/ AI SEO agency senior, joined-up, honest about limits
The AI SEO agency that shows its working.
Choosing an AI SEO agency is hard when the field is young and everyone claims expertise. We are a senior, founder-led team that tests what AI assistants say about you, combines SEO, content and PR to change it, and tells you plainly what is known and what is still guesswork.
The first call is with a senior specialist who would work on your account, not a salesperson.
Want the full scope? AI SEO services: what is included
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
SEO, content and PR in one team/ Sound familiar?
Everyone sells AI search. Few can show it.
A new AI search optimisation agency seems to appear every week. When brands come to us after hiring one, these are the problems we hear about most.
Promised top spots in ChatGPT
Agencies sell rankings in ChatGPT answers. There are no fixed positions to rank for, answers change between runs, and nobody controls what a model says.
An AI content farm in disguise
Some GEO offers really mean hundreds of AI-written pages. Thin, unoriginal pages are what Google's scaled content abuse policy targets, and AI tools rarely cite them.
Three teams who never talk
Your SEO agency, content writers and PR firm each chase AI visibility separately, with different goals and different reports, so nobody owns the result.
Screenshots instead of measurement
A cherry-picked ChatGPT reply in the monthly deck. No fixed prompts, no competitor comparison, and nothing you could repeat to check it yourself.
We run AI search as one team, measure it the same way every month, and say so when the evidence is thin.
/ What's included
How our AI SEO agency works.
AI search sits across SEO, content and PR. Here is how we organise the people and the work so those parts pull in one direction, and where your team fits in.
How we test what AI says about you
Our AI SEO agency starts every account with a prompt study. We build a fixed set of questions from your sales calls, reviews and search data, then run each one several times across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews.
Why it matters: answers vary between runs, so only repeated testing separates a real pattern from a lucky screenshot.
- Prompts drawn from real buyer language, not keyword tools
- Each prompt run several times on every engine
- Logged-out, location-aware testing where engines allow it
- Mentions, citations and linked sources recorded separately
- Competitors tracked on exactly the same prompt set
- The full prompt log shared, so you can rerun it
SEO, content and PR in one team
AI citations depend on three things working together: pages AI can crawl and quote, consistent facts about your brand across the web, and mentions in sources AI trusts. One senior team plans all three.
Why it matters: a quotable page with no outside mentions, or great PR pointing at an unreadable page, rarely gets cited.
- Technical SEO for crawler access, rendering and schema
- Content specialists who rewrite pages answer-first
- Outreach from our link building agency team for trusted mentions
- Entity work across profiles, directories and Wikidata
- Paid search data used to find questions that convert
- One plan, one lead, one set of numbers
Who you deal with
A senior specialist leads your account and is your main contact. Founder Andrej Zafirov reviews strategy and is reachable directly. Nobody junior runs prompts or writes content in the background.
Why it matters: AI search shifts month to month, and judging which signals to trust comes from experience, not a checklist.
- One named senior lead from the first call
- Direct access to the founder for strategy questions
- Senior specialists for technical, content and outreach work
- Regular calls with your marketing or content lead
- Shared docs or your own project tools for approvals
- Clients across DACH, the UK, France and North America
How we separate signal from noise
We treat AI search work as a series of experiments. When we change a page or earn a mention, we log the date, then watch the same prompts over the following weeks. What repeatably moves citations gets scaled; the rest gets dropped.
Why it matters: the field changes too fast for fixed playbooks, so you need a team that learns from your data, not last year's blog posts.
- A change log tying each fix to a date
- Before and after comparisons on fixed prompts
- Clear labels: measured, likely, or still unknown
- Findings shared, including the tests that failed
- Approach adjusted as engines change how they cite
- No invisible prompts or cloaked text for AI bots
What we need from you
The strongest AI visibility comes from material only you have: real expertise, product facts, customer data and opinions. We interview your experts, check facts with your team and agree who approves changes, so content stays accurate.
Why it matters: AI tools favour first-hand, specific sources, and that kind of detail can't be invented by an agency.
- Access to Search Console, GA4 and your CMS
- Time with the people who know your product best
- A named approver for content and brand facts
- Your list of competitors and key buyer questions
- Feedback from sales or support on what buyers ask
- Scope and deliverables as set out in our AI SEO services
/ How it works
Working with us, week by week.
How a new engagement with our team starts, who does what, and what you will see along the way.
Kickoff and prompts
We meet your team, agree the buyer questions that matter, list competitors and set up access to your tools.
You get: an agreed prompt set and a named lead.
Baseline study
Each prompt runs several times per engine. Meanwhile we review your pages, how the web describes your brand, and which publications AI already quotes in your market.
You get: a written baseline with the first fixes ranked.
Joint workstreams
Technical, content and outreach work runs in parallel: crawler access, answer-first rewrites of priority pages, and outreach for mentions in trusted sources.
You get: visible changes, each logged against a date.
Review and adapt
Monthly reviews compare the same prompts, AI referral traffic and AI Overview presence. We scale what works and stop what doesn't.
You get: a share of AI answers you can track and explain.
/ Results
No inflated AI numbers. Just the base.
Any agency quoting precise citation gains is measuring something unstable. Our proof is the search foundation that AI answers draw on: classic SEO for four ecommerce stores, 16 months of work.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
An AI SEO agency for careful brands.
✓A great fit if you are
- A brand buyers shortlist through AI especially for "best", "vs" and "alternative to" questions
- Running SEO, content and PR separately and want one team pointing them at AI answers
- Sceptical of AI search hype and want evidence rather than promises
- Comfortable with experiments and patient enough to judge trends over months
- Selling across several markets where AI answers differ by language and country
✕Probably not a fit if you
- Want a guaranteed ChatGPT mention. No agency controls a model's answers, including us
- Want hundreds of AI-written pages. That's a spam risk, not a strategy
- Have a site Google struggles to crawl. Start with technical SEO services first
- Need leads from search this month. Google Ads will get you there sooner, and we manage those as well
/ Before you choose
Questions to ask any AI SEO agency.
AI search is young, so expertise is hard to verify. These questions help separate a careful AI SEO agency from one repackaging old tactics. A good answer admits uncertainty; a weak one sells certainty.
How do you measure AI visibility?
Good answer: a fixed set of real buyer prompts, run repeatedly across several engines, with mentions and citations tracked against competitors over months. Weak answer: a screenshot of one ChatGPT reply, or a single 'AI score' with no method behind it.
What will you actually change?
Good answer: named pages, schema, profiles and outreach targets, each logged with a date. Weak answer: 'we optimise your brand for LLMs', with no list of deliverables you could check afterwards.
Can you guarantee a ChatGPT recommendation?
The only good answer is no. Models change, answers vary between runs, and no GEO agency has a back door. A guarantee tells you the agency either misunderstands the field or hopes you do.
Do you mass-produce AI content?
Ask how pages get written and who checks the facts. Mass-produced AI pages risk Google's scaled content abuse policy and add nothing AI tools need to cite. Expect human editing and first-hand detail.
How does this fit with classic SEO?
Good answer: AI search builds on crawlable, trusted pages that already rank. If an agency says GEO replaces SEO, ask how AI tools find their sources. Our AI SEO services page shows how the two fit together.
What don't you know yet?
A credible agency will tell you plainly: how training data shapes answers, how each engine weights sources, how stable citations really are. If they claim to know everything, they are guessing with confidence.
Ask all six on the first call. How an agency handles the last question tells you the most.
/ Your options
GEO specialist, SEO agency, or one team?
Each option brings part of what AI search needs. The real question is who connects the parts.
| AI-only GEO agency | Classic SEO agency | PR firm | Perfometrics | |
|---|---|---|---|---|
| Measures AI answers | Yes, often with its own tools | Rarely | No | ✓Yes, fixed prompts run repeatedly |
| Fixes the site itself | Content only, usually | Yes, for Google | No | ✓Yes, technical and content |
| Earns trusted mentions | Sometimes | Sometimes, through links | Yes, it's the core job | ✓Yes, planned with SEO targets |
| Honest about uncertainty | Can oversell | Often ignores AI | Not their focus | ✓Findings labelled measured or unknown |
| Who you talk to | Varies | An account manager | A PR account lead | ✓The senior lead doing the work |
/ Questions
Hiring an AI SEO agency: common questions.
What does an AI SEO agency do?
How do I choose an AI SEO agency?
Is a GEO agency different from an AI SEO agency?
Who will work on our account?
How do you work with our content and PR teams?
Do you also run classic SEO?
How quickly does an AI search agency show progress?
Do you cover AI search in other countries?
/ Next step
See what AI says about you today.
Send us your site and a handful of questions buyers ask you. The senior specialist who would lead your account runs them through ChatGPT, Perplexity, Gemini and AI Overviews, looks over your site personally, and writes up the results within 48 hours. Or book a 30-minute call.
- Which AI tools mention you, and which name competitors instead
- Where wrong facts about your brand are likely coming from
- The first changes we would make, and who on our team would make them
Rather email or call? contact@perfometrics.co · +49 151 10767411
Get your free AI visibility audit
Takes about a minute. No cost, no obligation. We reply within one business day.
The form didn't load. Email us at contact@perfometrics.co or call +49 151 10767411, and we'll reply within one business day.
- Written audit within 48 hours
- Or a 30-minute call with a senior specialist
- Your details are only used to reply to you