and your written SaaS SEO audit arrives within 48 hours. Rather talk first? Book a 30-minute call with the team.
- The sign-up pages you're missing, ranked by intent
- Technical issues on your marketing site and docs
- Who on our team would work with you, and how
Rather email or call? contact@perfometrics.co · +49 151 10767411
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