/ Link building agency senior people on every pitch
The link building agency where seniors do the outreach.
Hiring a link building agency means trusting strangers to email journalists in your name. Ours is founder-led and senior only: the person who researches your angles also writes the pitches, handles the replies and reports every link. You can reach the founder, and you approve outreach before it goes out.
You'll speak to a senior specialist from the first call, not a sales rep.
Want the full scope? Link building services: what is included
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
You approve every outreach/ Sound familiar?
You can't see who's pitching.
With most link building agencies, the person on the sales call is not the person who emails editors in your name. These are the complaints we hear most from teams who have hired one.
Your brand, pitched by someone you never met
Outreach gets handed to junior staff working from templates. Editors spot it instantly, and your company name ends up on their ignore list.
A price list dressed up as a service
Rate cards per link, 'DR 50+' bundles and guaranteed counts. That is buying placements from a network, which Google's spam policies call a link scheme.
Weeks of silence, then a spreadsheet
No word on which angles worked, which outlets replied or why. Just a list of URLs at month end, half of them on sites nobody reads.
Nobody checked with you first
Pitches go out with claims you never approved, quotes from people who never said them, or angles that clash with your own PR team's plans.
With us, the person you talk to is the person doing the work, and nothing goes out in your name without your sign-off.
/ What's included
How our link building agency works with you.
Five parts of the collaboration, from who researches your angles to how you sign off on outreach. This is the day-to-day reality, not the pitch-deck version.
Senior specialists, start to finish
Our link building agency has no junior outreach desk. One senior specialist owns your account, finds the angles, writes and sends the pitches, and follows up with editors personally. Founder Andrej Zafirov stays reachable for strategy questions.
Why it matters: editors reply to people who understand the story, and templated outreach burns contacts you can't win back.
- One named lead who knows your brand and market
- The same person from first audit to monthly review
- Founder-led, with direct access to Andrej Zafirov
- Specialists who also run SEO, so links match targets
- Pitches written from scratch for each outlet
- Follow-ups handled by whoever sent the pitch
How campaigns are researched
Before anyone is pitched, we study your market: what journalists in your space covered this quarter, which competitors earned coverage and why, and which of your data or expertise could fill a gap.
Why it matters: most failed outreach fails at the idea stage, long before the first email is sent.
- Recent coverage in your niche reviewed outlet by outlet
- Competitor backlinks studied to see which angles worked
- Interviews with your founders, buyers or product people
- A shortlist of angles scored for news value and fit
- Data sources identified inside your own business
- Target pages taken from our link building services scope
How pitches get written
Every pitch is short, specific and written for one editor's beat. We reference their recent work, offer something useful such as data, an expert or an image, and never open a cold email by asking for a link.
Why it matters: editors delete generic pitches in seconds, while a good one can become a relationship that earns links for years.
- Subject lines written for the editor, not for open rates
- One pitch per outlet, no mass mail merges
- Expert quotes cleared with the person quoted
- Images and data ready to use, with credit terms
- One polite follow-up, then we move on
- Fast answers when a journalist asks for more
What you sign off
You stay in control of what is said in your name. Angles, target outlets, quotes and any data we publish go to you for approval first, through shared docs or the project tool your team already uses.
Why it matters: a link is never worth a claim your legal, PR or product team would not stand behind.
- Angle and outlet lists approved before outreach starts
- Every quote approved by the person it's attributed to
- Data checked by your team before publication
- Coordination with your in-house PR or comms team
- A blocklist of outlets and topics you want to avoid
- Work tracked in Slack, Asana, Notion or shared docs
How you stay informed
You get regular written updates and a monthly review call with the specialist doing the outreach. Each update covers angles pitched, replies, links won, coverage without links, and what we plan to try next.
Why it matters: you should never have to ask what your link building agency did this month.
- A live link ledger you can open at any time
- Every link with page, date, follow status and target
- Outlets that declined, so nobody pitches them twice
- Ranking movement for the pages each campaign supports
- A monthly call with the person running your outreach
- Links reported alongside our SEO services work if you use both
/ How it works
Your first weeks with the team.
Here is how the collaboration starts, who you meet, and what we need from your side.
Kickoff call
You meet the specialist who will run your outreach. We agree goals, target pages, brand rules and who on your side approves what.
You get: a named lead, an approval route and agreed target pages.
Access and research
We get access to Search Console and analytics, interview your experts and research recent coverage in your niche.
You get: a researched shortlist of angles for you to choose from.
First outreach
Approved pitches go out to a first wave of outlets and partners, with reclamation requests running alongside.
You get: the first replies, links and lessons, shared in writing.
Rhythm
Regular updates, a monthly review, and a new angle or asset whenever the last one has run its course.
You get: a working rhythm your team can plan around.
/ Results
What senior outreach contributes to.
These numbers come from our complete SEO playbook for four ecommerce stores over 16 months. Outreach was one ingredient, next to technical work and content. Any agency crediting a result like this to links alone is overselling.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
A link building agency for teams like yours.
✓A great fit if you are
- A marketing team without outreach capacity that wants links handled by people who do it daily
- A brand with a PR or comms function that needs SEO-aware outreach coordinated with it
- A founder who wants to stay close and approve what is said in the company's name
- Selling across several markets such as DACH, the UK, France or North America
- Tired of anonymous outreach vendors and ready to work with named, senior people
✕Probably not a fit if you
- Want to buy links from a price list. That's a marketplace, not an agency, and we don't sell placements
- Want outreach with no approvals. We don't pitch claims you haven't checked
- Want DR reports, not results. We report links against target pages and rankings
- Need full SEO, not just links. Our SEO agency team runs links alongside technical work and content
/ Before you choose
Questions to ask any link building agency.
These questions work on any link building agency, including us. Good answers are specific and a little uncomfortable for the agency. Vague answers usually hide placements bought from a network.
Who will actually write my pitches?
A good answer names a person and their experience. If outreach goes to an unnamed team or 'our outreach partners', expect templates, and expect editors to associate your brand with spam.
Can I see a link you earned recently?
Ask for a live article and the angle behind it. A real agency can explain why the editor said yes. A price list or a folder of DR screenshots is a red flag.
Do you promise a number or a DR?
The honest answer is no. Fixed counts at a set domain rating almost always mean paid placements or a private blog network (PBN), which breaks Google's spam policies and can lead to a manual action.
What will you say in my name?
Good agencies show you angles, outlet lists and quotes before outreach starts. If approvals are optional, your brand is exposed to claims you never made and can't take back.
How do you choose where links point?
Listen for target pages tied to searches and revenue. 'We spread links across the homepage and blog' means nobody connected outreach to your SEO plan. Our link building services page shows how we set targets.
What happens when links disappear?
You want a ledger of every live URL, rechecked over time, with lost links reported honestly. Agencies that only report gains are hiding churn. See how our link building company programme tracks it.
Write the answers down. The agency that answers all six clearly, without dodging, is usually the one worth hiring.
/ Your options
Marketplace, freelancer, or agency?
Each can earn links in the right conditions. The difference is who does the work and how much of it you can see.
| Link marketplace | Freelance outreach | PR agency | Perfometrics | |
|---|---|---|---|---|
| Who you deal with | A platform and a list of sellers | One person, quality varies | Account managers and PR staff | ✓The senior specialist doing the outreach |
| How links are won | Bought placements | Mostly guest posts and outreach | Press coverage | ✓PR, data, partners and reclamation |
| Connected to SEO targets | Anchor text only | Sometimes | Rarely | ✓Always, by target page |
| Your approval | None needed | Informal | Usually for press releases | ✓Every angle, outlet and quote |
| Risk to your domain | High | Depends on the methods | Low | ✓Low, no paid or network links |
/ Questions
Choosing a link building agency: your questions.
What does a link building agency actually do?
How do I choose a link building agency?
Who will I be working with day to day?
How do you work with our in-house PR team?
Is a backlink building agency a risk to our domain?
What do you need from us to get started?
Is an SEO link building agency enough on its own?
Can you run outreach for markets outside Germany?
/ Next step
Talk to the person who'd pitch for you.
Send your website and a few competitors. The senior specialist who would run your outreach goes through your backlinks personally, then writes up what they find within 48 hours. Or book a 30-minute call and ask them anything.
- Who links to your competitors but not to you
- The outreach angles we would test first for your brand
- Any links in your current profile that put you at risk
Rather email or call? contact@perfometrics.co · +49 151 10767411
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