/ Local SEO agency for multi-location and service-area brands
The local SEO agency your branches can work with.
A local SEO agency is only as good as the people touching your profiles. Ours are senior specialists, led by founder Andrej Zafirov, who work directly with your marketing lead and your branch managers to keep every Google Business Profile, review and location page in shape.
From the first call, the person you speak to is the person editing your profiles. No account managers relaying messages.
Want the full scope? Local SEO services: what is included
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
One playbook for every branch/ Sound familiar?
Fifty profiles. Nobody in charge.
Local search gets messy once several people, branches or agencies touch it. These are the situations we hear about most from teams looking for a new local SEO agency.
Nobody knows who owns the profiles
A former employee set them up, an old agency holds the login, and head office can't change opening hours without filing a ticket with Google support.
Branch managers edit things on their own
Someone adds a keyword to the business name or swaps a category on a whim. Google suspends the listing, and you hear about it from a customer.
Reviews pile up without replies
Each branch thinks head office answers them. Head office thinks the branches do. Meanwhile a one-star review sits unanswered at the top of your profile for months.
Your last agency only sent screenshots
Monthly PDFs of rankings checked from one postcode, a vague list of tasks, and no idea which branch actually brought in calls or bookings.
A good local SEO agency gives every location one owner, one routine and one report. That's how we run it.
/ What's included
How we work with your team.
Local SEO is half marketing, half operations. These are the people and routines behind our work, and how they fit into the way your business already runs.
One senior lead, the founder within reach
As a local SEO agency we stay small on purpose. One senior specialist leads your account from audit to reporting, and our founder, Andrej Zafirov, stays involved in strategy. You are never handed to a junior after the pitch.
Why it matters: the person who audited your locations remembers why each change was made, which saves months of re-explaining.
- A named senior lead for your whole account
- Direct access to the founder for strategy questions
- A shared Slack or Teams channel, or plain email
- Replies within one business day
- A monthly call with the same people every time
- No account managers passing messages back and forth
Your profiles stay yours
We ask for manager access to your Google Business Profiles, Search Console and GA4. You stay the primary owner of everything. If we ever part ways, you remove us in a minute and nothing breaks.
Why it matters: agencies that take primary ownership of listings can hold a business hostage, and recovering a profile through Google support takes weeks.
- Manager access only, you keep primary ownership
- Business Profile groups set up for clean multi-branch access
- A shared log of who can edit what
- Old agency and ex-employee access cleaned up
- Bing Places and Apple Business Connect under your account
- Tracking numbers and UTM links documented for you
Working with people on the ground
Your branch staff know things we can't see from Berlin: new services, renovations, parking changes, the regulars who'd happily leave a review. We give them a short routine and an easy way to pass updates to us.
Why it matters: fresh photos and accurate details from each branch are what keep a profile active and trusted.
- A one-page local playbook for branch managers
- Review request cards and QR codes for the counter
- A simple form for branches to send photos and news
- Reply guidelines so every branch sounds like your brand
- Short video onboarding for new branch staff
- Alerts to the branch when a negative review lands
Head office, franchisees and clear rules
Franchises and groups need clear lines: what head office controls, what each location may change, and how new openings are added. We write those rules down and apply them across every profile and page.
Why it matters: one well-meant edit by a franchisee can undo months of consistent naming and categories across the group.
- A naming and category standard for every location
- An approval step for edits proposed by franchisees
- Templates for openings, closures and temporary moves
- A crawlable store locator linked to each profile
- Monthly checks for unwanted Google-suggested edits
- Reporting by location, region and franchise owner
Local SEO next to your ads and website
We're a local SEO marketing agency that also runs Google Ads, paid social, CRO and analytics. Your location ads, booking flow and local SEO are planned together, so branches needing paid support get it while organic visibility builds.
Why it matters: a branch that's invisible in the map pack can still fill its calendar with ads while SEO catches up.
- Location assets in Google Ads linked to your profiles
- Local awareness campaigns on Meta for new openings
- Booking and call buttons tested for conversion
- Call tracking that keeps your listed details consistent
- GA4 reports that combine paid and organic by branch
- Ask about our wider SEO agency work
/ How it works
Your first month with us.
Most early work is about people and access. Here's how the first weeks run, and who does what.
Kickoff call
You meet your senior lead and, usually, Andrej. We agree goals per location, who on your side approves changes, and how branches reach us.
You get: a named contact on both sides and a shared channel.
Access and audit
We untangle who owns which profile, remove stale access, and audit every location's profile, page and ranking grid.
You get: a written audit with fixes ranked by location.
Branch onboarding
Branch managers get the playbook, review cards and update form. The first profile fixes go live within two weeks of kickoff.
You get: branches that know what to do and why.
Monthly rhythm
Fixes, page updates and review replies run weekly. Once a month we meet, show results per branch and agree what changes next.
You get: one report, one call, one list of next steps.
/ Results
Proof from our SEO work.
To be straight with you: we earned these numbers on SEO for four online stores, not for local businesses. The same senior people and the same disciplined process run our local SEO agency work.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Who we're the right local SEO agency for.
✓A great fit if you are
- A brand with several locations that needs every branch run the same way
- A franchise or group where head office and owners share control
- A service-area business covering several towns or districts
- A marketing team without a local SEO lead that wants senior people to own it
- Ready to involve branch staff in reviews, photos and updates
✕Probably not a fit if you
- Want fake or bought reviews. We won't do it, and Google removes them anyway
- Want keywords added to your business name. It's a common cause of suspensions
- Have one shop and a small budget. Our SEO services for small businesses fit better
- Only need one broken listing fixed. A local SEO expert engagement suits that
/ Before you choose
Questions to ask any local SEO agency.
Most local SEO agencies sound alike on a sales call. These questions separate the ones who do careful work from the ones reselling listings packages. Ask them of us too.
Who will be the primary owner?
Good answer: you are, and the agency takes manager access. Any agency that wants to own your listings creates a problem you'll only discover when you try to leave.
Will you add keywords to our name?
Good answer: no. Your Business Profile name should match your signage and registration. Keyword-stuffed names can rank briefly, then attract competitor edits or a suspension.
How will you get us reviews?
Good answer: by asking every customer at the right moment, with no incentives and no filtering of unhappy customers. Bought reviews or review swaps are an instant red flag.
How do you track map rankings?
Good answer: on a grid of points around each location, repeated over time. A single rank checked from the agency's own office tells you almost nothing about what customers see.
Who writes our location pages?
Good answer: a writer working from facts your branches supply, with unique detail on every page. If they plan dozens of near-identical pages, expect most to stay unindexed.
Who exactly works on our account?
Good answer: named people, with their experience, whom you'll speak to every month. If the senior person from the sales call vanishes after signing, the quality usually goes with them.
If an agency hesitates on the first two questions, keep looking.
/ Your options
Freelancer, network agency, or us?
Different set-ups suit different businesses. Here's how they compare on the day-to-day work.
| Solo freelancer | Large network agency | In-house coordinator | Perfometrics | |
|---|---|---|---|---|
| Who handles your profiles | The freelancer, when available | Often a junior account team | One person, often part-time | ✓Senior specialists, named upfront |
| Working with branch staff | Rarely in scope | Through account managers | Yes, but without SEO depth | ✓Playbook, training and an update form |
| Multi-location rules | Hard to cover alone | Standard templates | Depends on experience | ✓Written standards for your brand |
| Ads, CRO and analytics | Usually separate | Separate teams, extra fees | Separate hires | ✓Same team, one plan |
| Cost | Lowest | Highest, long contracts | Salary plus tools | ✓Quoted after the free audit |
/ Questions
Questions about working with us.
What does a local SEO agency actually do each month?
Who from your local SEO agency will we work with?
How involved do our branch managers need to be?
How do you work with franchise owners?
Can you work alongside our other agency?
How do we choose between local SEO agencies?
Are you a local SEO agency only for Berlin businesses?
/ Next step
Meet the people who'd run your locations.
Send your website and a list of your locations. A senior specialist audits them by hand and sends a written review within 48 hours, along with the names of who would work on your account. Or book a 30-minute call.
- Who owns each of your profiles today, and what to fix
- The branches losing the most visibility in the map pack
- How we'd split the work between your team and ours
Rather email or call? contact@perfometrics.co · +49 151 10767411
Get your free local SEO audit
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