/ Link building company a programme, not a package
A link building company you can hold accountable.
A link building company should still be useful in year two, not just month one. We run a steady programme of earned links, report every live URL, protect your domain from risky links and clean up what earlier providers left behind. Everything we build stays yours if you ever leave.
The audit covers links a previous provider built for you, good and bad.
Want the full scope? Link building services: what is included
Illustrative growth curve. The totals are real, rounded down, across four stores using our SEO playbook.
Lost links reported too/ Sound familiar?
Packages end. Risk stays.
Many link building companies sell one-off packages that look tidy on an invoice. The trouble starts months later, when nobody is around to answer for them.
Bursts of links, then nothing
A batch of placements in month one, silence afterwards. Natural profiles grow steadily; sudden spikes from unrelated sites are exactly what spam systems look for.
Links quietly disappear
Paid placements get removed when a seller stops renewing or a site is deindexed. Nobody tells you, and the authority you paid for drains away.
You inherit someone else's mess
Earlier providers left exact-match anchors, network links and expired-domain redirects. Now someone has to judge what is harmless and what needs action.
No record of what was built
No ledger, no target pages, no account access. When you switch providers, the history leaves with them and the next team starts blind.
We run link building as a long-term programme with a paper trail: every link documented, every risk checked, every asset yours.
/ What's included
What you get from a link building company.
Five commitments that make a long-term link programme accountable. They hold whether you work with us for six months or six years.
A programme, not a package
As a link building company, we plan links quarter by quarter: reclamation and partner outreach running all the time, plus a few larger PR or data campaigns a year, timed to your launches and seasons.
Why it matters: a steady, varied profile looks natural and keeps authority growing after any single campaign fades.
- A quarterly link plan agreed with your marketing team
- Reclamation and partner outreach running every month
- Larger PR or data campaigns timed to launches
- Seasonal angles planned around your trading calendar
- Target pages refreshed as your priorities change
- Methods set out on our link building services page
Transparent link reporting
Every earned link goes into a ledger you can open any time: linking page, publish date, follow status, anchor text and target page. We recheck links regularly and report the ones that were lost, not just the new ones.
Why it matters: a ledger turns link building from an act of faith into something you can audit, question and hand to anyone.
- Linking URL, date, anchor and target page for each link
- Follow, nofollow and sponsored status recorded honestly
- Lost and changed links flagged, with the reason if known
- Coverage without links logged as brand mentions
- Rankings and clicks tracked for each target page
- Exportable at any time, in a format you keep
Link quality criteria
We judge every prospective link the same way before outreach: is the site real, read by your kind of buyer, editorially independent and on topic? Tool scores come last. A link that fails these checks is not worth having.
Why it matters: written criteria stop a programme drifting toward easy, low-value links when targets get tight.
- A real audience: organic traffic and genuine readers
- Topical relevance to your products or industry
- Editorial control, not a pay-to-publish site
- No signs of link selling anywhere on the domain
- Natural anchor text, mostly brand name and URL
- DR or DA used as context, never as the goal
Protecting your domain
Long-term links come with long-term responsibility. We monitor incoming links for spam spikes, negative SEO patterns and suspicious redirects, and we watch Search Console for manual actions so problems are caught early.
Why it matters: a profile nobody watches can drift into risk without anyone noticing until traffic drops.
- Monthly review of new referring domains
- Alerts for sudden spikes in spammy links
- Manual action checks in Search Console
- Redirect chains and hijacked old domains checked
- Clean-up of links bought by past providers
- Disavow used rarely, with the reasoning documented
Ownership and leaving
Everything we create belongs to you: data pages, assets, the ledger, the reports and the editor contacts made on your behalf. If you leave, you get a full handover so the next team, or your own, can carry on without starting from zero.
Why it matters: a provider that holds your history hostage gives you a reason to stay that has nothing to do with results.
- Assets and data pages published on your own domain
- The full link ledger handed over in a usable format
- Outreach history and editor relationships documented
- Tools and accounts set up in your name
- A written handover note when the work ends
- A handover call with whoever takes over
/ How it works
Month 1, month 6, month 12.
What a long-term link programme looks like at each stage, and what you should be able to check for yourself.
Baseline and clean-up
We audit your existing backlinks, deal with any risky leftovers, set the target pages and start reclamation.
You get: a clean baseline and the first ledger entries.
Steady earning
Partner outreach and reclamation run monthly while the first PR or data campaign is researched, approved and launched.
You get: a growing ledger and early movement on target pages.
Compounding
We repeat the angles that landed, refresh data assets, add target pages and plan campaigns around your calendar.
You get: authority spreading from campaign pages to the pages that sell.
Annual review
A full review of a year of links against rankings, clicks and revenue, then a plan for the year ahead.
You get: a clear answer on whether the programme paid off.
/ Results
Results that build over time.
These figures come from four ecommerce stores over 16 months, where earned links ran alongside technical fixes and content in one SEO playbook. Links contributed; they did not do it alone, and we'd be wary of any company that claims otherwise.
SEO, across four stores
16 monthsclicks from Google, without paying for a single one
One of these stores now makes 20 to 30 sales every week from search alone.
Our clients' data stays theirs, so we show rounded totals rather than their dashboards.
/ Is this for you?
Who a long-term programme suits.
✓A great fit if you are
- A brand planning years ahead that wants authority to keep growing, not spike once
- Inheriting links from a past provider and needs someone to judge and clean them up
- Reporting to a board or investors who want proof, not domain scores
- Running regular launches or seasons that give PR campaigns natural timing
- Already strong on content and tech with links as the main gap to competitors
✕Probably not a fit if you
- Want one burst of links and done. Short projects rarely pay off, and we're built for programmes
- Want links without any reporting. Every link we earn is listed and rechecked
- Judge success by link counts alone. We report against target pages and revenue
- Need the whole SEO picture handled. Our SEO company page covers links with content and technical work
/ Before you sign
How to vet a link building company.
Before signing a longer engagement, test a link building company the way you would any supplier you plan to keep for years. These checks take an afternoon and can save months of clean-up later.
Ask for a sample ledger
Request an anonymised extract from a real client ledger: linking pages, dates, targets, lost links. If they can only show totals or screenshots of DR, they probably don't track links that closely.
Open three links they built
Visit a few live links. Is the site real, with readers and other editorial content? Does the article make sense without the link? Sites that publish anything for anyone are link sellers.
Read the exit terms
Find out who owns the assets, the ledger and any accounts. A good company hands everything over. Watch for links that 'expire' or vanish when you stop paying: those were rented, not earned.
Ask how they handle risk
A good answer covers monitoring, manual action checks and a cautious view on disavowing. Selling a disavow file as a monthly service is a warning sign, since Google ignores most spam anyway.
Test their honesty on volume
Ask how many links to expect. Specific monthly numbers at a fixed domain rating suggest a price list. An honest company explains ranges, effort and what drives results. Compare that with what our link building agency team tells you on a first call.
If a company won't show you its process, assume you wouldn't like what you'd see.
/ Your options
Package, subscription, or programme?
Long-term link building can be bought several ways. Here is how an SEO link building company compares with the alternatives after a year.
| One-off link package | Link subscription vendor | In-house outreach hire | Perfometrics | |
|---|---|---|---|---|
| What a year looks like | One burst, then nothing | Similar placements every month | Depends on one person's network | ✓Steady earning plus planned campaigns |
| Reporting | A list at delivery | Monthly link counts | Whatever you set up | ✓Live ledger, including lost links |
| Domain protection | None | Rarely | If they know how | ✓Monitoring and manual action checks |
| Who owns the history | The vendor | The vendor | You, until they leave | ✓You, with a full handover |
| Cost model | Price per link | Monthly per-link fee | Salary plus tools | ✓Fixed quote after the free audit |
/ Questions
Contracts, reporting and ownership.
What should a contract with a link building company include?
Who owns the links and content if we stop working together?
How does your link building company report results?
What proof can you show?
Can you clean up links from a previous backlink company?
How long should we commit for?
Is a link building company different from a link building agency?
Do long-term links help with AI search?
/ Next step
Start with an honest look at your links.
Send us your website. A senior specialist reviews your backlink profile by hand, including anything a past provider built. You get the findings in a written report within 48 hours. Prefer to talk first? Book a 30-minute call.
- Which existing links help you, and which carry risk
- Links you've lost or never claimed, and how to recover them
- What a 12-month programme would focus on for your site
Rather email or call? contact@perfometrics.co · +49 151 10767411
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